📌 Core Information
🔹 Job Title: Marketing Assistant - IEFP Internship - ME Lisbon
🔹 Company: Meliá Hotels International
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Internship
🔹 Category: Hospitality
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Department in creative and operational tasks
- Implementing marketing strategies aligned with brand guidelines and business objectives
- Contributing to the hotel's success through effective communications
- Gaining practical experience in a luxury hotel environment
- Opportunities for learning and growth within the company
ASSUMPTION: This internship is designed for students or recent graduates seeking to gain practical experience in marketing within the hospitality industry.
📋 Key Responsibilities
✅ Assist in implementing the marketing strategy, ensuring alignment with brand guidelines and business objectives
✅ Support content production for various communication channels, including the website, social media, and print materials
✅ Manage social media platforms, creating, reviewing, and aligning content with the brand voice
✅ Support PR initiatives, including press visits, strategic partnerships, and promotional events
✅ Monitor market trends and competitors, providing insights to improve marketing strategies
✅ Organize and oversee photo and video shoots, ensuring brand standards are met
✅ Monitor the marketing budget, ensuring investments align with the defined strategy
✅ Participate in planning and executing brand events, both inside and outside the hotel
ASSUMPTION: The role requires a combination of creative and analytical skills, as well as the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Hospitality Management, Marketing, Public Relations, or related fields
Experience: No previous professional experience required
Required Skills:
- Basic knowledge of digital marketing
- Proficiency in Office 365
- Familiarity with graphic design tools
- Data analysis and content management capabilities
- Excellent written and verbal communication skills
- Creativity and innovation
- Team spirit
- Attention to detail
- Organizational and planning skills
- Flexibility and problem-solving ability
Preferred Skills:
- Fluency in a third language
ASSUMPTION: While not required, previous experience in marketing or a related field may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry-standard internship stipend (€480 - €800 per month, based on Portuguese internship regulations)
Benefits:
- Learning & Internship Pathways: Follow a detailed plan that includes a welcome, internship plan presentation, follow-up meetings, and feedback sessions
- IDEAL Talent: Identify and develop the best-performing interns for future paths within the company, including Graduate Programs
- Global and Diverse Environment: Participate in a multicultural and diverse environment with opportunities for growth and learning
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on Portuguese internship regulations and industry standards for hospitality internships.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury and upscale hotels and resorts
Company Size: 10,000+ employees, with a global presence in over 40 countries
Founded: 1956, in Palma de Mallorca, Spain
Company Description:
- Meliá Hotels International is one of the largest hotel chains in the world and the most sustainable in Europe (S&P Global)
- The company operates nine brands, including Gran Meliá Hotels & Resorts, ME by Meliá, and Paradisus by Meliá
- Meliá Hotels International is committed to equal opportunities between women and men, as well as promoting diversity and inclusion among its employees
- The company supports sustainable growth through a socially responsible team, with a motto of "Towards a sustainable future, from a responsible present"
Company Specialties:
- Meetings and Incentives
- Leisure Vacations
- Vacation Ownership
- Business Travel
- Hospitality and Tourism
Company Website: Meliá Hotels International
ASSUMPTION: Meliá Hotels International is a large, multinational company with a strong focus on sustainability and social responsibility.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning within the company
Reporting Structure: The Marketing Assistant Trainee will report directly to the Marketing Department of ME Lisbon
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Learning & Internship Pathways: Follow a detailed plan that includes a welcome, internship plan presentation, follow-up meetings, and feedback sessions
- IDEAL Talent: Identify and develop the best-performing interns for future paths within the company, including Graduate Programs
- Global and Diverse Environment: Participate in a multicultural and diverse environment with opportunities for growth and learning
ASSUMPTION: The Marketing Assistant Trainee role offers numerous opportunities for learning and growth within the company.
🌍 Location & Work Environment
Office Type: Luxury hotel environment, with a focus on creativity, innovation, and high-quality service
Office Location(s): ME Lisbon, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Lisbon offers a mix of traditional and modern architecture, with a strong focus on sustainability and innovation
Work Schedule: Full-time (40 hours per week), with opportunities for flexible scheduling and remote work based on individual needs and team requirements
ASSUMPTION: The work environment at ME Lisbon is dynamic, creative, and focused on delivering exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess communication and language skills
- In-person or virtual interview with the Marketing Department and/or Human Resources
- Background check and reference verification
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and innovation
- Team spirit and collaboration
- Attention to detail and organizational skills
- Problem-solving ability and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the hospitality industry and the specific needs of the hotel
- Showcase your creativity and innovation through relevant projects or examples
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing, Internship, Hospitality, Digital Marketing, Social Media, Content Creation, Brand Management, Event Planning, PR, Graphic Design, Data Analysis, Teamwork, Communication, Creativity, Innovation, Attention to Detail, Organization, Problem-Solving
ASSUMPTION: The application process for this role may vary based on the specific needs of the hotel and the company's current hiring practices.
🛠️ Tools & Technologies
- Office 365 (Word, Excel, PowerPoint)
- Graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the hotel's current needs and the company's standard practices.
👔 Cultural Fit Considerations
Company Values:
- Passion for hospitality
- Commitment to sustainability and social responsibility
- Focus on diversity, inclusion, and equal opportunities
- Emphasis on learning, growth, and development
- Collaboration and teamwork
Work Style:
- Creative and innovative
- Attention to detail and quality-focused
- Adaptable and flexible
- Collaborative and team-oriented
- Customer-centric and service-driven
Self-Assessment Questions:
- How do you align with the company's commitment to sustainability and social responsibility?
- Describe a time when you demonstrated creativity and innovation in a professional or academic setting.
- How do you approach working collaboratively in a team environment, and can you provide an example?
ASSUMPTION: Meliá Hotels International values candidates who are passionate, creative, and committed to delivering exceptional guest experiences while promoting sustainability and social responsibility.
⚠️ Potential Challenges
- The role may require working evenings and weekends, as needed, to support hotel events and operations
- Candidates may face competition from other internship applicants with relevant experience or skills
- The internship may not guarantee a full-time position upon completion, depending on the hotel's staffing needs
- The role may require occasional travel to other Meliá properties for training or special events
ASSUMPTION: While the Marketing Assistant Trainee role offers numerous opportunities for learning and growth, it also presents potential challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Marketing Coordinator: This role may involve more strategic planning and less hands-on implementation than the Marketing Assistant Trainee position
- Event Planner: This role focuses primarily on planning and executing events, while the Marketing Assistant Trainee role involves a broader range of marketing responsibilities
- Social Media Manager: This role specializes in managing social media platforms, whereas the Marketing Assistant Trainee role requires a broader understanding of marketing channels and strategies
ASSUMPTION: The Marketing Assistant Trainee role offers a unique blend of creative and operational marketing responsibilities, providing a well-rounded experience for candidates interested in pursuing a career in hospitality marketing.
📝 Sample Projects
- Developing a social media campaign to promote a hotel event or special offer
- Creating and distributing a press release to local and national media outlets
- Planning and executing a brand event, such as a product launch or anniversary celebration
- Analyzing market trends and competitor data to inform marketing strategies
- Designing and implementing a customer loyalty program to enhance guest experiences and drive repeat business
ASSUMPTION: The Marketing Assistant Trainee role offers a diverse range of projects and initiatives, allowing candidates to gain practical experience in various aspects of hospitality marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term career development plans for marketing professionals?
- What opportunities are there for collaboration and learning from other departments within the hotel?
- How does the hotel support work-life balance for its employees?
- What are the most rewarding aspects of working in marketing for the hospitality industry, according to current team members?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities associated with the Marketing Assistant Trainee position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Meliá Hotels International careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching the company, the hotel, and the specific needs of the Marketing Department
- Demonstrate your creativity and innovation through relevant projects or examples
- Follow up with the hiring manager or Human Resources within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
