📌 Core Information
🔹 Job Title: Marketing Associate, Brand Media
🔹 Company: Remitly
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-Time, Hybrid (50% in-office)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Executing brand campaigns across AMER and CAN regions to raise awareness of Remitly
- Developing full-funnel marketing campaign plans and managing the end-to-end process
- Measuring campaign impact and building reports to share results and learnings
- Supporting media planning and buying across various channels
- Collaborating with creative teams and agencies to deliver campaign assets
- Integrating campaigns with social media, content, and PR teams
ASSUMPTION: This role requires a strong understanding of marketing principles and a desire to learn and grow in the field. It also demands solid project management skills and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute marketing campaign plans from briefing to activation
✅ Manage campaign budgets and track spending
✅ Measure campaign impact and analyze results
✅ Plan and buy media across TV, OOH, print, radio, and experiential marketing channels
✅ Collaborate with creative teams to develop campaign assets
✅ Integrate campaigns with social media, content, and PR teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. It requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Undergraduate degree in Marketing, Advertising, Business, or a related field
Experience: 1+ years of marketing experience
Required Skills:
- Strong project management skills
- Ability to manage multiple projects and deadlines
- Familiarity with marketing principles and campaign execution
- Comfortable with both qualitative and quantitative analysis
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with media planning and buying
- Familiarity with the remittance industry
- Bilingual or multilingual skills
ASSUMPTION: While 1+ years of marketing experience is required, recent graduates with relevant coursework and internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: $68,000 - $75,000 per year
Benefits:
- Flexible paid time off
- Health, dental, and vision insurance
- 401k plan with company matching
- Paid parental, medical, military, and family care leave
- Mental health and family forming benefits
- Employee stock purchase plan
- Continuing education and travel benefits
Working Hours: Full-time, 40 hours per week. This role follows a hybrid work arrangement, requiring approximately 50% of time in the office.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate role with 1+ years of experience in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Remitly operates in the financial services industry, specifically focusing on international money transfers and remittances.
Company Size: Remitly has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Remitly was founded in 2011, with a mission to transform lives through trusted financial services that transcend borders.
Company Description:
- Remitly is an international payments company that leverages digital channels to send money internationally
- The company focuses on providing faster, less expensive, and more convenient money transfer services for customers
- Remitly's digital products cater to the needs of immigrants and their families, enabling them to send money to loved ones across borders
Company Specialties:
- Mobile payments
- Remittance
- Digital money transfer
- Banking
- Fintech
- Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly's focus on digital channels and international money transfers sets it apart from traditional financial institutions, offering unique opportunities for growth and innovation in the fintech space.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Associate reports directly to the Senior Marketing Lead and works closely with cross-functional teams, including creative, social media, content, PR, and analytics teams.
Work Arrangement: This is a hybrid role, requiring approximately 50% of time in the office. The remaining time can be worked remotely, offering flexibility for work-life balance.
Growth Opportunities:
- Developing expertise in brand marketing and campaign management
- Expanding knowledge of the remittance industry and customer base
- Building relationships with internal stakeholders and external partners
- Potential opportunities to take on more responsibilities and advance within the marketing department or the broader organization
ASSUMPTION: This role offers a unique opportunity to gain experience in brand marketing and campaign management within the growing fintech industry.
🌍 Location & Work Environment
Office Type: Remitly's headquarters is located in Seattle, Washington, with a modern and collaborative work environment that fosters innovation and creativity.
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US
Geographic Context:
- Seattle is a vibrant and diverse city with a strong tech industry and a high quality of life
- The city offers numerous cultural attractions, outdoor activities, and culinary experiences
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: This role follows a hybrid work arrangement, with approximately 50% of time spent in the office and the remaining time worked remotely. The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM PST, with flexibility for occasional early mornings or late evenings to accommodate global time zones.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Marketing knowledge and campaign management skills
- Project management and organizational skills
- Communication and collaboration skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Remitly's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the remittance industry and Remitly's mission
- Showcase your ability to manage multiple projects and deadlines
- Prepare examples of successful marketing campaigns you've worked on, highlighting your role and the outcomes
- Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Marketing, Brand Media, Campaign Management, Project Management, Media Planning, Budget Management, Analytics, Creative Briefing, Social Media Integration, Remittance, Fintech
ASSUMPTION: Remitly's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. The process may vary depending on the specific role and department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The specific tools and technologies used may vary depending on the role and department within Remitly.
👔 Cultural Fit Considerations
Company Values:
- Unified by our mission
- Customers first
- One team, one dream
- Challenge the status quo
- Continuous learning and improvement
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and resilient
- Innovative and creative
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you embody Remitly's mission and values in your daily work?
- Can you provide an example of a time when you challenged the status quo to drive innovation or improvement?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Remitly values candidates who are passionate about their mission, committed to customer success, and eager to collaborate and learn in a dynamic and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders to align on campaign goals and execution
- Adapting to the fast-paced and ever-changing fintech industry
- Balancing the need for data-driven decision-making with the need for creative and innovative solutions
- Navigating a hybrid work environment and maintaining productivity and engagement
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication and collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day campaign execution and less on strategic planning and management
- Brand Manager: Typically has more experience and is responsible for overall brand strategy and management
- Campaign Manager: May have a more narrow focus on campaign execution and optimization, rather than the full-funnel approach required in this role
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and analytical reporting, making it an attractive opportunity for marketing professionals looking to gain experience in brand marketing and campaign management.
📝 Sample Projects
- Developing and executing a multi-channel brand awareness campaign to drive customer acquisition in a new market
- Analyzing campaign performance data to optimize media spend and improve ROI
- Collaborating with creative teams to develop campaign assets that resonate with target audiences
- Managing relationships with media agencies and vendors to ensure campaign delivery and performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and collaboration.
❓ Key Questions to Ask During Interview
- How does this role contribute to Remitly's overall brand strategy and marketing goals?
- Can you describe the team structure and dynamics within the marketing department?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of brand marketing campaigns at Remitly?
- How does Remitly approach diversity, equity, and inclusion in its marketing efforts and within the organization as a whole?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's strategic context, team dynamics, professional development opportunities, and the organization's commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on, demonstrating your role and the outcomes
- Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final interview round, be prepared to present a campaign plan or project proposal that showcases your strategic thinking and execution skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
