Marketing Associate, CRM

📌 Core Information

🔹 Job Title: Marketing Associate, CRM

🔹 Company: Klook

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Entry-level (Fresh graduates or related internship experience)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Setting up CRM campaigns on Iterable
• Creating content for app push notifications and EDM
• Tracking and analyzing content performance
• Collaborating with relevant points of contact (POC) to arrange necessary CRM exposure
• Planning and scheduling CRM campaigns

ASSUMPTION: This role is ideal for fresh graduates or candidates with related internship experience in CRM, business analysis, or digital marketing. It offers an opportunity to gain hands-on experience in CRM management and data analysis.

📋 Key Responsibilities

✅ Set up and manage CRM campaigns on Iterable

✅ Create engaging content for app push notifications and EDM

✅ Track and analyze content performance using relevant metrics

✅ Collaborate with POCs to arrange necessary CRM exposure and maximize campaign effectiveness

✅ Plan and schedule CRM campaigns according to business needs and target audience

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work with large datasets. Familiarity with CRM platforms and marketing automation tools is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Fresh graduates or candidates with related internship experience in CRM, business analysis, or digital marketing

Required Skills:

• Excellent problem-solving and analytical skills
• Ability to work with large datasets and summarize findings
• Advanced English proficiency
• Familiarity with CRM platforms and marketing automation tools ( Iterable, Salesforce, etc.)

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of SQL or other programming languages
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in relevant software and tools is essential for success in this role.

💰 Compensation & Benefits

Salary Range: NT$35,000 - NT$45,000 per month (Estimated based on industry standards for entry-level marketing roles in Taiwan)

Benefits:

• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• Flexible work arrangements
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The provided salary range is an estimate based on industry standards for entry-level marketing roles in Taiwan. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Klook is a leading travel and experiences platform, specializing in curating joyful experiences for users around the world.

Company Size: Klook has 1,001-5,000 employees globally, providing a dynamic and collaborative work environment.

Founded: Klook was founded in 2014 by three avid travelers, Ethan Lin, Eric Gnock Fah, and Bernie Xiong.

Company Description:

• Klook is Asia's leading travel and experiences platform, offering a wide range of activities, tours, and local transportation options.
• The company aims to inspire and enable more moments of joy through its extensive network of partners and service providers.
• Klook is guided by six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One.

Company Specialties:

• eCommerce and travel technology
• Local experiences and tours
• Marketing and business development
• Software engineering and product development

Company Website: http://www.klook.com

ASSUMPTION: Klook's focus on customer experience and continuous innovation creates an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Learning and development opportunities through on-the-job training and workshops
• Career progression within the marketing department or other areas of the business
• Exposure to various aspects of marketing, including campaign management, data analysis, and content creation

ASSUMPTION: Klook's fast-paced and dynamic environment offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Klook's Taipei office is located in the vibrant and modern Taipei City, offering a dynamic work environment

Office Location(s): 32 Hollywood Rd, Central, Hong Kong; 71 Robinson Road, #06-03, Singapore; TianAn Technology Pioneer Park, Shenzhen, Futian District, CN; 台北市松山區長安東路二段, Taipei, Taiwan; Mercu 2, KL Eco City, Kuala Lumpur, Malaysia; WeWork, Gangnam-daero, Seocho-gu, Seoul, South Korea; 5-27-5 Sendagaya, 16F Link Square Shinjuku, Tokyo, Japan; The Curve Building, Bonifacio Global City, Taguig City, Manila, Philippines; 87A Ham Nghi Street, Nguyen Thai Binh Ward, District 1, Ho Chi Minh, Vietnam; GoWork Park 23, Bali, Indonesia; 1 Park Silom Tower, Convent Road, Silom,, 30th Floor, Bangkok, Thailand; Wework Namba Sky O, Osaka, Japan; London, UK; Amsterdam, Netherlands; Just Co Spaces, Level 17, 175 Pitt St., Sydney, NSW 2000, Australia; E532, Block B, Saaha Offices, Souk Al Bahar, Dubai, Downtown Dubai, UAE; Wework Daimyo, Fukuoka, Japan; WeWork Sinarmas MSIG Tower, Jakarta, Indonesia; Knowledge and Innovation Community Enterprise Center Building 1, Shanghai, Yangpu District, China; Chengyi North Street, Software Park III, Room 1003, No. 52, Jimei District, Xiamen , China; 9255 W Sunset Blvd, West Hollywood, California, USA; DLF Cyber City, DLF Phase 3 Sector 24, WeWork Forum, Level 1 Unit no. 01-152, Gurugram, Haryana, India

Geographic Context:

• Taipei is a bustling city with a rich cultural heritage and a thriving tech industry
• The city offers a high quality of life, with excellent food, entertainment, and educational opportunities
• Taipei is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Standard office hours, with flexible work arrangements available

ASSUMPTION: Taipei's vibrant and dynamic environment provides an exciting backdrop for marketing professionals looking to grow their careers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and collaboration abilities
• Cultural fit and alignment with Klook's values
• Technical skills and familiarity with relevant software and tools

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as CRM campaigns or data analysis projects
• Research Klook's company culture and values to demonstrate your fit during the interview

ATS Keywords: CRM, Iterable, marketing automation, data analysis, campaign management, app push, EDM, tracking, performance metrics, collaboration, problem-solving, analytical skills

ASSUMPTION: Klook's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and technical abilities.

🛠️ Tools & Technologies

• Iterable (CRM platform)
• Salesforce (CRM software)
• Data visualization tools (e.g., Tableau, Power BI)
• Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and proactive

Self-Assessment Questions:

• How do you demonstrate Klook's value of 'Customer First' in your daily work?
• Can you provide an example of a time when you pushed boundaries to achieve a goal?
• How do you approach data analysis and using data to inform decision-making?

ASSUMPTION: Klook's company culture emphasizes collaboration, data-driven decision-making, and a customer-centric approach. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing large datasets and ensuring data accuracy
• Balancing multiple campaigns and priorities
• Working with stakeholders across different time zones and cultures
• Keeping up with the fast-paced and dynamic nature of the travel industry

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on CRM campaign management and data analysis
• This role offers exposure to various aspects of marketing, providing a well-rounded skill set for career growth
• Career progression may include opportunities in campaign management, data analysis, or other marketing specializations

ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, providing a strong foundation for career growth in the marketing field.

📝 Sample Projects

• Developing and executing a CRM campaign to promote a new travel package
• Analyzing customer data to identify trends and optimize marketing strategies
• Collaborating with cross-functional teams to create engaging content for app push notifications and EDM

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Klook support the professional development and growth of its marketing associates?
• Can you provide an example of a successful CRM campaign and the strategies used to achieve its goals?
• How does Klook measure the success of its CRM campaigns, and what key performance indicators (KPIs) are used?
• What is the typical career path for a marketing associate at Klook, and what opportunities exist for growth and advancement?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the marketing function within Klook's organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Klook careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as CRM campaigns or data analysis projects
• Research Klook's company culture and values to demonstrate your fit during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.