📌 Core Information
🔹 Job Title: Marketing Associate (Elite and Events)
🔹 Company: Fredley Group of Companies
🔹 Location: Quezon City, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing customer loyalty programs to drive repeat purchases and customer lifetime value
- Coordinating and executing pop-up booth events, from conceptualization to post-event analysis
- Collaborating with cross-functional teams to ensure cohesive brand messaging
- Tracking and reporting on the effectiveness of marketing campaigns and events
ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a focus on customer engagement and event management.
📋 Key Responsibilities
✅ Plan, execute, and monitor customer loyalty and rewards programs to increase repeat purchases and customer lifetime value
✅ Analyze customer data and feedback to continuously optimize loyalty initiatives
✅ Coordinate and manage pop-up booth events, including site coordination, logistics, and post-event analysis
✅ Collaborate with cross-functional teams to ensure cohesive brand messaging across all marketing activities
✅ Assist in creating marketing materials and digital content tailored for customer engagement
✅ Track and report on the effectiveness of marketing campaigns and events
✅ Maintain strong relationships with vendors, partners, and event coordinators to ensure smooth event operations
✅ Stay updated on market trends and competitor activities to keep campaigns fresh and relevant
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, with a strong focus on customer engagement and event management.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 1-3 years of experience in marketing roles with a strong emphasis on customer loyalty program management and event coordination
Required Skills:
- Proven experience in organizing and managing pop-up booths or experiential marketing events
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
- Creative thinker with a passion for customer engagement
- Proficient in Microsoft Office; knowledge of CRM tools and event management platforms is a plus
- Willingness to travel occasionally for event coordination
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in Filipino (Tagalog) and English
ASSUMPTION: Candidates with experience in the food and beverage industry and proficiency in Filipino (Tagalog) may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 45,000 per month (Based on industry standards for 1-3 years of experience in the Philippines)
Benefits:
- Flexible schedule
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Working Hours: 8-hour shift, Day shift, Fixed shift, Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Philippines. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Fredley Group of Companies operates in the food and beverage services industry, with a focus on restaurant and café franchises.
Company Size: The company has 501-1,000 employees, providing a mid-sized work environment with opportunities for growth and collaboration.
Founded: The company was founded in 2014 and has since grown to operate over 250 restaurant and café branches nationwide, employing more than 2,000 people.
Company Description:
- The Fredley Group of Companies is a Philippine-based master franchise collection of over 250 restaurant and café branches operating nationwide with more than 2,000 employees and 9 separate brands.
- The company's brands include on-the-go products such as New York Fries and Dips, Liang Crispy Roll, and Macao Imperial Tea.
- The company is committed to providing high-quality products and exceptional customer service.
Company Specialties:
- Restaurant and café franchises
- Food and beverage services
- Customer loyalty programs
- Event management
Company Website: fredleygroup.com
ASSUMPTION: The company's focus on growth and expansion provides opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in customer loyalty program management and event coordination.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, operations, and management.
Work Arrangement: This role is on-site, with occasional travel required for event coordination.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expanding event management responsibilities to include larger-scale events
- Potential to lead marketing initiatives for new brand launches or expansions
ASSUMPTION: The company's growth and expansion provide opportunities for career advancement and professional development in marketing and event management.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in Quezon City, with additional offices and branches across the Philippines.
Office Location(s): Quezon City, Metro Manila, Philippines
Geographic Context:
- Quezon City is the most populous city in the Philippines and is considered the commercial and economic hub of the country.
- The city offers a vibrant and dynamic work environment, with numerous dining, entertainment, and shopping options.
- Quezon City is well-connected by public transportation, making it easily accessible from other parts of Metro Manila.
Work Schedule: The work schedule is 8 hours per day, from Monday to Friday, with occasional travel required for event coordination.
ASSUMPTION: The company's headquarters in Quezon City provides a central and convenient location for employees, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
- Job offer
Key Assessment Areas:
- Customer loyalty program management experience
- Event coordination and planning skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in customer loyalty program management and event coordination
- Demonstrate strong communication and interpersonal skills in your resume and cover letter
- Showcase your creativity and passion for customer engagement in your application materials
- Research the company and its brands to demonstrate your understanding of the business and industry
ATS Keywords: Customer Loyalty, Event Coordination, Marketing, Brand Engagement, Campaign Management, CRM, Microsoft Office, Event Management Platforms
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the marketing team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM tools (e.g., Salesforce, HubSpot, Zoho CRM)
- Event management platforms (e.g., Eventbrite, Bizzabo, Cvent)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role and the company's existing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and creativity
- Collaboration and teamwork
- Integrity and accountability
- Passion for excellence
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on customer engagement and event management
- Collaborative and team-oriented culture
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you have a proven track record of success in customer loyalty program management and event coordination?
- Are you a creative thinker with a passion for customer engagement?
- Do you thrive in a fast-paced, collaborative work environment?
- Are you committed to delivering exceptional customer service and driving business results?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple customer loyalty programs simultaneously
- Coordinating events in different locations with varying requirements
- Balancing creative and analytical responsibilities
- Keeping up with market trends and competitor activities
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Coordinator - Responsible for supporting marketing campaigns and events, with a focus on execution and coordination
- Customer Loyalty Manager - Specializes in developing and managing customer loyalty programs to drive repeat business and customer lifetime value
- Event Manager - Oversees the planning, execution, and evaluation of events, with a focus on logistics, vendor management, and post-event analysis
ASSUMPTION: This role combines aspects of marketing coordination, customer loyalty management, and event management, requiring a unique blend of skills and experience.
📝 Sample Projects
- Developing and implementing a customer loyalty program for a new brand launch
- Coordinating a large-scale event, including site selection, vendor management, and post-event analysis
- Creating targeted marketing materials and digital content to drive customer engagement and sales conversion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in customer loyalty program management and event coordination
- Prepare examples of your past work or projects that demonstrate your creativity and passion for customer engagement
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
