📌 Core Information
🔹 Job Title: Marketing Associate (Elite and Events)
🔹 Company: Fredley Group of Companies
🔹 Location: Biak na Bato, Lungsod Quezon, Kalakhang Maynila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing customer loyalty programs to increase repeat purchases and customer lifetime value
- Coordinating and executing pop-up booth events, from conceptualization to post-event analysis
- Collaborating with cross-functional teams for cohesive brand messaging
- Analyzing customer data and market trends to keep campaigns fresh and relevant
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on customer engagement and data-driven decision making.
📋 Key Responsibilities
✅ Plan, execute, and monitor customer loyalty and rewards programs to increase repeat purchases and customer lifetime value
✅ Analyze customer data and feedback to continuously optimize loyalty initiatives
✅ Coordinate and manage pop-up booth events, including site coordination, logistics, and post-event analysis
✅ Collaborate with cross-functional teams to ensure cohesive brand messaging across all marketing activities
✅ Assist in creating marketing materials and digital content tailored for customer engagement
✅ Track and report on the effectiveness of marketing campaigns and events
✅ Maintain strong relationships with vendors, partners, and event coordinators to ensure smooth event operations
✅ Stay updated on market trends and competitor activities to keep campaigns fresh and relevant
ASSUMPTION: This role involves a mix of strategic planning, event management, and data analysis, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field
Experience: 1-3 years of experience in marketing roles with a strong emphasis on customer loyalty program management and event coordination
Required Skills:
- Strong project management and organizational skills
- Excellent communication and interpersonal skills
- Creative thinker with a passion for customer engagement
- Comfortable working in a fast-paced, team-oriented environment
- Proficient in Microsoft Office; knowledge of CRM tools and event management platforms is a plus
- Willingness to travel occasionally for event coordination
Preferred Skills:
- Experience with data analysis tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food and beverage industry or event management may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 30,000 - 45,000 per month (Based on industry standards for 1-3 years of experience in the Philippines)
Benefits:
- Flexible schedule
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Working Hours: 8-hour shift, Monday to Friday
ASSUMPTION: The salary range is an estimate based on industry standards for the Philippines. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fredley Group of Companies operates in the competitive food and beverage services industry in the Philippines, with a focus on master franchising and restaurant management.
Company Size: With over 250 restaurant and café branches and 2,000 employees, Fredley Group of Companies is a mid-sized organization offering opportunities for growth and career advancement.
Founded: Established in 2014, Fredley Group of Companies has experienced significant growth and expansion in the Philippine market.
Company Description:
- Fredley Group of Companies is a Philippine-based master franchise collection of over 250 restaurant and café branches operating nationwide
- The company employs over 2,000 people and manages 9 separate brands, including New York Fries and Dips, Liang Crispy Roll, and Macao Imperial Tea
- Fredley Group of Companies focuses on providing high-quality food and beverage options to customers while maintaining a strong company culture
Company Specialties:
- Master franchising
- Restaurant management
- Food and beverage services
Company Website: fredleygroup.com
ASSUMPTION: Fredley Group of Companies is a growing and dynamic organization with a strong focus on customer satisfaction and employee development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in customer loyalty program management and event coordination.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and collaborate with various teams, including sales, operations, and customer service.
Work Arrangement: This is an on-site, full-time position with opportunities for flexible scheduling and occasional travel for event coordination.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other areas of marketing, such as digital marketing or brand management
- Potential opportunities to work with international brands as Fredley Group of Companies continues to grow
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in both strategic planning and hands-on event management while working for a dynamic and growing company.
🌍 Location & Work Environment
Office Type: Fredley Group of Companies has a modern and collaborative office environment, fostering a culture of innovation and teamwork.
Office Location(s): Biak na Bato, Lungsod Quezon, Kalakhang Maynila, Philippines
Geographic Context:
- The office is located in the heart of Metro Manila, providing easy access to public transportation and various amenities
- The surrounding area offers a mix of residential and commercial developments, with numerous dining and entertainment options nearby
- The office is situated in a bustling business district, allowing for ample networking opportunities with industry professionals
Work Schedule: The work schedule is typically Monday to Friday, with flexible scheduling options available for qualified candidates.
ASSUMPTION: The office environment at Fredley Group of Companies is designed to support collaboration and innovation, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Event planning and coordination experience
- Customer engagement and loyalty strategies
- Data analysis and reporting skills
Application Tips:
- Highlight relevant experience in customer loyalty program management and event coordination
- Tailor your resume and cover letter to emphasize your fit with Fredley Group of Companies' company culture and values
- Prepare examples of successful marketing campaigns or events you've managed in the past
- Demonstrate your understanding of the Philippine food and beverage industry and Fredley Group of Companies' unique offerings
ATS Keywords: Customer Loyalty, Event Coordination, Marketing Campaigns, Data Analysis, Brand Engagement, Cross-Functional Teams, Market Trends, Customer Lifetime Value
ASSUMPTION: The interview process at Fredley Group of Companies is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM tools (e.g., Salesforce, HubSpot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you have a proven track record of successfully managing customer loyalty programs and events?
- Are you comfortable working in a fast-paced, team-oriented environment?
- Do you possess strong communication and interpersonal skills, with a passion for customer engagement?
ASSUMPTION: Fredley Group of Companies values candidates who are a strong cultural fit, with a focus on customer-centricity, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously may require strong time management and organizational skills
- Keeping up with market trends and competitor activities may necessitate continuous learning and adaptation
- Occasional travel for event coordination may be required, potentially impacting work-life balance
- Working in a fast-paced environment may present challenges in maintaining a healthy work-life balance
ASSUMPTION: These challenges can be mitigated through effective time management, open communication, and a focus on self-care and work-life balance.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position places a strong emphasis on event coordination and customer loyalty program management
- In the competitive food and beverage industry, standing out through innovative marketing strategies is crucial for success
- This role offers opportunities for career growth and development within the marketing field, as well as potential expansion into international markets
ASSUMPTION: This role is unique in its focus on customer loyalty and event management, offering a diverse range of experiences for marketing professionals.
📝 Sample Projects
- Developing and executing a customer loyalty program that increases repeat purchases by 20% within the first six months
- Coordinating a successful pop-up booth event that generates over PHP 500,000 in sales and attracts over 1,000 attendees
- Analyzing customer data to identify trends and optimize marketing campaigns, resulting in a 15% increase in customer engagement
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does Fredley Group of Companies support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does Fredley Group of Companies foster a culture of innovation and collaboration within its marketing team?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Fredley Group of Companies approach work-life balance, particularly for employees in fast-paced roles like this one?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or events you've managed in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
