📌 Core Information
🔹 Job Title: Marketing Audience Management Sr Analyst - AVP
🔹 Company: Citi
🔹 Location: Schaumburg, IL, United States (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving marketing campaign execution and automation
- Collaborating cross-functionally to influence campaign strategies
- Troubleshooting and optimizing campaign processes using SQL and SAS
- Ensuring data security and compliance in campaign management
ASSUMPTION: This role requires a strong technical background in marketing campaign management, with a focus on data-driven decision making and process improvement.
📋 Key Responsibilities
✅ Code, test, and execute marketing campaign requirements using Citi's proprietary tools
✅ Debug, resolve, and troubleshoot SAS and SQL code for campaign delivery
✅ Learn and leverage Citi's campaign automation tool to streamline execution
✅ Perform requirements analysis and provide recommendations for infrastructure and operating guidelines
✅ Maintain data security control practices and compliance
✅ Collaborate with business contacts to drive portfolio sales and revenue
ASSUMPTION: This role involves a mix of technical tasks, stakeholder management, and process improvement, requiring strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 3-5 years of relevant experience in marketing campaign orchestration
Required Skills:
- Proficient in SQL (essential)
- Experience with marketing data and campaign management software
- Strong collaboration and influencing skills
- Excellent verbal and written communication skills
- Rigorous attention to detail
- Practical problem-solving and strategic thinking
- Broad knowledge of database and marketing execution best practices
Preferred Skills:
- Experience with SAS and UNIX
- Familiarity with mainframe and related systems
ASSUMPTION: Candidates should have a strong foundation in marketing campaign management, with a focus on data analysis and process improvement.
💰 Compensation & Benefits
Salary Range: $78,080 - $117,120 per year (based on company's provided range)
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off (vacation, sick leave, and holidays)
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (global)
Founded: 1812
Company Description:
- Citi is a global financial institution with a mission to serve as a trusted partner to clients by responsibly providing financial services
- Offers a wide range of financial services, including banking, credit cards, wealth management, and capital markets
- Operates in over 100 countries and jurisdictions worldwide
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: www.citigroup.com
ASSUMPTION: Citi's global presence and diverse range of services offer applicants numerous growth and career development opportunities.
📊 Role Analysis
Career Level: Mid-level (AVP)
Reporting Structure: This role reports to the Head of Marketing Audience Management
Work Arrangement: On-site with remote flexibility (2-3 days per week)
Growth Opportunities:
- Potential career progression within the Marketing function or related areas
- Opportunities to work on high-impact projects and drive process improvements
- Exposure to a global financial institution with diverse business lines
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing campaign management.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Schaumburg, IL (with remote flexibility)
Geographic Context:
- Schaumburg is a suburb of Chicago, offering a mix of urban and suburban living
- Close proximity to O'Hare International Airport
- Access to public transportation and major highways
Work Schedule: Full-time, with flexible remote work options (2-3 days per week)
ASSUMPTION: The Schaumburg office offers a convenient location for both local residents and those commuting from Chicago.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the team
Key Assessment Areas:
- Technical skills (SQL, marketing campaign management)
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Citi's values
Application Tips:
- Highlight relevant experience and achievements in marketing campaign management
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for technical assessments and be ready to discuss your approach to problem-solving
ATS Keywords: Marketing Campaign Management, SQL, Campaign Automation, Data Security, Process Improvement, Collaboration, Stakeholder Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Citi's proprietary campaign automation tool
- SQL
- SAS
- UNIX
- Mainframe and related systems
ASSUMPTION: Familiarity with Citi's proprietary tools and relevant technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity
- Responsibility
- Integrity
- Respect
- Collaboration
- Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach collaborating with cross-functional teams to drive campaign strategies?
- Can you describe a time when you had to troubleshoot and resolve a complex campaign issue using SQL or another programming language?
- How do you ensure data security and compliance in your campaign management processes?
ASSUMPTION: Citi values candidates who align with their core values and demonstrate a strong work ethic, attention to detail, and commitment to client centricity.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Navigating a large, global organization with diverse business lines
- Adapting to changes in processes, tools, or priorities
- Ensuring data security and compliance in a dynamic campaign management environment
ASSUMPTION: Success in this role requires strong time management, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other marketing campaign management positions in its focus on process improvement and data-driven decision making
- Citi's global presence and diverse business lines offer unique opportunities for growth and career development
- Career progression in this role may lead to leadership or specialist positions within the Marketing function or related areas
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path within the marketing field.
📝 Sample Projects
- Developing and implementing a new campaign automation process to streamline execution and reduce manual effort
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with cross-functional teams to drive portfolio sales and revenue through targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the mix of technical, analytical, and collaborative skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Audience Management function?
- How does this role contribute to Citi's overall business objectives and growth strategies?
- What opportunities exist for professional development and growth within the Marketing function or related areas?
- How does Citi support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing campaign management, SQL, and data analysis
- Prepare for technical assessments and be ready to discuss your approach to problem-solving and process improvement
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
