Marketing Automation Associate

📌 Core Information

🔹 Job Title: Marketing Automation Associate

🔹 Company: Stericycle

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building, scaling, and optimizing marketing automation programs within Salesforce’s Account Engagement platform (FKA Pardot)
• Campaign execution across various channels, including email, social media, and lead nurturing programs
• Managing campaign recipients, audience segmentation, and lead scoring models
• Collaborating with integrated marketing teams on marketing calendar, assets, and deliverables
• Ensuring compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.

ASSUMPTION: This role requires a strong understanding of marketing automation platforms, email marketing, and Salesforce. Previous experience in a similar role or relevant coursework is highly recommended.

📋 Key Responsibilities

✅ Build and optimize automated marketing campaigns across various channels, including email, social media, and lead nurturing programs, in alignment with overall marketing strategies

✅ Manage campaign recipients, audience(s), and segmentation lists

✅ Collaborate with Integrated Marketing Teams on Marketing calendar, assets, and deliverables

✅ Monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns

✅ Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.

✅ Support data hygiene and enrichment initiatives in alignment with the broader data governance strategy

✅ Support any troubleshooting, audits, or enhancement testing related to automation tool

✅ Rebuild marketing automation testing environments in sync with the IT organization’s refresh schedule

✅ Track and monitor lead scoring model, segmentation strategy, and nurturing workflows to improve engagement, lead quality, and conversion

✅ Support manual lead assignment process as needed

✅ Track lead performance and share results with key stakeholders on opportunities to improve

✅ Other duties as assigned by manager to ensure the success of the Marketing Automation and Marketing Operations functions

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement. Strong organizational skills, attention to detail, and the ability to manage multiple projects are essential.

🎯 Required Qualifications

Education: Associate’s degree or equivalent work experience required. Bachelor’s degree preferred.

Experience: Proven experience working with marketing automation tools (e.g., Pardot, HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud)

Required Skills:

• Hands-on experience with email marketing, marketing automation, and Salesforce
• Ability to work collaboratively in fast-paced, deadline-driven, cross-functional team environment

Preferred Skills:

• Experience with Salesforce’s Account Engagement platform (FKA Pardot)
• Knowledge of marketing automation best practices and trends
• Familiarity with data governance and data enrichment strategies

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role. Additionally, experience with CRM systems and marketing analytics tools would be beneficial.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Estimated based on industry standards for entry-level marketing automation roles in Chicago)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week. May require occasional overtime or flexible scheduling to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on factors such as the candidate's qualifications, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Stericycle operates in the healthcare industry, focusing on compliance-based solutions that protect people and brands, promote health and well-being, and safeguard the environment. The company serves healthcare organizations and commercial businesses of every size.

Company Size: Stericycle is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects but may also result in a more structured work environment.

Founded: Stericycle was founded in 1989 and has since grown from a small start-up in medical waste management into a leader across a range of increasingly complex and highly regulated arenas.

Company Description:

• Stericycle is a U.S. based business-to-business services company and leading provider of compliance-based solutions
• The company protects people and brands, promotes health and well-being, and safeguards the environment through its services
• Stericycle serves healthcare organizations and commercial businesses of every size

Company Specialties:

• Sharps and Medical Waste Disposal Service
• Communication Solutions
• OSHA Compliance Programs
• Pharmaceutical Waste Services
• Sharps Containers and Healthcare Products
• Document Destruction
• Patient Engagement Solutions

Company Website: Stericycle.com

ASSUMPTION: Stericycle's extensive experience and large size may indicate a more established work environment with clear processes and procedures. However, the company's focus on innovation and growth also suggests opportunities for creativity and initiative.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing automation and marketing operations functions. It provides an excellent opportunity for recent graduates or early-career professionals to gain experience in marketing automation and campaign management.

Reporting Structure: The Marketing Automation Associate will report directly to the Marketing Operations Manager and work closely with the Integrated Marketing Team and other stakeholders across the organization.

Work Arrangement: This is an on-site position, requiring the associate to work from Stericycle's office in Chicago, Illinois. However, the company may offer flexible work arrangements or remote work options depending on business needs and individual circumstances.

Growth Opportunities:

• As Stericycle continues to grow and expand its services, there may be opportunities for the Marketing Automation Associate to take on additional responsibilities or move into a more senior role within the marketing department or the broader organization.
• The company's focus on employee development and training may provide opportunities for professional growth and skill-building.
• Working closely with various teams and stakeholders across the organization can expose the associate to different aspects of the business, fostering a well-rounded understanding of Stericycle's operations and services.

ASSUMPTION: Given Stericycle's size and growth trajectory, there may be ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Stericycle's Chicago office is a corporate environment, with a mix of open-plan and private workspaces. The office is designed to facilitate collaboration and communication among team members.

Office Location(s): 2355 Waukegan Rd, Bannockburn, IL 60015, US

Geographic Context:

• Chicago is the third-most populous city in the United States and a major hub for various industries, including healthcare, finance, and technology.
• The city offers a diverse range of cultural attractions, entertainment options, and recreational activities.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The Marketing Automation Associate will work a standard full-time schedule, Monday through Friday, with occasional overtime or flexible scheduling as needed to meet project deadlines.

ASSUMPTION: While Stericycle's office is located in the suburbs, the company may offer flexible work arrangements or remote work options to accommodate employees' commuting preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website
• Phone or video screen with the hiring manager or a member of the HR team
• In-person or virtual interview with the Marketing Operations Manager and other key stakeholders
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and experience with marketing automation tools and email marketing
• Problem-solving and analytical skills
• Communication and collaboration skills
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience with marketing automation tools and campaign management
• Demonstrate your understanding of Stericycle's business and the role's responsibilities in your application materials
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Marketing Automation, Email Marketing, Salesforce, Campaign Execution, Data Hygiene, Lead Management, Segmentation, Collaboration, Regulatory Compliance, Troubleshooting, Performance Tracking, Cross-Functional Teamwork, Workflow Optimization, Audience Management, KPI Reporting, Nurturing Workflows

ASSUMPTION: Stericycle's application process may involve an Applicant Tracking System (ATS) that uses specific keywords to filter and rank candidates' resumes. Including relevant keywords in your application materials can help ensure that your resume is seen by the hiring team.

🛠️ Tools & Technologies

• Salesforce's Account Engagement platform (FKA Pardot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies is likely expected for this role. The Marketing Automation Associate will be responsible for managing and optimizing campaigns within the Salesforce Account Engagement platform and may also use other marketing automation tools, CRM systems, and marketing analytics tools to support their work.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused: Stericycle prioritizes understanding and meeting the unique needs of its customers
• Integrity: The company is committed to acting with honesty, fairness, and transparency in all aspects of its business
• Respect: Stericycle values the diversity of its employees and fosters a culture of inclusion and collaboration
• Accountability: The company holds its employees responsible for delivering on their commitments and driving results
• Excellence: Stericycle strives for continuous improvement and innovation in all aspects of its operations

Work Style:

• Collaborative: The Marketing Automation Associate will work closely with various teams and stakeholders across the organization
• Fast-paced: The role requires the ability to manage multiple projects and meet tight deadlines
• Data-driven: The associate will use data and analytics to inform their decision-making and optimize campaigns
• Adaptable: The role may require the associate to pivot and reprioritize tasks based on changing business needs and priorities

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with Stericycle's brand and values?
• Can you describe a time when you had to manage a tight deadline or pivot your approach to a project? How did you handle it?
• How do you use data and analytics to inform your marketing strategies and tactics?

ASSUMPTION: Stericycle's values and work style emphasize collaboration, integrity, and a customer-focused approach. Prospective candidates should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
• Working with regulatory requirements and controls may involve complex processes and documentation
• The fast-paced nature of the role may result in tight deadlines and occasional overtime
• The role may require occasional travel to Stericycle's other offices or client sites
• The Marketing Automation Associate may need to balance tactical campaign execution with strategic planning and optimization

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development. Prospective candidates should be prepared to take on these challenges and leverage them to build their skills and advance their career.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Automation Associate: The Specialist role may involve more strategic planning and less tactical execution, while the Associate role focuses more on day-to-day campaign management and optimization
• Marketing Automation vs. Marketing Operations: Marketing Automation focuses on campaign execution and optimization, while Marketing Operations involves process improvement, data management, and cross-functional collaboration
• Marketing Automation Associate vs. Marketing Coordinator: The Coordinator role may involve more administrative tasks and less technical expertise, while the Associate role requires a strong understanding of marketing automation tools and campaign management

ASSUMPTION: While these roles share some similarities, they also have distinct differences in terms of focus, required skills, and day-to-day responsibilities. Prospective candidates should carefully consider their career goals and preferences when comparing these roles.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote Stericycle's sharps and medical waste disposal services
• Optimizing lead scoring models and segmentation strategies to improve engagement and conversion rates
• Rebuilding marketing automation testing environments to ensure the stability and reliability of Stericycle's marketing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Automation Associate role. Prospective candidates should be prepared to take on similar projects and demonstrate their ability to manage multiple priorities and meet tight deadlines.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Operations department?
• How does the Marketing Automation Associate role fit into the broader marketing strategy and roadmap for Stericycle?
• What opportunities are there for professional development and growth within the Marketing Automation and Marketing Operations functions?
• How does Stericycle support work-life balance for its employees, particularly in this role?
• Can you provide an example of a successful marketing campaign that Stericycle has executed, and what made it effective?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the company's operations and culture. Prospective candidates should tailor their questions to the specific role and company, showcasing their research and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stericycle Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with marketing automation tools and campaign management
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company
• If selected for an in-person or virtual interview, dress professionally and arrive (or log in) on time
• Follow up with a thank-you note after your interview to express your appreciation for the opportunity to interview with Stericycle

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.