Marketing Automation Contractor

📌 Core Information

🔹 Job Title: Marketing Automation Contractor

🔹 Company: Digital Reach Agency

🔹 Location: United States (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Implementing and refining marketing automation and revenue operations processes for clients
• Communicating technical concepts in understandable ways to improve clients' KPIs
• Working with a diverse range of B2B enterprise clients and a great internal team
• Collaborating remotely with the Digital Reach Agency team and clients

ASSUMPTION: The role requires a balance of technical expertise and strong communication skills to work effectively with both clients and the internal team.

📋 Key Responsibilities

✅ Implement and audit marketing automation systems (e.g., Salesforce, Marketo, HubSpot)

✅ Build flows, validation rules, and formula fields in Salesforce

✅ Create custom objects and structuring lead scoring and lead routing infrastructure

✅ Investigate complex automation systems to uncover processes and improve efficiency

✅ Collaborate with clients and the Digital Reach Agency team to understand and address their needs

ASSUMPTION: The role may require occasional on-site visits or travel, depending on client needs and preferences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in marketing automation, with a focus on Salesforce and Marketo

Required Skills:

• Proven expertise in marketing automation software (Marketo, HubSpot)
• Extensive experience with Salesforce CRM and Marketing Cloud
• Strong knowledge of revenue operations processes
• Ability to audit and improve complex marketing automation systems
• Excellent communication and interpersonal skills

Preferred Skills:

• Experience with additional marketing automation platforms (e.g., Pardot, Eloqua)
• Certifications in Salesforce, Marketo, or other relevant platforms
• Familiarity with ABM (Account-Based Marketing) strategies

ASSUMPTION: Candidates with experience in B2B SaaS and Tech industries may have an advantage in understanding client needs and market trends.

💰 Compensation & Benefits

Salary Range: $50 - $70 per hour (depending on experience)

Benefits:

• Remote work flexibility
• Opportunity to work with a diverse range of enterprise clients
• Competitive compensation

Working Hours: Flexible, with a focus on delivering results and meeting project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing automation contractors with similar experience levels.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Reach Agency specializes in B2B digital marketing, focusing on SaaS and Tech industries. They provide services such as SEO, SEM, ABM, marketing automation, and web development.

Company Size: Digital Reach Agency is a small company with 11-50 employees, allowing for closer collaboration and more personal growth opportunities.

Founded: 2011, with a focus on becoming the best B2B SaaS & Tech digital marketing provider.

Company Description:

• Digital Reach Agency is a full-service digital marketing agency focused on B2B SaaS & Tech clients.
• They emphasize in-depth tracking, transparency, and transforming digital marketing into a reliable revenue center.
• Their services include SEO, SEM, ABM, marketing automation, web development, design, CRO, and in-house team training.

Company Specialties:

• SEM Management Services
• Enterprise Solutions
• SEO Services
• Digital Marketing Consulting
• and Remarketing

Company Website: digitalreachagency.com

ASSUMPTION: Digital Reach Agency's small size allows for closer collaboration with clients and more personalized career growth opportunities.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to take on more responsibility and grow within the role.

Reporting Structure: The Marketing Automation Contractor will work closely with the Digital Reach Agency team and report directly to the project manager or account manager.

Work Arrangement: Remote (Telecommute), with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• Expanding expertise in marketing automation and related technologies
• Developing strong client relationships and becoming a trusted advisor
• Potential opportunities to take on more responsibility and grow within the role

ASSUMPTION: The remote work arrangement may require self-motivation and strong communication skills to stay connected with the team and clients.

🌍 Location & Work Environment

Office Type: Remote (Telecommute), with no physical office location required.

Office Location(s): Not applicable, as the role is remote.

Geographic Context:

• The United States offers a diverse range of industries and opportunities for B2B marketing automation specialists.
• Working remotely allows for flexibility in choosing a suitable work environment.
• Applicants should consider time zone differences when applying for remote positions.

Work Schedule: Flexible, with a focus on delivering results and meeting project deadlines. Hours may vary based on client needs.

ASSUMPTION: The remote work environment may require self-motivation and strong time management skills to maintain productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the project manager or account manager

Key Assessment Areas:

• Technical expertise in marketing automation and related technologies
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Digital Reach Agency's values

Application Tips:

• Highlight relevant experience with marketing automation platforms (Salesforce, Marketo, HubSpot) and revenue operations processes.
• Tailor your resume and cover letter to emphasize your technical skills and relevant industry experience.
• Prepare for technical questions and be ready to discuss your approach to complex marketing automation challenges.

ATS Keywords: Marketing Automation, Salesforce, Marketo, HubSpot, Revenue Operations, Auditing, Lead Scoring, Lead Routing, Technical Communication, Process Improvement

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager or project manager.

🛠️ Tools & Technologies

• Marketing Automation Software: Marketo, HubSpot (bonus)
• CRM: Salesforce
• Additional tools may be required based on client needs and projects

ASSUMPTION: The Marketing Automation Contractor should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency and communication
• Performance-driven
• Relationship-focused

Work Style:

• Self-motivated and results-driven
• Strong communication and interpersonal skills
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have strong technical expertise in marketing automation and related technologies?
• Are you comfortable working remotely and managing your own time and priorities?
• Do you thrive in a collaborative, team-oriented environment and enjoy building strong client relationships?

ASSUMPTION: Digital Reach Agency values candidates who are strong communicators, self-motivated, and results-driven, with a focus on building strong client relationships.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with the latest marketing automation trends and technologies
• Occasional travel or on-site visits may be required, depending on client needs and preferences
• Working remotely may require strong self-motivation and time management skills

ASSUMPTION: The Marketing Automation Contractor should be comfortable managing multiple projects and priorities, with strong communication and time management skills.

📈 Similar Roles Comparison

• Marketing Automation Manager: Focuses on strategy and team management, while this role is more focused on implementation and client collaboration.
• Revenue Operations Manager: Oversees revenue operations processes and may have a broader scope, while this role is more focused on marketing automation implementation.
• Marketing Automation Specialist (Full-time): Similar responsibilities, but with the potential for more stability and growth opportunities within the company.

ASSUMPTION: The specific needs and preferences of the client and the Digital Reach Agency team may influence the scope and responsibilities of the Marketing Automation Contractor role.

📝 Sample Projects

• Implementing and auditing marketing automation systems for a B2B SaaS client
• Developing lead scoring and lead routing infrastructure for an enterprise tech client
• Collaborating with the Digital Reach Agency team to improve client KPIs through marketing automation

ASSUMPTION: The Marketing Automation Contractor should be comfortable working on a variety of projects and client needs, with a focus on delivering results and improving client KPIs.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing automation challenges faced by your clients?
• How does the Digital Reach Agency team support and collaborate with contractors like me?
• What opportunities are there for growth and professional development within this role?
• How does the company ensure the success and satisfaction of remote employees?
• What are the most important qualities and skills you're looking for in a Marketing Automation Contractor?

ASSUMPTION: The Marketing Automation Contractor should be proactive in asking questions and expressing their needs and preferences during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation platforms and revenue operations processes.
• Prepare for technical questions and be ready to discuss your approach to complex marketing automation challenges.
• Follow up with the hiring manager or project manager within one week of submitting your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.