📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Informa Group Plc.
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital marketing campaigns across key channels
- Optimizing digital channel performance and maximizing ROI
- Managing internal stakeholders and acting as a digital marketing service partner
- Leading and growing a high-performing in-house digital marketing team
- Championing digital best practices and driving capability-building initiatives
ASSUMPTION: This role requires a strategic and dynamic digital marketer with a strong track record in digital campaign management, stakeholder engagement, and team leadership.
📋 Key Responsibilities
✅ Lead Digital Campaign Strategy & Execution: Develop and execute integrated digital marketing campaigns across key channels, including social media, content, email, and paid media. Use performance data to guide strategy, set clear KPIs, manage budgets, and continuously optimize to drive visibility, engagement, and conversions.
✅ Channel & Performance Optimization: Monitor and evaluate the effectiveness of digital channels and tactics. Leverage analytics tools to gain actionable insights, improve channel mix, and maximize the return on digital marketing investment.
✅ Stakeholder & Internal Client Management: Act as the digital marketing lead and service partner for the ASEAN region to internal business units and project teams. Translate business objectives into digital strategies, ensure timely and quality execution, and maintain strong communication and alignment with stakeholders.
✅ Team Leadership & Development: Manage and grow a high-performing in-house digital marketing team. Provide clear direction, mentor team members, and foster a collaborative and results-driven environment.
✅ Content Oversight & Brand Alignment: Oversee the development of digital marketing content to ensure accuracy, consistency, and alignment with brand voice and campaign goals across all platforms.
✅ Champion Digital Best Practices: Serve as a digital marketing thought leader for the organization. Partner with the L&D team to drive capability-building initiatives, facilitate knowledge sharing, and elevate the overall performance and productivity of the wider marketing organization.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices, as well as excellent communication and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or above, preferably in Marketing, Digital Media, Communications, or a related field.
Experience: 5+ years of relevant digital marketing experience with proven success in campaign planning & execution, stakeholder management, and team leadership.
Required Skills:
- Proficient in digital platforms and tools including SEO/SEM, social media, Google Analytics, and marketing automation tools such as Eloqua/Marketo.
- Rich experience with email and other direct marketing channels such as SMS and WhatsApp.
- Strong technical mindset with eagerness to master new technologies, capable of gathering user feedback from ASEAN markets and translating it into actionable feature improvement recommendations.
- Proven track record working effectively with diverse stakeholders across departments, combined with experience designing and delivering comprehensive training programs for internal users.
- Strong analytical and strategic thinking skills, with the ability to interpret data and translate insights into effective marketing actions.
- Experience leading marketing automation projects from conception to completion, with exceptional communication skills to articulate complex technical concepts to both technical and non-technical audiences.
- Excellent communication and stakeholder management abilities. Comfortable working across multiple internal teams in a matrixed environment.
- Strong content and messaging skills, with attention to brand consistency and audience impact.
- Strong can-do and high self-motivation. Demonstrated experience in leading, mentoring, and motivating marketing teams.
Preferred Skills:
- Proficiency in Chinese/Mandarin
ASSUMPTION: This role requires a well-rounded digital marketer with a strong background in campaign management, stakeholder engagement, and team leadership, as well as proficiency in digital platforms and tools.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Automation Manager role in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours, Monday to Friday.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the Information Services industry, focusing on creating global platforms for industries through events, digital services, and academic knowledge.
Company Size: Informa Group Plc. has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, such as WHX, CPHI, and EBD in Pharma, Medical, and Biotech; Enterprise Connect, AI Summit, and Black Hat in Tech; and New Hope Network, Vitafoods, and Natural Products Expo in Natural Products.
- Informa is headquartered in the UK and is a member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of brands and markets, offering numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and team leadership.
Reporting Structure: The Marketing Automation Manager will report directly to the Regional Marketing Director and will oversee the in-house digital marketing team.
Work Arrangement: This role is on-site, with the primary office location in Kuala Lumpur, Malaysia.
Growth Opportunities:
- Potential career progression into senior marketing roles within the organization
- Opportunities to work on diverse marketing projects across various brands and markets
- Chance to develop and enhance digital marketing skills and expertise
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, with the potential to advance their career within the organization.
🌍 Location & Work Environment
Office Type: Informa Group Plc. operates a modern, professional office environment with state-of-the-art facilities and amenities.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a mix of modern and traditional influences
- The city offers a wide range of dining, entertainment, and recreational options
- Kuala Lumpur has a tropical climate with high temperatures and humidity throughout the year
Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work as needed.
ASSUMPTION: Kuala Lumpur provides a dynamic and vibrant work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Stakeholder management and communication skills
- Team leadership and mentoring abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns and their outcomes
- Research Informa Group Plc. and its brands to demonstrate your understanding of the company and its markets
ATS Keywords: Digital Marketing, Campaign Management, Stakeholder Engagement, Team Leadership, SEO/SEM, Social Media, Google Analytics, Marketing Automation, Email Marketing, Content Development, Data Analysis, Training Program Design, Communication Skills, Brand Consistency, Technical Mindset, Performance Optimization
ASSUMPTION: Informa Group Plc. follows a structured interview process, focusing on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- SEO/SEM tools (e.g., Google Ads, SEMrush)
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Google Analytics
- Marketing automation tools (e.g., Eloqua, Marketo)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Expertise
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Matrixed organization with cross-functional collaboration
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing success in a matrixed environment?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you thrive in a dynamic and fast-paced work environment, and are you eager to learn and adapt to new technologies?
ASSUMPTION: Informa Group Plc. values candidates who are customer-focused, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and internal clients with varying priorities and expectations
- Balancing strategic thinking and tactical execution in a fast-paced environment
- Adapting to new technologies and digital marketing trends
- Working across diverse markets and time zones within the ASEAN region
ASSUMPTION: This role presents unique challenges that require strong stakeholder management, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to similar roles in other organizations, this role offers a unique opportunity to work across diverse markets and brands within a large, international company
- Informa Group Plc. provides extensive resources and support for digital marketing initiatives, allowing for greater impact and reach
- Career progression opportunities within the organization are numerous, with potential paths into senior marketing roles
ASSUMPTION: This role offers a unique combination of scale, diversity, and growth opportunities compared to similar roles in other organizations.
📝 Sample Projects
- Developing and executing a regional digital marketing campaign to drive brand awareness and lead generation across multiple markets
- Optimizing email marketing campaigns to improve open rates and click-through rates, resulting in a 25% increase in conversions
- Collaborating with internal stakeholders to create and deliver comprehensive training programs on digital marketing best practices
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Automation Manager role at Informa Group Plc.
❓ Key Questions to Ask During Interview
- Can you describe the typical digital marketing landscape for the brands and markets I would be working with?
- How does the regional marketing team collaborate with global marketing teams, and what are the key priorities for this role?
- What are the most significant challenges facing the digital marketing efforts in the ASEAN region, and how can this role address them?
- How does Informa Group Plc. support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns and their outcomes
- Research Informa Group Plc. and its brands to demonstrate your understanding of the company and its markets
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
