📌 Core Information
🔹 Job Title: Marketing Automation Developer
🔹 Company: HBK - Hottinger Brüel & Kjær
🔹 Location: Maia, Porto, Portugal
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: March 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully remote, except for team get-togethers
🚀 Job Overview
Key aspects of this role include:
- Developing and managing software to automate repetitive tasks for the marketing team
- Monitoring, analyzing, and tuning processes in HubSpot, AEM, and Salesforce systems
- Collaborating with various teams, including sales operations, support, web/IT, and third-party vendors
- Designing and maintaining email nurture workflows in HubSpot
- Providing marketing program-level reporting and assisting in building organizational marketing ops processes
ASSUMPTION: This role requires a strong technical background in marketing automation, with a focus on HubSpot, to ensure efficient record management and campaign execution across integrated systems.
📋 Key Responsibilities
✅ Serve as a marketing automation/workflow design expert, working with global and regional stakeholders to provide recommendations and design for regional implementation variations
✅ Regularly analyze and report on the effectiveness of overall automation programs, identifying opportunities for improvement and recommending changes in workflow design or best practices
✅ Design and properly QA email nurture workflows built in HubSpot, and build email templates in content builder
✅ Quickly understand business issues and operational challenges, and address them by working cross-functionally with other teams to resolve issues
✅ Actively coordinate and manage the activity of uploading different contacts/leads into HubSpot for marketing campaigns, and define and establish data quality processes, procedures, tools, and documentation for list data
✅ Assist in building the organizational Marketing Ops processes, policies, SLA, and assure compliance across the team
ASSUMPTION: This role requires a proactive, self-starter attitude with strong analytical skills and the ability to measure and improve marketing automation performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science, Marketing Technology, or a related field
Experience: 3+ years of experience in marketing automation development, preferably with HubSpot, Salesforce Marketing Cloud, or Eloqua
Required Skills:
- Strong proficiency in HTML, CSS, JavaScript, and experience in email and landing page development
- Experience with API development and integrating third-party platforms with marketing automation tools
- Knowledge of SQL and database management for lead segmentation and reporting
- Familiarity with CRM platforms, particularly Salesforce, and their integration with marketing automation systems
- Experience implementing and maintaining lead scoring models
- Excellent verbal and written communication skills
Preferred Skills:
- Experience with AEM (Adobe Experience Manager)
- Fluency in additional languages
ASSUMPTION: Candidates with a strong technical background in marketing automation and relevant experience will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on market research for mid-level marketing automation roles in Portugal)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangement
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing automation roles in Portugal. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: HBK operates in the industrial machinery manufacturing industry, focusing on providing exceptional sensing and insights to create solutions for a cleaner, healthier, and more productive world.
Company Size: HBK has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: HBK was founded in 2019, following the merger of HBM and Brüel & Kjær, with a combined history dating back to 1942.
Company Description:
- HBK helps customers reduce time-to-market by simultaneously performing tests, retrieving, and analyzing data, aiding decision-making
- The company covers the complete product physics domain, with Brüel & Kjær focusing on sound and vibration, and HBM on reliability, durability, propulsion efficiency, and weighing
- HBK offers a range of products and services, including measuring instruments, data acquisition systems, sensors, transducers, microphones, and more
Company Specialties:
- Measuring Instruments
- Data Acquisition Systems
- Sensors
- Transducers
- Microphones
- Fatigue and Durability Software
- Sound & Vibration
- Mechanical measurements
- Measurement chain
- Calibration
- Measurement services
- Data Acquisition Software
- Precision Instruments
- Digital Measurements
- Virtual testing
- Physical testing
Company Website: hbkworld.com
ASSUMPTION: HBK's industry focus and size provide a stable and collaborative work environment for employees, with opportunities for growth and development.
📊 Role Analysis
Career Level: This role is a mid-level, non-managerial position, focusing on technical expertise and process improvement within the marketing operations team.
Reporting Structure: The Marketing Automation Developer reports directly to the Global Marketing Operations Manager and works closely with various teams, including sales operations, support, web/IT, and third-party vendors.
Work Arrangement: This role is fully remote, except for a few team get-togethers throughout the year, providing flexibility and work-life balance.
Growth Opportunities:
- Expanding technical skills and expertise in marketing automation and related tools
- Developing leadership and management skills through team collaboration and mentorship opportunities
- Advancing to senior roles within the marketing operations team or related departments
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on technical expertise and process improvement within the marketing operations team.
🌍 Location & Work Environment
Office Type: HBK's global headquarters are located in London, United Kingdom, with additional offices in Darmstadt, Germany, and Virum, Denmark. This role is fully remote, with occasional team get-togethers.
Office Location(s): Maia, Porto, Portugal (remote work arrangement)
Geographic Context:
- Maia is a city in the Porto metropolitan area, with a population of approximately 140,000 people
- The Porto metropolitan area is the second-largest metropolitan area in Portugal, with a population of over 1.7 million people
- Portugal is a member of the European Union and the Eurozone, with a stable political and economic environment
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work arrangement
ASSUMPTION: The fully remote work arrangement provides flexibility and work-life balance, while occasional team get-togethers foster collaboration and camaraderie among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the Global Marketing Operations Manager and other team members
Key Assessment Areas:
- Technical skills and expertise in marketing automation and related tools
- Problem-solving and analytical skills
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and skills in marketing automation and related tools
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare for technical assessments or case studies by reviewing relevant tools and concepts
- Research HBK's industry and company culture to demonstrate your enthusiasm and understanding
ATS Keywords: Marketing Automation, HubSpot, Salesforce, API Development, SQL, Database Management, Lead Scoring, Email Development, Landing Page Development, Data Quality, Workflow Design, Reporting, Collaboration
ASSUMPTION: HBK's application process focuses on assessing technical skills and cultural fit, with a structured interview process designed to evaluate candidates' qualifications and potential for success in the role.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Adobe Experience Manager (AEM)
- HTML, CSS, JavaScript
- SQL
- APIs
- Email and landing page development tools
ASSUMPTION: This role requires proficiency in marketing automation tools, with a focus on HubSpot, and strong technical skills in HTML, CSS, JavaScript, and SQL.
👔 Cultural Fit Considerations
Company Values:
- Be True: Absolute integrity is essential for winning with stakeholders, the environment, and each other
- Own It: Teamwork and keeping promises are crucial for success
- Aim High: Being bold and positive is key to performing at our best and achieving greater success
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you demonstrate absolute integrity in your work and personal life?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you embrace change and adaptability, and strive for continuous improvement?
ASSUMPTION: HBK's company values and work style emphasize integrity, teamwork, adaptability, and continuous improvement, providing a stable and collaborative work environment for employees.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with remote teams and stakeholders across different time zones
- Keeping up-to-date with the latest marketing automation trends and best practices
- Addressing technical challenges and troubleshooting issues in a timely manner
ASSUMPTION: These challenges can be overcome through strong communication, time management, and technical skills, as well as a proactive and adaptable mindset.
📈 Similar Roles Comparison
- This role focuses on marketing automation and record management, whereas related positions may emphasize campaign strategy, creative content, or sales enablement
- HBK's global presence and industry focus provide unique opportunities for collaboration and growth compared to smaller or more specialized organizations
- Career progression in marketing operations may lead to senior roles within the marketing department or related fields, such as data analytics or customer success
ASSUMPTION: This role offers a unique blend of technical expertise and process improvement within the marketing operations team, with opportunities for growth and development in a global organization.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve marketing campaign effectiveness
- Streamlining the data upload process for marketing campaigns to reduce manual effort and errors
- Designing and testing user journeys to optimize the customer experience and improve conversion rates
ASSUMPTION: These sample projects demonstrate the technical skills and problem-solving abilities required for success in this role, with a focus on process improvement and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global marketing operations team?
- How does HBK support the professional development and growth of its employees in marketing operations roles?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- How does HBK measure the success of its marketing automation programs, and what key performance indicators (KPIs) are most important?
- What is the work-life balance like for this role, and how does HBK support remote work arrangements?
ASSUMPTION: These interview questions focus on understanding the team dynamics, professional development opportunities, role challenges, performance metrics, and work-life balance to ensure a strong fit for the candidate and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and related tools
- Prepare for technical assessments or case studies by reviewing relevant tools and concepts
- Research HBK's industry and company culture to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
