📌 Core Information
🔹 Job Title: Marketing Automation Developer
🔹 Company: FeverUp
🔹 Location: Madrid, Spain
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing customer data activation to develop and execute end-to-end CRM strategy and communications plan
- Refining multi-channel communications and developing retention strategies to deliver an outstanding customer experience
- Supporting the CRM Manager to define the customer lifecycle and key client segments
- Ensuring all campaigns have clearly defined success metrics and are insight-driven and measurable
ASSUMPTION: This role requires a strong background in digital marketing and CRM, with a focus on mobile and web environments. The ideal candidate will have experience working with Salesforce Marketing Cloud and ESPs, and be proficient in SQL.
📋 Key Responsibilities
✅ Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications, and in-app messages)
✅ Continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art
✅ Support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness
✅ Ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight-driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives
ASSUMPTION: The ideal candidate will have experience in A/B testing and dynamic templates, and be able to optimize, prioritize, and organize their time effectively. They will also be able to communicate in English in a fluent way and work well in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Engineering, Computer Science, or a related field.
Experience: 2-3 years minimum experience working in Digital Marketing and CRM, mobile and web environments
Required Skills:
- Proficient in SQL
- Good copywriting skills
- Ability to develop and optimize CRM flows to drive revenue
- Ability to leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing insights
- Commercially savvy, analytical, and data-driven
Preferred Skills:
- Experience with Salesforce Marketing Cloud
- Experience with ESPs (Mailchimp, Sendgrid, etc.)
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with Salesforce Marketing Cloud and ESPs, as these are industry-standard tools for CRM and email marketing.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on industry standards for a Marketing Automation Developer with 2-5 years of experience in Madrid)
Benefits:
- Attractive compensation package
- 40% discount on all Fever events and experiences
- Home office friendly
- Responsibility from day one and professional and personal growth
- Great work environment with a young, international team
- Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
- English and Spanish Lessons
- Free food, drink, and fruit at the office
- Possibility to receive in advance part of your salary by Payflow
- Gympass Membership
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Developer with 2-5 years of experience in Madrid. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: FeverUp is a leading global live-entertainment discovery tech platform, democratizing access to culture and entertainment by inspiring its global community through personalized and curated experiences in their local city while empowering entertainment and event creators to reach new audiences and enhance their experiences.
Company Size: FeverUp has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: FeverUp was founded in 2014, with a clear mission to inspire its global community through personalized and curated experiences in their local city while empowering entertainment and event creators to reach new audiences and enhance their experiences.
Company Description:
- FeverUp has developed a proprietary technology that inspires its global community of over 125M people through personalized and curated experiences in their local city while empowering entertainment and event creators to reach new audiences and enhance their experiences.
- Some successful examples include the “Candlelight Concert Series” attended by over 3 million guests last year, the Los Angeles-based “Stranger Things: The Drive-Into Experience” co-produced with Netflix, or the “Van Gogh: The Immersive Experience” winner of USA Today's 10 Best Readers Choice award.
- The company, present in over 100 major cities across the globe, is backed by leading investors such as Goldman Sachs, Alignment Growth, Goodwater Capital, Smash Capital, Eurazeo, Vitruvian Partners, and Atresmedia among others.
Company Specialties:
- internet
- mobile
- nightlife
- startup
- events
- music
- tickets
- and concerts
Company Website: FeverUp
ASSUMPTION: FeverUp is a well-established company with a strong focus on innovation and growth, providing ample opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring 2-5 years of experience in digital marketing and CRM, with a focus on mobile and web environments.
Reporting Structure: The Marketing Automation Developer will report directly to the CRM Manager.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- As FeverUp continues to expand its global presence, there will be ample opportunities for career growth and advancement within the company.
- The ideal candidate will have the ability to take on additional responsibilities and grow with the company.
ASSUMPTION: FeverUp's rapid growth and expansion provide numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: FeverUp's Madrid office is located in the heart of the city, providing a vibrant and dynamic work environment.
Office Location(s): 50 Greene St, New York, NY 10013, US; Calle de Fernando 'El Santo', 16, Madrid, Community of Madrid 28010, ES
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of over 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Madrid is home to numerous museums, art galleries, and cultural institutions, providing ample opportunities for entertainment and enrichment.
Work Schedule: The Marketing Automation Developer will work a full-time schedule, with a combination of on-site and remote work.
ASSUMPTION: FeverUp's Madrid office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Technical skills in digital marketing and CRM
- Problem-solving and analytical skills
- Communication and teamwork skills
- Cultural fit and alignment with FeverUp's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
- Be prepared to discuss your experience with CRM and digital marketing, as well as your ability to work with Salesforce Marketing Cloud and ESPs.
- Showcase your analytical and problem-solving skills through specific examples and case studies.
ATS Keywords: Digital Marketing, CRM, Salesforce Marketing Cloud, ESPs, SQL, A/B Testing, Dynamic Templates, Customer Data, Customer Lifecycle, Retention Strategies
ASSUMPTION: FeverUp's application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- ESPs (Mailchimp, Sendgrid, etc.)
- SQL
- Dynamic templates
- A/B testing
ASSUMPTION: The ideal candidate will have experience working with these tools and technologies, as they are industry-standard for CRM and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Data-driven decision making
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you able to work collaboratively and effectively in a team setting?
- Do you have a strong analytical and problem-solving mindset?
- Are you comfortable working with data and using it to drive decision-making?
- Do you align with FeverUp's company values and work style?
ASSUMPTION: FeverUp's company culture is dynamic, collaborative, and data-driven, with a strong focus on innovation and continuous improvement.
⚠️ Potential Challenges
- The role may require occasional travel to FeverUp's other global offices.
- The work environment may be fast-paced and demanding at times, requiring strong time management and organizational skills.
- The ideal candidate will be comfortable working with data and using it to drive decision-making, which may require additional training and development.
- The role may require occasional work on weekends or evenings to support global events and campaigns.
ASSUMPTION: While FeverUp provides numerous opportunities for career growth and advancement, the role may also present certain challenges that require strong time management, organizational, and analytical skills.
📈 Similar Roles Comparison
- This role is similar to a CRM Specialist or Marketing Automation Specialist, with a focus on digital marketing and CRM, mobile and web environments.
- However, this role is unique in its focus on customer data activation and end-to-end CRM strategy and communications plan development.
- Career paths for this role may include advancement to a CRM Manager or Marketing Automation Manager position.
ASSUMPTION: While this role is similar to other CRM and marketing automation roles, its focus on customer data activation and end-to-end CRM strategy and communications plan development sets it apart.
📝 Sample Projects
- Developing and executing a multi-channel CRM communications plan to improve customer retention and engagement
- Analyzing customer data to identify key segments and develop targeted marketing campaigns
- Optimizing CRM flows to drive revenue and improve customer lifetime value
ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and initiatives the Marketing Automation Developer may be involved in, highlighting the role's focus on customer data activation, CRM strategy development, and campaign execution.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, and how it may evolve over time?
- How does FeverUp support the professional development and growth of its employees?
- Can you provide an example of a successful CRM campaign that FeverUp has executed, and what made it successful?
- How does FeverUp approach data privacy and security, particularly in relation to customer data?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to provide insight into FeverUp's company culture, work environment, and priorities for this role, helping the candidate make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
- Prepare for your phone or video screen with the HR team by researching FeverUp's company culture and values.
- If selected for the final interview, be prepared to discuss your experience with CRM and digital marketing, as well as your ability to work with Salesforce Marketing Cloud and ESPs.
- Follow up with the hiring manager or HR team within one week of your final interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
