Marketing Automation & Growth Specialist

🔹 Job Title: Marketing Automation & Growth Specialist

🔹 Company: AmeriLife (Pinnacle Financial Services)

🔹 Location: Zelienople, Pennsylvania, United States (Physical address: 65 W. Street Rd Ste A101 Warminster PA 18974)

🔹 Job Type: Not specified

🔹 Category: ⚙️ Marketing Automation, 🚀 Growth Marketing

🚀 Job Overview

As a Marketing Automation & Growth Specialist at Pinnacle Financial Services (part of AmeriLife), you'll be responsible for optimizing marketing campaigns, managing databases, and streamlining workflows to improve efficiency and drive growth. You'll leverage automation tools, manage Google Ads campaigns, contribute to UI improvements, and use data-driven strategies to enhance marketing performance in the retirement solutions industry.

ASSUMPTION: Based on the listing, Pinnacle Financial Services appears to be a subsidiary or division of AmeriLife, as both companies are mentioned in the job description. The role seems to be for Pinnacle Financial Services, while AmeriLife is presented as the parent company.

📋 Key Responsibilities

• ✅ Design and implement automated marketing workflows using tools such as HubSpot, Marketo, or Zapier
• ✅ Organize, segment, and analyze customer and lead databases to improve targeting and personalization
• ✅ Plan, execute, and optimize Google Ads campaigns to boost conversions and ROI
• ✅ Collaborate with design and development teams to enhance landing pages and user experiences
• ✅ Develop strategies for lead scoring, segmentation, and nurturing to increase conversions
• ✅ Monitor marketing performance metrics, generate reports, and provide insights for ongoing optimization
• ✅ Create, automate, and optimize email sequences to improve engagement and retention
• ✅ Work with teams on SEO strategies and content marketing initiatives for organic growth

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years of experience in digital marketing, automation, or related fields

Skills:

• Hands-on experience with marketing automation platforms (HubSpot, Marketo, ActiveCampaign, etc.)
• Proficiency in Google Ads, Google Analytics, and PPC strategies
• Familiarity with databases, CRM systems (Salesforce, HubSpot, etc.), and lead nurturing strategies
• Strong analytical skills and experience with data visualization tools
• Understanding of UI/UX principles and conversion rate optimization
• Ability to work independently and collaboratively in a fast-paced environment

Bonus Skills: Experience with API integrations, AI-driven marketing tools, or coding knowledge (HTML/CSS/JavaScript)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified beyond "collaborative work environment" and "growth opportunities"

Industry Comparison: Not specified

ASSUMPTION: The listing focuses on the opportunity to work on cutting-edge marketing strategies and growth within a fast-scaling company rather than detailing specific compensation packages. This is common in marketing roles where the emphasis is often placed on career development and challenging work.

🔍 Company Context

Industry Position: AmeriLife has been a leader in the development, marketing, and distribution of annuity, life, and health insurance solutions for over 50 years, focusing on those planning for and living in retirement.

Company Size: Not specified

Company Stage: Established company with over 50 years in the industry

ASSUMPTION: While not explicitly stated, AmeriLife appears to be a mature company in the financial services sector based on its 50+ year history. Pinnacle Financial Services is described as "dynamic and innovative," suggesting it may be a more agile division or subsidiary within the larger AmeriLife organization.

📊 Role Analysis

Career Level: Mid-level (based on 2-5 years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: The listing mentions "growth opportunities within a fast-scaling company"

ASSUMPTION: This appears to be a mid-level specialist role based on the experience requirements and breadth of responsibilities. The role likely involves cross-functional collaboration with design, development, and content teams based on the mentioned responsibilities.

🌍 Location & Work Environment

Office Type: Not specified (likely in-office based on the provided physical address)

Geographic Context: Zelienople is a borough in Butler County, Pennsylvania, near Pittsburgh. Warminster (where the physical address is located) is in Bucks County, closer to Philadelphia.

Work Schedule: Not specified

Regional Considerations: Pennsylvania offers proximity to major financial and insurance industry hubs while potentially providing a lower cost of living than major metropolitan areas.

ASSUMPTION: There appears to be a discrepancy between the listed location (Zelienople) and the physical address provided (Warminster), which are approximately 300 miles apart. This could indicate a remote position with occasional travel to the office, multiple office locations, or simply an error in the listing. Applicants should clarify this point during the application process.

💼 Interview & Application Insights

Typical Process: Marketing automation specialist roles typically involve initial screening, technical assessment of marketing automation platform knowledge, and interviews focusing on past campaign performance metrics.

Key Assessment Areas: Marketing automation platform expertise, analytical capabilities, campaign optimization results, experience with Google Ads, understanding of CRM systems, and ability to demonstrate data-driven decision making.

Application Tips: Highlight specific metrics and results from previous marketing automation initiatives, showcase experience with mentioned platforms (HubSpot, Marketo, Zapier), and demonstrate understanding of the financial services industry's marketing challenges.

ATS Keywords: marketing automation, CRM, Google Ads, email marketing, lead nurturing, HubSpot, Marketo, Zapier, database management, SEO, UI/UX, conversion rate optimization, analytics, PPC, segmentation, Salesforce

ASSUMPTION: These insights are based on industry standards for marketing automation specialist roles and not specifically mentioned in the job listing.

🛠️ Tools & Technologies

• Marketing Automation: HubSpot, Marketo, Zapier, ActiveCampaign
• CRM Systems: Salesforce, HubSpot
• Analytics & Advertising: Google Ads, Google Analytics
• Potential Technical Skills: HTML/CSS/JavaScript, API integrations
• Email Marketing: Various email automation platforms (specific tools not mentioned)
• Data Visualization: Tools not specifically mentioned

ASSUMPTION: While the listing specifically mentions several tools, professionals in this field typically work with additional marketing technology stack components. Knowledge of data visualization tools like Tableau or Power BI, SEO tools like SEMrush or Ahrefs, and content management systems would be beneficial even though not explicitly mentioned.

👔 Cultural Fit Considerations

Company Values: The listing describes a culture that "values innovation, creativity, and results" and mentions a "collaborative work environment."

Work Style: The role requires someone who can "work independently and collaboratively in a fast-paced environment," suggesting a balance of autonomy and teamwork.

Self-Assessment: Candidates should consider:

• Do you thrive in fast-paced environments where you can both lead initiatives and work with others?
• Are you passionate about data-driven marketing decisions and continuous optimization?
• Do you enjoy working across multiple marketing disciplines (automation, ads, email, SEO, etc.)?
• Are you comfortable working in a financial services industry setting that serves retirement-focused customers?

ASSUMPTION: The cultural elements are inferred from the limited information in the job listing. The emphasis on innovation, creativity, and results suggests a performance-oriented culture that also values new ideas and approaches.

⚠️ Potential Challenges

• The breadth of responsibilities suggests a role that may require expertise across multiple marketing disciplines, which could be challenging to balance.
• Working in a regulated industry like financial services and insurance may require additional compliance awareness in marketing initiatives.
• The discrepancy between the listed location and physical address may indicate potential commuting considerations or unclear work arrangements.
• The role requires both technical marketing skills and creative UI/UX sensibilities, which requires a versatile professional skill set.

ASSUMPTION: These potential challenges are based on an analysis of the responsibilities and industry context rather than explicit statements in the job description.

📈 Similar Roles Comparison

This role combines responsibilities that might otherwise be split across multiple positions in larger organizations:

• Marketing Automation Specialist: This role includes the core marketing automation functions but extends beyond them into growth areas.
• Growth Marketer: Incorporates growth marketing strategies but with a deeper focus on automation tools and technologies.
• Digital Marketing Manager: Similar breadth but potentially more specialized in automation and with less general management responsibility.
• PPC/SEM Specialist: The Google Ads component is just one aspect of this more comprehensive role.

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and how they typically divide responsibilities.

📝 Sample Projects

• Designing and implementing a multi-touch email nurture sequence for potential insurance clients using marketing automation tools
• Creating segmented Google Ads campaigns targeting different retirement planning demographics
• Collaborating with UI/UX teams to optimize landing page conversion rates for insurance product offers
• Developing a lead scoring system in the CRM to prioritize high-potential insurance customers
• Implementing cross-platform analytics tracking to measure campaign effectiveness across channels
• Building automated workflows that connect CRM data with email marketing platforms for personalized communications

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's industry focus on retirement, insurance, and financial services.

❓ Key Questions to Ask During Interview

1. "What marketing automation platforms are currently in use, and are there plans to expand or change the marketing technology stack?"
2. "How does marketing automation support the broader customer journey in the retirement and insurance products space?"
3. "What are the key performance indicators that will define success in this role?"
4. "Could you describe how the marketing team collaborates with other departments like sales, product, and compliance?"
5. "What are the biggest challenges facing the marketing automation function currently, and how might this role address them?"
6. "How does Pinnacle Financial Services relate to the broader AmeriLife organization, and how does that structure affect marketing initiatives?"

ASSUMPTION: These questions are suggested based on the role type and financial services industry context and may need adaptation for specific interviews.