Marketing Automation Manager

📌 Core Information

🔹 Job Title: Marketing Automation Manager

🔹 Company: Slip Robotics

🔹 Location: Norcross, Georgia, United States

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK (with office presence)

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining technical infrastructure for demand generation
• Architecting lead lifecycle, ABM workflows, scoring models, and integrations
• Ensuring high data quality and enforcing governance standards across systems
• Collaborating with sales, outbound, and digital teams to support campaign execution
• Monitoring system performance and resolving issues

ASSUMPTION: This role requires a strong technical background in marketing automation and a deep understanding of lead lifecycle and scoring. The ideal candidate will have experience with HubSpot and various enrichment tools.

📋 Key Responsibilities

✅ Own day-to-day management of HubSpot and GTM tools

✅ Build and maintain ABM workflows, lead scoring models, and routing logic

✅ Create segmented email nurtures by lifecycle stage, industry, and other key traits

✅ Integrate enrichment and personalization platforms into marketing and outbound workflows

✅ Ensure high data quality and enforce governance standards across systems

✅ Manage integrations across tools

✅ Partner with sales, outbound, and digital teams to support campaign execution and lead flow

✅ Monitor system performance, resolve issues, and build dashboards to track performance

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution. The candidate should be comfortable working with various tools and have a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in marketing automation, GTM ops, or revenue operations

Required Skills:

• Deep hands-on experience with HubSpot and enrichment tools (e.g., Clay, Apollo, Clearbit, Warmly)
• Proven success building and scaling ABM workflows in a B2B environment
• Strong understanding of lifecycle stages, scoring, routing, segmentation, and lead handoff
• Experience with tool integrations, APIs, and no-code platforms (e.g., Zapier, webhooks)
• Detail-oriented, resourceful, and highly organized
• A proactive, results-driven attitude with a desire to contribute to business growth
• A collaborative mindset and strong sense of ownership

Preferred Skills:

• Experience marketing industrial tech, robotics, or logistics solutions
• Startup or early-growth company background

ASSUMPTION: While the role is remote-friendly, the candidate should be comfortable with occasional on-site presence and working with teams across different time zones.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing automation role in the United States)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Unlimited Paid Time Off + Public Holidays
• Generous Parental Leave
• Stock Option Plan

Working Hours: Full-time (40 hours/week) with flexible hours and occasional on-site presence

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. The benefits package is comprehensive and competitive for a company of Slip Robotics' size.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 51-200 employees (Small to mid-sized company)

Founded: 2020 (Young, growth-oriented company)

Company Description:

• Slip Robotics empowers people to auto-load/unload any truck in 5 minutes using SlipBot Automated Loading Robots (ALRs)
• The company drives 10x improvements in safety, speed, and savings across the supply chain
• Slip Robotics operates on a robots-as-a-service (RaaS) network

Company Specialties:

• robotics
• logistics
• supply chain
• mobile robotics
• automated truck loading

Company Website: sliprobotics.com

ASSUMPTION: Slip Robotics is a growing startup with a focus on innovative robotics solutions for the logistics industry. The company values innovation, efficiency, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Hybrid (Remote OK with occasional on-site presence)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to learn and develop skills in a fast-paced, innovative environment
• Chance to work on cutting-edge robotics technology and make a significant impact on the supply chain industry

ASSUMPTION: This role offers significant growth potential as the company continues to expand and innovate in the logistics and robotics industries.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with occasional on-site presence)

Office Location(s): Norcross, Georgia, United States

Geographic Context:

• Norcross is located in the Atlanta metropolitan area, offering a mix of urban and suburban living
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Norcross is home to a diverse range of industries, including technology, healthcare, and logistics

Work Schedule: Full-time (40 hours/week) with flexible hours and occasional on-site presence

ASSUMPTION: The hybrid work arrangement allows for flexibility and a good work-life balance, while occasional on-site presence fosters collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the VP of Marketing and other team members
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing automation and related tools
• Problem-solving and analytical skills
• Collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience with marketing automation tools and ABM workflows
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for technical assessments by brushing up on your knowledge of HubSpot and related tools
• Research Slip Robotics and the logistics industry to demonstrate your enthusiasm and understanding of the company's mission

ATS Keywords: Marketing Automation, GTM Ops, Revenue Operations, HubSpot, Lead Scoring, ABM Workflows, Data Quality, Tool Integrations, APIs, No-Code Platforms, Detail-Oriented, Organized, Collaborative, Proactive, Results-Driven

ASSUMPTION: The application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company. The interview process may include technical assessments and case studies to evaluate the candidate's practical skills.

🛠️ Tools & Technologies

• HubSpot
• Clay
• Instantly
• Warmly
• Apollo
• Zapier
• Slack

ASSUMPTION: The role requires experience with HubSpot and various enrichment tools. Familiarity with no-code platforms and APIs is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Efficiency
• Customer Satisfaction
• Collaboration
• Growth

Work Style:

• Results-driven
• Proactive
• Collaborative
• Detail-oriented
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working with various tools and technologies?
• Do you have a strong attention to detail and a proactive attitude?
• Are you a collaborative team player who can work effectively with remote teams?

ASSUMPTION: Slip Robotics values innovation, efficiency, and customer satisfaction. The ideal candidate will be results-driven, proactive, and comfortable working with various tools and technologies in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Occasional on-site presence may be required, which could disrupt work-life balance for some candidates
• The role involves a mix of strategic planning and hands-on execution, which may be challenging for candidates who prefer specialized roles
• The company is growing rapidly, which may result in a fast-paced and sometimes unpredictable work environment
• The logistics industry can be competitive and challenging, requiring the candidate to stay up-to-date with industry trends and best practices

ASSUMPTION: While the role offers significant growth potential and a dynamic work environment, candidates should be prepared for occasional on-site presence and the challenges of working in a fast-paced, growing company.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager or a Revenue Operations Manager, but with a stronger focus on marketing automation and demand generation
• In comparison to other marketing automation roles, this position offers a unique opportunity to work in the innovative and growing logistics and robotics industries
• Career progression may include roles such as Marketing Director, VP of Marketing, or other leadership positions within the company

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing automation and innovative robotics technology in the logistics industry. Candidates should consider their career goals and preferences when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing ABM workflows to target key accounts in the logistics industry
• Integrating enrichment and personalization platforms into marketing and outbound workflows to improve lead quality and conversion rates
• Building and maintaining lead scoring models to prioritize leads and optimize sales and marketing alignment

ASSUMPTION: These sample projects are designed to showcase the candidate's technical skills and strategic thinking in marketing automation and demand generation.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Slip Robotics support work-life balance for its employees?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of its marketing automation efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's growth strategy, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and ABM workflows
• Prepare for technical assessments by brushing up on your knowledge of HubSpot and related tools
• Research Slip Robotics and the logistics industry to demonstrate your enthusiasm and understanding of the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.