📌 Core Information
🔹 Job Title: Marketing Automation Specialist (HubSpot)
🔹 Company: RChilli Inc.
🔹 Location: Mohali, Punjab, India
🔹 Job Type: Full-time (On-site preferred)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- HubSpot ownership and administration
- Automation strategy and execution
- Campaign management and event support
- Reporting, attribution, and optimization
- Integration and compliance
ASSUMPTION: This role requires a strong background in HubSpot and marketing automation to drive lead generation and customer engagement.
📋 Key Responsibilities
✅ HubSpot Ownership & Administration: Own the end-to-end administration of HubSpot Marketing Hub, manage workflows, nurture streams, and lifecycle programs. Conduct platform audits to ensure best practices and data integrity.
✅ Automation Strategy & Execution: Create lead scoring models, launch and optimize campaign workflows, and develop trigger-based campaigns for various stages of the sales funnel.
✅ Campaign Management & Event Support: Coordinate event and webinar campaigns, align campaigns with ERP segmentation, and execute pre- and post-event sequences.
✅ Reporting, Attribution & Optimization: Build campaign dashboards, implement UTM tracking structure, and deliver performance reports to marketing and leadership teams.
✅ Integration & Compliance: Integrate HubSpot with various tools, set up data retention rules, and ensure GDPR, CAN-SPAM, and contact consent flagging compliance.
ASSUMPTION: This role requires strong analytical skills and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of hands-on experience in HubSpot Marketing Hub, with a strong focus on marketing automation and CRM management.
Required Skills:
- Proficient in HubSpot Marketing Hub (HubSpot CRM knowledge is a bonus)
- Experience in managing multi-step workflows, scoring models, and contact segmentation
- Strong analytical skills and comfort with data-backed decision-making
- Experience in B2B SaaS, preferably in HRTech or ERP-integrated platforms
Preferred Skills:
- HubSpot certifications (Automation, Reporting, Marketing Software)
- Experience with ERP (Oracle, SAP, Workday) segmentation and pain point-specific messaging
ASSUMPTION: Candidates with relevant certifications and experience in ERP-integrated platforms will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on experience level and market standards for the role and location)
Benefits:
- Health insurance
- Retirement plans
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work opportunities available after onboarding.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on HR technology and recruitment solutions.
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: 2010, with a history of providing AI-powered solutions for talent acquisition and recruitment.
Company Description:
- RChilli helps organizations transform their hiring strategies with AI-powered solutions that streamline talent acquisition.
- Their AI-driven solutions automate candidate screening, data migration, and profile updates, ensuring recruiters have access to enriched, real-time candidate data for better hiring decisions.
- RChilli's solutions reduce time-to-hire, boost productivity, and make recruitment seamless, enabling organizations to build inclusive teams focused on the right skills.
Company Specialties:
- Resume parsing and matching
- Talent acquisition and job matching
- Semantic search and match
- Artificial Intelligence and data-driven hiring decisions
Company Website: http://www.rchilli.com
ASSUMPTION: RChilli's focus on AI and data-driven solutions indicates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement in the marketing automation and CRM management field.
Reporting Structure: This role reports directly to the Head of Marketing or Marketing Director, working closely with cross-functional teams, including sales and product.
Work Arrangement: On-site (preferred) with potential for hybrid work arrangements after onboarding, with flexible working hours.
Growth Opportunities:
- Advancement in marketing automation and CRM management
- Potential to lead and mentor junior team members in the future
- Opportunities to work on cutting-edge AI-powered solutions and drive innovation in the recruitment industry
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing automation and CRM management.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid work arrangement potentially available after onboarding.
Office Location(s): Mohali, Punjab, India (with additional offices in San Ramon, CA, USA)
Geographic Context:
- Mohali is a bustling city in the Punjab region of India, with a growing tech industry and a diverse cultural scene.
- The office is located in Phase 7, Industrial Area, with easy access to public transportation and nearby amenities.
- The city offers a mix of urban and suburban living, with plenty of opportunities for outdoor activities and socializing.
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work opportunities available after onboarding.
ASSUMPTION: The on-site work arrangement may evolve to a hybrid or fully remote model in the future, depending on the company's policies and the candidate's performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager or relevant team members
Key Assessment Areas:
- HubSpot proficiency and marketing automation skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant HubSpot experience and certifications in your resume and cover letter.
- Demonstrate your understanding of marketing automation best practices and data-driven decision-making in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.
ATS Keywords: HubSpot, Marketing Automation, Lead Nurturing, Lifecycle Automation, Segmentation, Campaign Tracking, Reporting, Data Integrity, CRM Management, Lead Scoring, B2B SaaS, Event Coordination, UTM Tracking, GDPR Compliance, Analytical Skills, Workflow Management
ASSUMPTION: RChilli uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- HubSpot Marketing Hub
- HubSpot CRM (bonus)
- Leadfeeder
- Reply.io
- Google/LinkedIn Ads
- Zoom
- Zapier
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in marketing automation?
- Can you provide an example of a time when you optimized a campaign workflow to improve lead generation or customer engagement?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with RChilli's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple workflows and campaigns simultaneously
- Keeping up with the latest HubSpot updates and features
- Ensuring data integrity and compliance with GDPR, CAN-SPAM, and other relevant regulations
- Balancing the demands of marketing automation with other marketing responsibilities
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to overcome them during the interview process.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Operations role in other organizations, but with a specific focus on HubSpot and B2B SaaS.
- In comparison to other marketing roles, this position requires a strong technical skill set and a deep understanding of marketing automation best practices.
- Career progression in this role could lead to opportunities in marketing leadership, marketing technology management, or related fields.
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, required skills, and qualifications to better understand the market and tailor their application materials accordingly.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and engagement
- Optimizing campaign workflows to improve conversion rates and reduce lead leakage
- Integrating HubSpot with other marketing and sales tools to streamline processes and improve data accuracy
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements in marketing automation and CRM management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to data-driven decision-making, and how does this role contribute to that process?
- How does the company measure the success of its marketing automation efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant HubSpot experience and marketing automation skills.
- Prepare for the interview by researching RChilli's company culture, values, and marketing strategies, as well as brushing up on your HubSpot knowledge and marketing automation best practices.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
