📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Zelis
🔹 Location: Morristown, New Jersey, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing automation strategies aligned with business objectives and target personas.
- Managing marketing operations initiatives in HubSpot and Salesforce, including lead scoring, segmentation, and data cleansing.
- Driving client engagement communications and integrating marketing automation into broader client/marketing initiatives.
- Monitoring, tracking, and analyzing campaign performance to measure success and ROI.
- Collaborating cross-functionally to optimize workflows and enhance the customer journey.
ASSUMPTION: This role requires a strategic mindset, with the ability to balance high-level planning and day-to-day execution. Strong communication and collaboration skills are essential for success in this position.
📋 Key Responsibilities
✅ Define and run the marketing automation strategy, developing comprehensive strategies aligned with business objectives and target personas for each segment served.
✅ Lead marketing operations initiatives in HubSpot and Salesforce, managing the lifecycle strategy, lead scoring evaluation, lead nurturing, segmentation, and data cleansing.
✅ Drive the strategic development of client engagement communications across the organization, collaborating with cross-functional teams to integrate marketing automation into broader client/marketing initiatives, developing processes and reporting cadence.
✅ Monitor, track, and analyze the performance and effectiveness of marketing automation campaigns, implementing and optimizing workflows to nurture leads, drive engagement, and enhance the customer journey.
✅ Develop actionable reports and analyze data to measure the success and ROI of marketing automation efforts.
✅ Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
✅ Troubleshoot technical issues with campaigns or marketing automation platforms and propose solutions.
✅ Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, CRM systems, and HTML email optimization. Experience in a B2B marketing environment is preferred.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, digital communications, or a related field
Experience: 8+ years of experience working with marketing automation and engagement platforms (HubSpot, Salesforce Marketing Cloud, Marketo, etc.) required. 3+ years of technical HubSpot and Salesforce experience including integration management, complex operational programs, and segment configuration.
Required Skills:
- Proven expertise in marketing automation and engagement platforms
- Strong understanding of the SaaS business model and B2B marketing funnel
- Experience setting up and configuring marketing automation platforms and integrations between CRM systems and other platforms
- Ability to build, test, and optimize HTML emails with dynamic coding
- Excellent communication and collaboration skills
Preferred Skills:
- Experience managing a global team
- Familiarity with the healthcare industry
ASSUMPTION: Candidates with a proven track record in marketing automation and a strong understanding of the SaaS business model and B2B marketing funnel are ideal for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Automation Manager with 10+ years of experience in the SaaS industry)
Benefits:
- Medical
- Dental
- 401k
- Fertility and Family Building
- Education Assistance
- Pet Insurance
- Menopause and Midlife Care
Working Hours: Full-time, hybrid role with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Manager with 10+ years of experience in the SaaS industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services, specifically focused on healthcare payments and access
Company Size: 1,001-5,000 employees, with a hybrid and remote-friendly culture
Founded: 2006, with headquarters in Boston, MA
Company Description:
- Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers.
- The platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs, and self-insured employers, as well as millions of healthcare providers and consumers.
- Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts.
Company Specialties:
- Healthcare payments
- Payment integrity
- Payment accuracy
- Healthcare bill review
- Electronic payments
- Network optimization
- Provider network modeling
- Healthcare navigation
- Healthcare access
Company Website: https://www.zelis.com
ASSUMPTION: Zelis is a well-established company with a strong focus on innovation and growth in the healthcare industry. Their platform-driven approach allows them to serve a wide range of clients and provide comprehensive solutions.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Senior Director of Marketing or similar position
Reporting Structure: This role is expected to manage a team of marketing automation specialists and may collaborate with other marketing teams and stakeholders
Work Arrangement: Hybrid role, with a mix of on-site and remote work, based on team and project needs
Growth Opportunities:
- Potential advancement to a Director or VP of Marketing role, as the company continues to grow and expand its marketing efforts
- Opportunities to specialize in specific areas of marketing automation, such as data analysis or campaign strategy
- Chance to work on high-impact projects and drive meaningful change in the healthcare industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or specialize in specific areas of marketing automation.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; and Hyderabad, India
Office Location(s): Morristown, New Jersey, United States (Primary location for this role)
Geographic Context:
- Morristown, NJ, is a suburban town located in northern New Jersey, approximately 45 minutes from New York City
- The area offers a mix of urban and rural environments, with easy access to cultural attractions, outdoor recreation, and entertainment options
- Zelis' Morristown office is located in a modern, professional park, providing a convenient and comfortable work environment
Work Schedule: Full-time, hybrid role with flexible work arrangements, including Meeting-Free Wednesdays and Zelis Cares Fridays early dismissal
ASSUMPTION: The hybrid work environment at Zelis offers employees the flexibility to balance their personal and professional lives, while still fostering a collaborative and engaging work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing automation platforms
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Understanding of the SaaS business model and B2B marketing funnel
- Cultural fit and alignment with Zelis' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of marketing automation and the SaaS industry in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Be ready to discuss your experience with marketing automation platforms and CRM systems, as well as your familiarity with HTML email optimization
ATS Keywords: Marketing Automation, HubSpot, Salesforce, Lead Scoring, Segmentation, Data Cleansing, Client Engagement, Campaign Performance Analysis, HTML Email Optimization, Project Management, Communication, Collaboration, SaaS Business Model, B2B Marketing
ASSUMPTION: The interview process at Zelis is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive meaningful results and contribute to the company's growth.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo (potential)
- HTML and CSS
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM systems, and HTML email optimization. Familiarity with additional tools and technologies may be beneficial but is not always required.
👔 Cultural Fit Considerations
Company Values:
- Drive Innovation
- Embrace a Growth Mindset
- Put People First
- Act With Agility
- Champion Collaboration
- Build Trust
Work Style:
- Zelis fosters a hybrid and remote-friendly culture, with a focus on work-life balance and employee well-being
- The company offers flexible PTO, Meeting-Free Wednesdays, and Zelis Cares Fridays early dismissal
- Zelis respects diverse opinions and encourages open communication and collaboration
- The work environment is inclusive, with a strong commitment to diversity, equity, and inclusion initiatives
Self-Assessment Questions:
- How do you align with Zelis' IMPACT value behaviors, and how have you demonstrated these values in your previous roles?
- How do you approach work-life balance, and how do you ensure you maintain a healthy work-life balance in a hybrid work environment?
- How do you contribute to a positive and inclusive work culture, and how have you supported diversity, equity, and inclusion initiatives in your previous roles?
ASSUMPTION: Zelis places a strong emphasis on cultural fit and values alignment, with a focus on finding candidates who can contribute to the company's positive and inclusive work culture.
⚠️ Potential Challenges
- Managing a team with members located in various time zones and working remotely
- Balancing strategic planning and day-to-day execution in a fast-paced environment
- Keeping up with the latest marketing automation trends and best practices
- Navigating the complexities of the healthcare industry and its regulations
- Ensuring data privacy and security in marketing automation campaigns
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a deep understanding of marketing automation platforms and the healthcare industry.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Manager or Marketing Technology Manager position in other companies, with a focus on driving marketing automation strategy and execution
- However, Zelis' focus on the healthcare industry and its unique challenges sets this role apart from similar positions in other industries
- Career paths for this role may include advancement to a Director or VP of Marketing, or specialization in specific areas of marketing automation
ASSUMPTION: While this role shares similarities with other marketing automation manager positions, its unique focus on the healthcare industry and Zelis' company culture make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a comprehensive marketing automation strategy for a new product launch in the healthcare industry
- Optimizing lead scoring and segmentation models to improve campaign performance and ROI
- Collaborating with cross-functional teams to integrate marketing automation into a broader client engagement initiative
- Analyzing campaign performance data to identify trends and opportunities for improvement
- Managing a team to execute a large-scale marketing automation project, ensuring deadlines and quality standards are met
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Automation Manager role at Zelis, with a focus on driving results and enhancing the customer journey.
❓ Key Questions to Ask During Interview
- How does Zelis support the professional development and growth of its marketing automation team members?
- What are the biggest challenges facing the marketing automation team in the next 12-24 months, and how can this role help address them?
- How does Zelis measure the success and ROI of its marketing automation campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the team structure for the marketing automation department, and how does this role fit into the broader marketing organization?
- How does Zelis approach collaboration and communication between marketing automation and other marketing teams, as well as with other departments within the company?
ASSUMPTION: Asking these questions can help you better understand the role's responsibilities, the team's dynamics, and the company's priorities, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your marketing automation expertise and strategic mindset
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Be ready to discuss your experience with marketing automation platforms and CRM systems, as well as your familiarity with HTML email optimization
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
