Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Nine

🔹 Location: New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: Marketing Automation

🔹 Date Posted: March 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Implementation of subscriber engagement, retention, and growth campaigns
• Execution of targeted campaigns using customer data platforms
• Management of the Customer Relationship Management (CRM) system
• Collaboration with the Marketing Automation Lead

ASSUMPTION: The role primarily focuses on executing and optimizing marketing campaigns, which implies a need for deep understanding of marketing technologies and strategies.

📋 Key Responsibilities

✅ Build automated marketing campaigns using Automation Studio and Journey Builder.

✅ Define audience segmentation criteria and build data extensions using SQL.

✅ Support A/B testing and optimize campaign results.

✅ Create dynamic and personalized email content using AMPscript.

✅ Monitor the platform and support data cleanup activities.

✅ Troubleshoot platform and data issues.

ASSUMPTION: Responsibilities assume a familiarity with both technical platforms and strategic marketing techniques.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Information Technology, or a related field might be beneficial.

Experience: Proven experience in Salesforce Marketing Cloud (SFMC) or similar platforms.

Required Skills:

• Proficient in Salesforce Marketing Cloud
• Strong SQL skills and experience with RDBMS
• Proficiency in AMPScript and SSJS

Preferred Skills:

• Experience with a Customer Data Platform (CDP)
• Familiarity with git or version control systems

ASSUMPTION: The job requires a blend of technical and communication skills to efficiently manage and execute marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive given the company size and industry.

Benefits:

• Diversity and inclusion commitment
• Supportive work environment
• Opportunities for career advancement

Working Hours: 40 hours per week

ASSUMPTION: Compensation likely includes standard industry benefits and may offer performance-related bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 1,001-5,000 employees - a large company offering diverse opportunities.

Founded: Not Specified

Company Description:

• Leading Australian media company with a strong digital footprint
• Operates across multiple channels including TV, radio, and digital
• Emphasizes cultural influence through content creation

Company Specialties:

• News and information services
• Entertainment and lifestyle content
• Sport broadcasting and analysis

Company Website: http://www.nineforbrands.com.au

ASSUMPTION: Nine's comprehensive media reach implies significant resources and growth opportunities within the company.

📊 Role Analysis

Career Level: Intermediate to Advanced, requiring specialized skills in marketing technologies

Reporting Structure: Reports to the Marketing Automation Lead

Work Arrangement: On-site presence required

Growth Opportunities:

• Skill development in advanced marketing technologies
• Career progression within a large media organization
• Networking with industry leaders

ASSUMPTION: The role offers substantial professional growth due to its alignment with cutting-edge marketing technologies.

🌍 Location & Work Environment

Office Type: Modern corporate office setting

Office Location(s): Multiple locations across Australia, with the main office in North Sydney

Geographic Context:

• Located in a dynamic and culturally rich region
• Proximity to various media and technology hubs
• Access to diverse entertainment and lifestyle amenities

Work Schedule: Standard Australian work hours with potential for flexibility

ASSUMPTION: Given the company's media focus, a high-energy and collaborative work environment is expected.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Technical interview focusing on key skills
• Interviews with team leaders

Key Assessment Areas:

• Technical proficiency with Salesforce and SQL
• Problem-solving abilities within marketing contexts
• Communication skills and teamwork

Application Tips:

• Highlight experience with Salesforce Marketing Cloud
• Emphasize analytical skills in data management
• Demonstrate understanding of media and marketing trends

ATS Keywords: Salesforce, SQL, AMPScript, Marketing Automation, Data Management

ASSUMPTION: A structured interview process focusing on technical and strategic marketing skills is used to assess candidate fit.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• SQL for database management
• AMPScript for email customization

ASSUMPTION: Familiarity with these technologies is crucial for role success, suggesting candidates should have practical experience as opposed to theoretical knowledge only.

👔 Cultural Fit Considerations

Company Values:

• Walking the talk with actionable commitments
• Exploring every possibility and turning over stones
• Maintaining human-centric approaches

Work Style:

• Collaborative team environment
• Results-driven with attention to detail
• Innovative problem-solving approach

Self-Assessment Questions:

• Am I comfortable working in a fast-paced media environment?
• Can I effectively translate technical knowledge to strategic insights?
• How do I handle dynamic changes and prioritize tasks?

ASSUMPTION: The described values and work culture imply that adaptability and strong communication skills are crucial for success.

⚠️ Potential Challenges

• Rapid shifts in media and consumer trends
• Balancing technical complexities with creative marketing needs
• High expectation for both accuracy and creativity
• Managing multiple projects concurrently

ASSUMPTION: Candidates should be prepared for a dynamic workload that requires both strategic foresight and technical agility.

📈 Similar Roles Comparison

• Emphasis on software proficiency unusual for general marketing roles
• Increased data-focused responsibilities compared to standard marketing positions
• Integration of IT skills with marketing strategy

ASSUMPTION: This role potentially offers more technical and strategic integration than traditional marketing roles, appealing to tech-savvy marketers.

📝 Sample Projects

• Designing an automated subscriber engagement campaign
• Developing SQL queries for audience segmentation and analysis
• Collaborating on cross-platform marketing initiatives

ASSUMPTION: Projects likely include high levels of interdepartmental collaboration, demanding both technical and interpersonal proficiency.

❓ Key Questions to Ask During Interview

• What are the current challenges faced by the audience growth operations team?
• How does Nine support professional development in this role?
• What has been the most successful automated campaign initiative thus far?
• How do cross-functional teams collaborate to meet marketing objectives?
• What is the company's vision for the future of marketing automation at Nine?

ASSUMPTION: These questions are designed to assess the strategic direction of the role and the company's commitment to employee growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Nine's official careers portal or LinkedIn page.
• Prepare a resume highlighting relevant skills and experiences with Salesforce.
• Write a cover letter explaining your interest in the role and company.
• Gather references who can speak to your technical and professional skills.
• Follow up on your application status after two weeks if you haven’t heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.