📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Actian Corporation
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing the marketing automation platform for global campaigns.
- Designing and implementing marketing automation solutions to support various marketing initiatives.
- Ensuring data hygiene, segmentation, and list management for accurate targeting and personalization.
- Collaborating with cross-functional teams to integrate marketing automation with other technologies.
- Analyzing campaign performance and providing insights to optimize marketing strategies.
ASSUMPTION: This role requires a balance of technical skills and marketing expertise to effectively manage the marketing automation platform and support global campaigns.
📋 Key Responsibilities
✅ Serve as the primary platform administrator, responsible for the overall health, optimization, and scalability of our instance.
✅ Design and implement marketing automation solutions to support various marketing initiatives, including ABX, lead generation, nurturing, scoring, email marketing, event management, and campaign execution.
✅ Architect and manage campaigns and programs to support global marketing initiatives, ensuring proper segmentation, targeting, and execution across diverse regions and languages.
✅ Develop and implement strategies for managing localized content and language preferences, ensuring consistent and effective communication across different markets.
✅ Oversee data hygiene, segmentation, and list management to ensure accurate targeting and personalization of marketing communications.
✅ Manage integrations with other marketing and sales technologies, including CRM (e.g., Salesforce), ABX (e.g. DemandBase), web, and other relevant platforms.
✅ Develop and maintain reports and dashboards to track key marketing metrics, analyze campaign performance, and provide insights to optimize marketing strategies.
✅ Stay up to date with best practices and ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.
✅ Maintain existing documentation and create new documentation as needed.
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and continuous optimization to maximize marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Business, Information Systems, or a related field.
Experience: 3-5 years of hands-on experience architecting and managing automation solutions for a global company.
Required Skills:
- Proven experience in managing localized content and language preferences.
- Strong understanding of marketing automation principles, best practices, and industry trends.
- Strong understanding of various e-mail compliance regulations.
- Experience with CRM integration, specifically Salesforce.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and as part of a global team.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Proficiency in HTML and email marketing best practices.
Preferred Skills:
- Experience with other marketing technologies including Demandbase or other ABX platforms, email creation platform (Stensul), email success platforms, webinar and/or event management platforms, and gifting platforms.
ASSUMPTION: Candidates with a strong background in marketing automation and experience working in a global environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on experience level and industry standards for marketing automation managers)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing automation managers with 3-5 years of experience. Actual compensation may vary based on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Actian operates in the software development industry, focusing on data management, integration, and analytics solutions.
Company Size: Actian is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Actian was founded in 1980 and has since grown to become a trusted provider of data management solutions.
Company Description:
- Actian helps companies unlock the full potential of their data and modernize their applications.
- The company delivers AI- and ML-powered solutions that unify data, surface real-time insights, and drive innovation.
- Actian's scalable, secure platform enables businesses to integrate, govern, and analyze data across on-premises, cloud, and hybrid environments.
Company Specialties:
- Data Management
- Data Integration
- Data Analytics
- Edge-to-Cloud Analytics
- Data Warehouse
- Cloud Data Warehouse
- Hybrid Cloud Data Warehouse
- Data Warehouse Modernization
- Edge Data Management
Company Website: actian.com
ASSUMPTION: Actian's focus on data management and analytics makes it an attractive choice for professionals interested in these fields.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level professionals with 3-5 years of experience in marketing automation.
Reporting Structure: The Marketing Automation Manager will report directly to the Senior Marketing Manager and collaborate with various cross-functional teams, including marketing, sales, and IT.
Work Arrangement: This role is remote-friendly, offering flexible work arrangements to accommodate different schedules and preferences.
Growth Opportunities:
- Expanding skills in marketing automation and related technologies.
- Gaining experience working in a global environment and collaborating with diverse teams.
- Potential career progression into senior marketing roles or specialized marketing automation positions.
ASSUMPTION: This role provides opportunities for professional growth and development within the marketing automation and data management fields.
🌍 Location & Work Environment
Office Type: Actian offers a remote-friendly work environment, with the option to work from home or in one of their global offices.
Office Location(s): Actian has offices in Santa Clara, CA; Round Rock, TX; Greenville, SC; Hamburg, Germany; Ilmenau, Germany; London, UK; and Paris, France.
Geographic Context:
- Actian's global presence allows for collaboration with diverse teams and exposure to different markets.
- The company's headquarters in Santa Clara, CA, places it in the heart of Silicon Valley, offering access to a vibrant tech ecosystem.
- Actian's remote-friendly policy enables employees to work from various locations, providing flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible scheduling options to accommodate different time zones and work preferences.
ASSUMPTION: Actian's global presence and remote-friendly policy make it an attractive option for professionals seeking international collaboration and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the senior marketing manager and other team members
- Background check and offer
Key Assessment Areas:
- Technical skills in marketing automation and related technologies
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Actian's values
Application Tips:
- Highlight relevant marketing automation experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and Actian's mission.
- Prepare for the technical assessment by brushing up on your marketing automation skills and reviewing Actian's platform.
ATS Keywords: Marketing Automation, Email Marketing, Data Management, Segmentation, CRM Integration, Performance Analysis, Project Management, HTML, Problem Solving, Communication, Localization, Compliance, Campaign Execution, Lead Generation, Dynamic Content, Analytics
ASSUMPTION: Actian's application process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Marketing Automation Platform (e.g., Marketo, Pardot, HubSpot)
- CRM (e.g., Salesforce)
- ABX Platform (e.g., Demandbase)
- Email Creation Platform (e.g., Stensul)
- Email Success Platforms (e.g., Litmus, Mailgun)
- Webinar and/or Event Management Platforms (e.g., GoToWebinar, Zoom)
- Gifting Platforms (e.g., Sendoso, Alyce)
- HTML and CSS
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Actian's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Trusted
- Flexible
- Easy-to-Use
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a global environment
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, global work environment?
- Are you comfortable managing localized content and language preferences?
- Do you have a strong attention to detail and a commitment to data quality?
ASSUMPTION: Actian values candidates who are adaptable, collaborative, and committed to delivering high-quality results in a global environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a global environment
- Keeping up with the latest marketing automation trends and best practices
- Ensuring data compliance with various regional regulations
- Collaborating effectively with remote teams across different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on marketing automation and data management.
- Actian's global presence offers unique opportunities for international collaboration and exposure to diverse markets.
- Career progression in marketing automation may lead to specialized roles or senior marketing positions within the company.
ASSUMPTION: This role offers a unique blend of technical and marketing expertise, making it an attractive choice for professionals interested in marketing automation and data management.
📝 Sample Projects
- Designing and implementing a global email marketing campaign using dynamic content and language preferences.
- Optimizing the marketing automation platform for improved performance and scalability.
- Managing data segmentation and list hygiene for targeted marketing communications.
ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of the Marketing Automation Manager role at Actian.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Actian support the professional development of its marketing automation team members?
- What are the most challenging aspects of managing marketing automation in a global environment, and how does Actian address these challenges?
- How does Actian measure the success of its marketing automation efforts, and how can this role contribute to improving those metrics?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, interests, and career goals, as well as Actian's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing automation experience and relevant skills.
- Write a cover letter demonstrating your understanding of the role and Actian's mission.
- Prepare for the technical assessment by reviewing Actian's platform and brushing up on your marketing automation skills.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
