Marketing Automation Manager (B2C) (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Automation Manager (B2C) (m/w/d)

🔹 Company: Swiss Alpinopharma GmbH / Enmedify.com

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Designing and managing automated, data-driven patient communication processes
• Optimizing the entire funnel from lead activation to active therapy
• Collaborating with cross-functional teams to ensure legal and user-friendly CRM processes
• Utilizing tools such as HubSpot, WhatsApp, Make, and Zapier for automation and process optimization

ASSUMPTION: This role requires a strong background in digital B2C marketing, with a focus on CRM and lifecycle management. Experience with HubSpot and WhatsApp API tools is essential for success in this position.

📋 Key Responsibilities

✅ Lead Activation & Funnel Design: Develop automated onboarding journeys for leads from various sources, with the goal of converting them into patients

✅ CRM Automation with HubSpot: Set up workflows, scoring models, triggers, and lifecycle stages independently, without relying on IT

✅ WhatsApp Campaign Management: Implement personalized communication via API for tasks such as appointment confirmations, no-shows, and re-activations

✅ Retention & Re-activation: Identify drop-off points in the funnel and create automated journeys to re-engage patients

✅ Data-driven Optimization: Analyze key metrics such as open rates, click paths, and conversion points to continuously improve campaigns and reduce costs

✅ Tool Usage & Process Optimization: Leverage tools like HubSpot, Make, Zapier, and WhatsApp business platforms to streamline processes and enable scalability

✅ Close Collaboration with Patient Support, Product, and Legal Teams: Ensure legal compliance and user-friendliness in CRM processes through close coordination with relevant teams

ASSUMPTION: This role requires a high degree of independence and self-motivation, as well as strong communication and collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in CRM/Lifecycle Marketing, ideally in a digital B2C/D2C environment (e.g., Health, E-Commerce, Mobility)

Required Skills:

• Proven expertise in HubSpot (Workflows, Trigger, Lead Scoring, Dashboards, etc.)
• Experience with WhatsApp API tools such as 360Dialog, Twilio, or comparable platforms
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in German and good English skills

Preferred Skills:

• Experience with marketing automation tools other than HubSpot
• Knowledge of the German healthcare market

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in CRM and lifecycle management are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (AI estimate based on experience level and market rates for similar roles in Germany)

Benefits:

• 100% Remote work with maximum self-responsibility
• Direct impact on growth, funnel, and patient communication
• Short decision-making paths, allowing for quick testing, learning, and scaling
• Engaged team with a clear purpose and high implementation enthusiasm
• Modern tool landscape and flat hierarchies, providing ample room for ideas

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices, focusing on cannabis-based therapies and digital health solutions

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2021, with a short history focused on innovation and expansion in the digital health space

Company Description:

• Enmedify Health is the first integrated center for cannabis medicine in Switzerland, combining digital patient care with medical expertise
• The company aims to make specialized therapies accessible and trustworthy through personalized, evidence-based, and compliant solutions
• Enmedify Health operates as a public company with a strong focus on digital health innovation, health tech, and integrated care

Company Specialties:

• Cannabis medicine
• Telemedicine
• Digital health services
• Chronic pain therapies
• Personalized medicine
• Therapy optimization
• Evidence-based medicine
• Digital health innovation
• Health tech
• Integrated care
• Digital patient intake

Company Website: https://www.enmedify.ch/

ASSUMPTION: Enmedify Health is a growing company in the digital health space, with a strong focus on innovation and patient-centered care. Candidates should be comfortable working in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: This role reports directly to the management team, with close collaboration with cross-functional teams such as patient support, product, and legal

Work Arrangement: 100% remote work, with maximum self-responsibility and flexible scheduling

Growth Opportunities:

• As the company grows, there may be opportunities for career advancement within the marketing department or other areas of the business
• This role offers the chance to gain valuable experience in digital marketing, CRM, and lifecycle management, which can be beneficial for future career progression
• The company's focus on innovation and growth provides opportunities for professional development and skill-building

ASSUMPTION: Candidates should be proactive, self-motivated, and comfortable working independently in a remote environment. Strong communication and collaboration skills are essential for success in this role.

🌍 Location & Work Environment

Office Type: 100% remote, with no physical office location required

Office Location(s): Not applicable, as this is a remote position

Geographic Context:

• Germany has a well-established healthcare market with a strong focus on digital innovation and patient-centered care
• The German healthcare market is the largest in Europe, offering significant opportunities for growth and impact
• Germany's strong economy and robust healthcare sector provide a stable environment for professional development and career growth

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace with reliable internet access. Strong time management and self-motivation skills are essential for success in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the management team

Key Assessment Areas:

• Technical skills in HubSpot, WhatsApp API tools, and data analysis
• Problem-solving abilities and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience with CRM, lifecycle marketing, and marketing automation
• Demonstrate your understanding of the German healthcare market and Enmedify Health's mission and values

ATS Keywords: Marketing Automation, CRM Marketing, HubSpot, WhatsApp API, Data Analysis, Customer Journeys, Process Optimization, Lead Activation, Funnel Design, Retention Strategies, KPI Orientation, Hands-On Mentality, German Language, English Language

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. Candidates should be prepared to adapt their approach based on the specific requirements of the interview process.

🛠️ Tools & Technologies

• HubSpot
• WhatsApp Business Platforms (e.g., 360Dialog, Twilio)
• Make
• Zapier

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Innovation and continuous improvement
• Collaboration and teamwork
• Evidence-based decision-making
• Compliance and ethical standards

Work Style:

• Self-motivated and proactive
• Data-driven and analytical
• Collaborative and communicative
• Adaptable and flexible
• Results-oriented and focused on impact

Self-Assessment Questions:

• Do you have a proven track record of success in CRM and lifecycle marketing, with a strong focus on data-driven decision-making?
• Are you comfortable working remotely and independently, with a high degree of self-motivation and time management skills?
• Do you thrive in a dynamic, fast-paced environment and enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates should carefully consider their alignment with Enmedify Health's values and work style preferences before applying to ensure a good cultural fit.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• The dynamic and fast-paced nature of the company may present challenges in terms of prioritization and adaptability
• Candidates may face competition from other experienced marketing professionals in the digital health space
• The German healthcare market may present unique regulatory and compliance challenges

ASSUMPTION: Candidates should be prepared to address these potential challenges proactively and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on cannabis-based therapies and digital health solutions within the German healthcare market
• Compared to similar roles in other industries, this position offers a unique opportunity to work at the intersection of digital marketing, healthcare, and innovation
• Career progression in this role may involve moving into a more senior marketing position or exploring opportunities in other areas of the business, such as product management or business development

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and implementing an automated onboarding journey for new patients, resulting in a 20% increase in activation rates
• Optimizing a WhatsApp campaign for appointment confirmations, leading to a 15% reduction in no-shows
• Analyzing funnel data to identify drop-off points and implementing retention strategies, which improved patient re-engagement by 15%

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Automation Manager (B2C) may be responsible for, rather than representing specific past achievements.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the patient funnel and where you see the most significant opportunities for improvement?
• How does the marketing team collaborate with other departments, such as patient support, product, and legal, to ensure a seamless patient experience?
• What are the most important cultural aspects of working at Enmedify Health, and how do they contribute to the company's success?
• How does Enmedify Health approach professional development and growth opportunities for marketing team members?
• What are the most significant challenges facing the German healthcare market, and how does Enmedify Health plan to address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the industry, allowing them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/swissalpinopharma/14514432-marketing-automation-manager-b2c-m-w-d
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for a phone or video screening with the hiring manager, focusing on your technical skills and cultural fit
• Complete a technical assessment or case study presentation, demonstrating your problem-solving abilities and strategic thinking
• Participate in a final interview with the management team, discussing your career goals and alignment with Enmedify Health's mission and values
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.