Marketing Automation Manager (B2C) (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Automation Manager (B2C) (m/w/d)

🔹 Company: Swiss Alpinopharma GmbH / Enmedify.com

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Designing and managing automated, data-driven communication processes for B2C patients
• Optimizing the entire funnel from lead activation to active therapy
• Collaborating with cross-functional teams to ensure legal and user-friendly CRM processes
• Working with tools such as HubSpot, WhatsApp, Make, and Zapier to automate and scale processes

ASSUMPTION: This role requires a strong background in CRM/Lifecycle marketing, with a focus on data-driven decision making and process optimization.

📋 Key Responsibilities

✅ Lead Activation & Funnel Design: Develop automated onboarding journeys for leads from various sources, with the goal of efficiently converting them into patients

✅ CRM Automation with HubSpot: Set up workflows, scoring models, triggers, and lifecycle stages to manage patient data efficiently and independently of IT

✅ WhatsApp Campaign Management: Implement personalized communication via API (e.g., 360Dialog, Twilio) for appointment confirmations, no-shows, and re-activations

✅ Retention & Re-activation: Identify drop-off points in the funnel and create automated journeys to re-engage patients

✅ Data-driven Optimization: Analyze open rates, click paths, and conversion points to continuously improve campaign performance (e.g., lower CPA, higher completion rates)

✅ Tool Utilization & Process Optimization: Leverage tools like HubSpot, Make, Zapier, or WhatsApp business platforms to streamline and scale processes

✅ Cross-functional Collaboration: Work closely with patient support, product, and legal teams to ensure legally compliant and user-friendly CRM processes

ASSUMPTION: This role requires a hands-on approach, with a focus on continuous learning, testing, and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of experience in CRM/Lifecycle marketing, ideally in a digital B2C/D2C environment (e.g., Health, E-Commerce, Mobility)

Required Skills:

• Proven expertise in HubSpot (workflows, triggers, lead scoring, dashboards, etc.)
• Experience with WhatsApp API tools such as 360Dialog, Twilio, or comparable platforms
• Strong KPI orientation, understanding of customer journeys, and automation processes
• Fluency in German and good English skills

Preferred Skills:

• Experience with Make or Zapier for process automation
• Knowledge of the German healthcare market and regulations

ASSUMPTION: Candidates with experience in healthtech, e-commerce, or mobility industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (AI-estimated, based on experience level and market rates for similar roles in Germany)

Benefits:

• 100% Remote Work
• Direct Impact on Growth, Funnel, and Patient Communication
• Short Decision-Making Paths
• Engaged Team with Clear Purpose and High Umsetzungsfreude
• Modern Tool Landscape and Flat Hierarchies

Working Hours: Full-time (40 hours/week), with flexible scheduling and a focus on results and impact

ASSUMPTION: The salary range is estimated based on market data and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech, focusing on direct patient supply of cannabis-based medicines in Germany

Company Size: Scale-up (growing rapidly but still agile and flexible)

Founded: 2022 (as part of MediCrops AG)

Company Description:

• Swiss Alpinopharma is an innovative HealthTech scale-up focused on direct patient supply of cannabis-based medicines in Germany
• The company is part of MediCrops AG and is at the beginning of an exciting growth phase
• Swiss Alpinopharma aims to shape the future of cannabis therapy pragmatically, scalably, and patient-oriented

Company Specialties:

• Direct patient supply of cannabis-based medicines
• Healthtech and digital health solutions
• Patient-centered therapy and communication

Company Website: swissalpinopharma.com

ASSUMPTION: Swiss Alpinopharma is focused on growth and innovation in the digital health space, with a strong emphasis on patient-centric care.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including patient support, product, and legal

Work Arrangement: 100% remote, with a high degree of autonomy and flexibility

Growth Opportunities:

• Expanding the role's scope as the company grows and enters new markets
• Developing expertise in healthtech and cannabis-based medicines
• Potential career progression into leadership or management positions

ASSUMPTION: This role offers significant growth potential, as the company is expanding and entering new markets.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (100% remote)

Geographic Context:

• Germany has a well-established healthcare system and is at the forefront of digital health innovation
• The German cannabis market is growing, with increasing demand for cannabis-based medicines
• Germany offers a high quality of life, with strong social welfare systems and a well-educated workforce

Work Schedule: Flexible, with a focus on results and impact rather than hours worked

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with a strong emphasis on results and impact.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Technical interview to evaluate HubSpot and WhatsApp API skills
• Final interview with the Head of Marketing to discuss the role's fit within the company's growth plans

Key Assessment Areas:

• HubSpot and WhatsApp API skills
• Data-driven mindset and KPI orientation
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in CRM/Lifecycle marketing and data-driven decision making
• Include examples of successful campaign optimization and process improvement
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission

ATS Keywords: Marketing Automation, CRM Marketing, HubSpot, WhatsApp API, Data Analysis, Customer Journeys, Process Optimization, Lead Activation, Funnel Design, Retention Strategies, KPI Orientation, Hands-on Mentality, German Language, English Language

ASSUMPTION: The application process is designed to assess the candidate's technical skills, data-driven mindset, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot (CRM, Marketing Automation, Sales)
• WhatsApp Business API (360Dialog, Twilio)
• Make or Zapier (Process Automation)

ASSUMPTION: The tools and technologies listed are essential for this role and may evolve as the company grows and enters new markets.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Innovation and continuous learning
• Collaboration and cross-functional teamwork

Work Style:

• Highly autonomous and results-driven
• Focused on continuous learning, testing, and optimization
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of success in CRM/Lifecycle marketing, with a focus on data-driven decision making?
• Are you comfortable working in a remote, highly autonomous environment?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Candidates who align with Swiss Alpinopharma's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Rapidly evolving market and regulatory landscape for cannabis-based medicines in Germany
• Managing patient data and ensuring compliance with legal and data protection requirements
• Scaling processes and tools to support the company's growth and expansion into new markets
• Balancing autonomy and collaboration in a remote work environment

ASSUMPTION: These challenges are inherent to the role and the company's growth phase, and successful candidates will be able to navigate and overcome them.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven decision making and process optimization
• This role is unique in its focus on the cannabis-based medicines market in Germany
• Career progression opportunities may differ from more established industries, as the company grows and enters new markets

ASSUMPTION: Candidates should be aware of the unique aspects of this role and the company's growth phase when considering their application.

📝 Sample Projects

• Developing and optimizing automated onboarding journeys for leads from various sources
• Implementing personalized communication via WhatsApp API for appointment confirmations, no-shows, and re-activations
• Analyzing campaign performance data to identify optimization opportunities and improve key metrics (e.g., CPA, completion rates)

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and challenges faced in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's growth plans and expansion into new markets?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to data protection and compliance in the cannabis-based medicines market?
• How does the company foster a collaborative and inclusive work environment in a remote setting?

ASSUMPTION: These questions are designed to assess the role's fit within the company's growth plans and the candidate's alignment with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience in CRM/Lifecycle marketing and data-driven decision making
• Prepare examples of successful campaign optimization and process improvement
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.