Marketing Automation Manager

📌 Core Information

🔹 Job Title: Marketing Automation Manager

🔹 Company: Schiller International University

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Education Administration Programs

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing automation strategies to drive student enrollment and engagement.
• Managing and optimizing CRM systems to support marketing campaigns and lead management processes.
• Creating and maintaining automated workflows to support lead generation, lead nurturing, and customer lifecycle management.
• Collaborating with cross-functional teams to ensure alignment and integration of marketing efforts.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.

📋 Key Responsibilities

✅ Developing and implementing marketing automation strategies to support enrollment and engagement goals.

✅ Managing and optimizing CRM systems (Zoho CRM, Zoho Campaigns, Zoho Forms) to support marketing campaigns and lead management processes.

✅ Creating and maintaining automated workflows to support lead generation, lead nurturing, and customer lifecycle management.

✅ Creating email campaigns and personalized communication strategies to nurture leads and retain students.

✅ Collaborating with cross-functional teams to ensure alignment and integration of marketing efforts.

✅ Analyzing and reporting on the performance of email marketing campaigns, providing insights and recommendations for improvement.

✅ Conducting A/B testing and other optimization experiments to enhance campaign effectiveness.

✅ Ensuring data accuracy and integrity within the CRM system, maintaining up-to-date and segmented databases.

✅ Collaborating in maintaining and updating the university website and online content including forms and online documents.

✅ Monitoring industry trends and best practices in marketing automation and CRM, implementing innovative solutions to stay ahead of the curve.

✅ Providing training and support to team members on marketing automation tools and CRM best practices.

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and a strong understanding of data analysis to drive campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Business or Engineering. Additional qualifications in Data Analytics or Data Science will be highly valued.

Experience: Minimum of 3 years of experience in marketing automation and CRM management. Special consideration will be given to candidates with experience in Zoho CRM, Zoho Campaigns, and Zoho Forms.

Required Skills:

• Strong understanding of SEO and digital marketing strategies.
• Knowledge of HTML/CSS and experience with email marketing best practices.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills, with the ability to manage multiple projects and meet deadlines.
• Strong written and verbal communication skills.
• Detail-oriented with a focus on accuracy and quality.
• Ability to work collaboratively in a team environment and across departments.
• Knowledge of email marketing best practices, lead nurturing, and customer journey mapping.
• Experience with data segmentation and database management.

Preferred Skills:

• Familiarity with content management systems (CMS) and their integration with other software.

ASSUMPTION: Candidates with a proven track record in marketing automation and CRM management, as well as a strong analytical mindset, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is €35,000 - €45,000 per year, based on industry standards for marketing automation managers in Madrid with 2-5 years of experience.

Benefits:

• Health insurance
• Retirement plan
• Professional development opportunities
• Flexible working hours

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Schiller International University is part of the education administration programs industry, focusing on online learning and degree programs for working adults.

Company Size: Schiller International University has 1,001-5,000 employees, providing a medium to large-scale work environment with ample opportunities for collaboration and growth.

Founded: The founding date of Schiller International University is not specified, but it is an established institution with a strong reputation in online education.

Company Description:

• Schiller International University offers online degrees, diplomas, and certificates to working adults, supporting them in pursuing their educational goals and career aspirations.
• The university is committed to providing personalized solutions for online education and fostering a supportive learning environment.
• Schiller International University boasts a faculty of field experts and PhD holders who nurture students' talents and develop new skills through theoretical and practical learning modules.

Company Specialties:

• Online degree programs
• Flexible learning solutions for working adults
• Expert faculty and personalized support

Company Website: schiller.edu

ASSUMPTION: Schiller International University is dedicated to providing high-quality online education and supporting students in achieving their academic and professional goals.

📊 Role Analysis

Career Level: The Marketing Automation Manager role is a mid-level position, requiring a balance of technical expertise and strategic thinking to drive marketing campaign performance and support enrollment goals.

Reporting Structure: This role reports directly to the Director of Marketing and may oversee marketing automation specialists or coordinators.

Work Arrangement: This is an on-site position, requiring regular presence at the university's Madrid office. However, some flexibility may be available for remote work, depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Advancement to senior marketing roles, such as Marketing Director or Vice President of Marketing, as the university continues to grow and expand its online learning programs.
• Potential to specialize in specific marketing automation tools or platforms, becoming an expert in the field and driving innovation within the university's marketing department.
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the university's operations, fostering well-rounded professional development.

ASSUMPTION: The Marketing Automation Manager role offers significant opportunities for growth and development within the university's marketing department and the broader education industry.

🌍 Location & Work Environment

Office Type: The university's Madrid office is a professional, collaborative workspace designed to support the needs of its marketing and admissions teams.

Office Location(s): Calle de Serrano 156, 28002 Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and numerous entertainment options.
• The university's office is located in the Chamberí district, a central and well-connected area with easy access to public transportation.
• Madrid is known for its mild Mediterranean climate, with warm summers and cool winters, providing a comfortable living environment year-round.

Work Schedule: The standard work schedule for this position is Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: The university's Madrid office provides a collaborative and engaging work environment, fostering productivity and innovation among its marketing and admissions teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Director of Marketing
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Technical proficiency in marketing automation tools and CRM systems
• Data analysis and interpretation skills
• Strategic thinking and campaign planning
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing automation and CRM experience in your resume, including specific tools and platforms used.
• Tailor your cover letter to demonstrate your understanding of the role's requirements and your enthusiasm for online education.
• Prepare for the technical interview by brushing up on your marketing automation and data analysis skills, and be ready to discuss specific campaign strategies and optimizations.

ATS Keywords: Marketing Automation, CRM Management, Lead Generation, Email Campaigns, Data Analysis, Project Management, Collaboration, SEO, Digital Marketing, HTML/CSS, Data Segmentation, Customer Journey Mapping

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical proficiency and strategic thinking in marketing automation and CRM management.

🛠️ Tools & Technologies

• Zoho CRM
• Zoho Campaigns
• Zoho Forms
• HTML/CSS
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have a strong working knowledge of the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Student-centered approach
• Continuous improvement
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Data-driven decision making
• Collaborative and inclusive team environment
• Focus on continuous learning and professional development
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• Do you have a strong commitment to student success and a passion for online education?
• Are you comfortable working in a collaborative, team-based environment and contributing to cross-functional projects?
• Do you have a growth mindset and a willingness to learn and adapt to new tools and technologies?

ASSUMPTION: Candidates who align with Schiller International University's values and work style will be most successful in this role and contribute positively to the university's mission and culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management.
• Keeping up with the latest marketing automation trends and best practices, demanding continuous learning and professional development.
• Collaborating with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills.
• Working in a dynamic and sometimes fast-paced environment, necessitating adaptability and flexibility.

ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Compared to marketing automation roles in other industries, this position places a strong emphasis on supporting enrollment and engagement goals within an online education context.
• Marketing automation managers in the education sector may face unique challenges and opportunities related to student recruitment, retention, and lifelong learning.
• Career progression in this role may involve moving into senior marketing positions within the university or exploring opportunities in related fields, such as edtech or digital marketing agencies.

ASSUMPTION: Candidates should consider the unique aspects of marketing automation in the education sector and how their skills and experiences may translate to this specific role and industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing automation strategy to support a new online degree program launch.
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions, using A/B testing and data analysis.
• Collaborating with the admissions team to create personalized communication workflows for prospective students, improving enrollment and retention rates.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a marketing automation manager at Schiller International University may undertake to support the university's enrollment and engagement goals.

❓ Key Questions to Ask During Interview

• Can you describe the university's approach to student recruitment and retention, and how marketing automation supports these efforts?
• How does the marketing department collaborate with other teams, such as admissions and student experience, to ensure alignment and integration of marketing efforts?
• What opportunities are available for professional development and growth within the marketing department and the university as a whole?
• How does the university measure the success of its marketing automation campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the work-life balance like for marketing automation managers at Schiller International University, and how does the university support employees' well-being and personal growth?

ASSUMPTION: These key questions will help candidates better understand the role's requirements, the university's culture, and the opportunities for growth and development in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form.
• Tailor your resume to highlight your relevant marketing automation and CRM experience, including specific tools and platforms used.
• Write a compelling cover letter that demonstrates your understanding of the role's requirements and your enthusiasm for online education.
• Prepare for the technical interview by brushing up on your marketing automation and data analysis skills, and be ready to discuss specific campaign strategies and optimizations.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.