📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: 7shifts
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Saskatoon, Toronto)
🚀 Job Overview
Key aspects of this role include:
- Driving impactful, technology-focused marketing campaigns across the customer lifecycle
- Implementing, developing, and optimizing industry-leading tools such as Marketo, AppCues, Outreach, and Chili Piper
- Serving as the go-to technical expert for Email, Chat, In-App, and Push channels
- Identifying trends and growth opportunities to unlock new opportunities for growth across the Marketing team
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing automation workflows to drive engagement and results.
📋 Key Responsibilities
✅ Build integrated, data-driven marketing automation workflows across channels to drive engagement and results throughout the customer lifecycle
✅ Drive the implementation, adoption, and ongoing evolution of marketing technologies to increase efficiency and support scalable growth
✅ Ensure campaign data quality through proactive data cleansing, QA, and compliance best practices
✅ Develop and analyze campaign performance reports, identifying opportunities for testing and enhancements to optimize future campaigns
✅ Partner closely with RevOps and Data teams to ensure seamless integration of marketing tools within 7shifts’ broader tech ecosystem
✅ Maintain up-to-date documentation to accurately reflect current processes, configurations, and requirements
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, communication, and organizational skills to execute and streamline complex initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on experience managing Marketing Automation platforms (Marketo preferred)
Required Skills:
- Proven experience building and optimizing integrated campaigns that drive results across Email, In-App, Chat, and Push channels
- Strong analytical and problem-solving skills to effectively translate data into actionable insights across the marketing lifecycle
- Excellent project management, communication, and organizational skills
- Experience collaborating cross-functionally with teams like RevOps, Sales, and Product to drive alignment and impact
- Solid understanding of data privacy and compliance standards, with a commitment to running campaigns aligned with CASL, CAN-SPAM, and GDPR
Preferred Skills:
- Marketo certification
- Experience working within a product-led growth (PLG) organization
- Proficiency with Salesforce and data management platforms
- Working knowledge of HTML, CSS, and SQL
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and a strong analytical mindset are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Marketing Automation Manager with 3-5 years of experience)
Benefits:
- Health and Dental
- Lifestyle Spending Accounts
- Parental Leave Program
- Flexible Vacation Policy
- Professional Growth Opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Automation Manager with 3-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, restaurant team management software)
Company Size: 201-500 employees (mid-sized company)
Founded: 2014 (11 years ago)
Company Description:
- 7shifts is a scheduling and payroll platform designed to help restaurant teams thrive
- Offers an easy-to-use app and industry-specific solutions to save time, reduce errors, and keep costs in check for over 55,000 restaurants
- Mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected and engaged teams
Company Specialties:
- Staff Scheduling
- Restaurant Scheduling
- Restaurant Communication
- Scheduling Software
- Labor tools
- Staff Management
Company Website: 7shifts.com
ASSUMPTION: As a mid-sized company, 7shifts offers a more collaborative and agile work environment compared to larger enterprises, with opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Sr. Manager, Marketing Operations
Work Arrangement: Hybrid (Saskatoon, Toronto)
Growth Opportunities:
- Potential for career growth within the Marketing team or broader organization
- Opportunities to learn and grow within an evolving product
- Support for professional development and coaching
ASSUMPTION: This role offers growth opportunities through learning, development, and potential career progression within the Marketing team or broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Saskatoon, Toronto)
Office Location(s): 211 19th St E, 703, Saskatoon, Saskatchewan S7K 0A2, CA and 130 Adelaide St W, 1700, Toronto, Ontario M5H, CA
Geographic Context:
- Saskatoon and Toronto are major cities in Canada with vibrant tech industries
- Both locations offer a mix of urban and suburban living, with access to various amenities and cultural attractions
- 7shifts' remote-friendly culture allows for flexibility in work arrangements
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Alignment with 7shifts' mission and values
Application Tips:
- Highlight relevant marketing automation experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of 7shifts' mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Marketing Automation, Marketo, Email Marketing, In-App Messaging, Chat Marketing, Push Notifications, Data Analysis, Project Management, Collaboration, Data Privacy, Compliance, HTML, CSS, SQL
ASSUMPTION: As a mid-sized tech company, 7shifts' interview process is likely to be more personal and tailored compared to larger enterprises, with a focus on cultural fit and skills assessment.
🛠️ Tools & Technologies
- Marketo
- AppCues
- Outreach
- Chili Piper
- Salesforce
- HTML, CSS, SQL
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants
- Challenge: We’re tackling real problems in a fast-moving, complex industry
- Culture: We’re proud to be recognized among the best workplaces in North America
- Equity: We’re a Series C, VC-backed SaaS company, and we believe everyone should share in the success they help create
- Health and Wellness: We support Shifties in and outside of work, knowing that what people need can change over time
- Flexibility: Our team is intentional around how and where we work, ensuring in-person collaboration and connection when possible
- Support: We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and some 7shifts swag to make it official
Work Style:
- Collaborative and cross-functional, with a focus on driving impact and results
- Agile and adaptable, with a willingness to learn and grow in a fast-paced environment
- Data-driven and analytical, with a strong problem-solving mindset
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you identified a trend or opportunity and drove results through marketing automation?
- How do you approach learning new tools and technologies, and how do you ensure data quality and compliance in your campaigns?
ASSUMPTION: 7shifts values a strong cultural fit, with an emphasis on collaboration, adaptability, and a data-driven mindset. Applicants should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced evolution of marketing automation tools and technologies
- Ensuring data quality and compliance in campaigns across various channels
- Balancing remote work and in-office collaboration in a hybrid work arrangement
ASSUMPTION: These challenges are inherent to the role and require strong project management, adaptability, and a data-driven mindset to overcome.
📈 Similar Roles Comparison
- Compared to other Marketing Automation Manager roles, this position places a stronger emphasis on cross-functional collaboration and driving impact across the entire customer lifecycle
- As a mid-sized tech company, 7shifts offers a more agile and personal work environment compared to larger enterprises
- Career growth opportunities may be more accessible in a mid-sized company like 7shifts compared to larger enterprises
ASSUMPTION: This role offers a unique blend of cross-functional collaboration, data-driven decision making, and career growth opportunities within a mid-sized tech company.
📝 Sample Projects
- Developing and optimizing integrated marketing automation workflows to drive engagement and results across the customer lifecycle
- Implementing and managing marketing technologies to increase efficiency and support scalable growth
- Analyzing campaign performance reports and identifying opportunities for testing and enhancements to optimize future campaigns
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Marketing Automation Manager role at 7shifts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
- How does 7shifts support the professional growth and development of its employees, particularly in the Marketing team?
- Can you provide an example of a time when the company faced a significant challenge, and how the team collaborated to overcome it?
- How does 7shifts approach work-life balance and employee well-being, particularly in a hybrid work arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and expectations for the Marketing Automation Manager role at 7shifts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing automation experience and skills
- Write a cover letter that demonstrates your understanding of 7shifts' mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
