📌 Core Information
🔹 Job Title: Marketing Automation Manager (Marketo)
🔹 Company: Mend
🔹 Location: Poland (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- End-to-end ownership of Marketo, including lead lifecycle management, campaign setup, segmentation, and reporting.
- System integration and data sync between Marketo and Salesforce to ensure accurate, real-time data flow.
- Process automation and optimization to increase efficiency and scale marketing operations.
- Collaboration with cross-functional teams, including demand generation, content, and sales operations.
- Implementation of AI-enhanced workflows to leverage technology and improve performance.
ASSUMPTION: This role requires a high level of technical proficiency in Marketo and Salesforce, as well as strong analytical and problem-solving skills. Candidates should have experience working in a B2B marketing environment and be comfortable collaborating with various teams.
📋 Key Responsibilities
✅ Own and optimize global marketing automation efforts using Marketo.
✅ Manage lead lifecycle, including lead scoring, nurture flows, and lead routing.
✅ Set up and manage campaigns, including segmentation, A/B testing, and reporting.
✅ Integrate and maintain data sync between Marketo and Salesforce for accurate campaign attribution and lead management.
✅ Automate marketing workflows and improve processes to increase efficiency and scale.
✅ Implement AI tools to enhance workflows and improve performance.
✅ Troubleshoot issues, identify funnel bottlenecks, and optimize handoff to sales.
✅ Ensure marketing programs follow internal naming conventions, logic, and tracking standards.
ASSUMPTION: This role requires a hands-on approach to marketing automation, with a focus on data-driven decision making and continuous process improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of hands-on Marketo experience (not agency-side) and 2+ years working with Salesforce in tandem with Marketo.
Required Skills:
- Expertise in Marketo and Salesforce, including API and middleware experience.
- Strong attention to detail and ability to proactively identify and fix system or process issues.
- Fluent, professional-level English, written and spoken.
- Experience working inside a B2B marketing team and collaborating with cross-functional teams.
- Strong analytical and problem-solving skills.
Preferred Skills:
- Experience with AI tools and workflows.
- Knowledge of software development and open-source security.
ASSUMPTION: Candidates should have a proven track record of success in marketing automation and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing automation manager in Poland is approximately PLN 12,000 - 18,000 per month (gross).
Benefits:
- Flexible work hours and fully remote work arrangement.
- Opportunities for professional growth and development.
- Competitive benefits package, including health insurance and retirement plans.
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mend is a software development company specializing in open-source security, container security, and application security.
Company Size: Mend has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mend was founded in 2011 and is headquartered in Boston, Massachusetts, with an additional office in Givatayim, Israel.
Company Description:
- Mend provides tools to build a mature, proactive application security (AppSec) program that effectively manages application risk.
- The company focuses on container security, open-source security, and secure coding practices.
- Mend's platform offers static application security testing (SAST), software composition analysis (SCA), and open-source compliance solutions.
Company Specialties:
- Container security
- Open source security
- Application security
- DevSecOps
- Secure coding practices
- Open source compliance
- Software composition analysis
- Static application security testing
Company Website: https://www.mend.io
ASSUMPTION: Mend's focus on open-source security and application security makes this role an excellent fit for candidates interested in these areas.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing Operations.
Work Arrangement: Fully remote, with the ability to work from anywhere in Poland.
Growth Opportunities:
- As Mend continues to grow, there may be opportunities for advancement within the marketing team or other departments.
- This role offers the chance to gain experience in marketing automation, data analysis, and AI-enhanced workflows.
- Candidates can expect to work closely with cross-functional teams, providing opportunities to learn and collaborate.
ASSUMPTION: This role offers a unique opportunity to work in a specialized field within the marketing industry, with potential for growth and development.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement.
Office Location(s): N/A (fully remote)
Geographic Context:
- Poland has a strong tech industry, with a growing number of remote work opportunities.
- The fully remote work arrangement allows for flexibility and work-life balance.
- Candidates should be comfortable working independently and managing their time effectively in a remote environment.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills, as well as effective communication with remote team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
- Background check and offer
Key Assessment Areas:
- Technical proficiency in Marketo and Salesforce
- Analytical and problem-solving skills
- Collaboration and communication skills
- Cultural fit and alignment with Mend's values
Application Tips:
- Highlight relevant experience with Marketo, Salesforce, and AI tools in your resume and cover letter.
- Demonstrate your understanding of marketing automation and data-driven decision making in your application materials.
- Prepare for technical questions related to Marketo, Salesforce, and AI tools during the interview process.
ATS Keywords: Marketo, Salesforce, B2B Marketing, Data Analysis, Process Automation, AI Tools, Lead Scoring, A/B Testing, Campaign Management, Data Hygiene, Segmentation, Lead Routing, Reporting, QA, Middleware, Collaboration
ASSUMPTION: The interview process may include technical assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- AI tools (e.g., chatbots, enrichment, scoring, workflows)
- Middleware (e.g., Workato, Zapier, Tray.io)
- Marketo API
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Start managing application risk
- Empower developers to build secure software
- Provide a seamless user experience
- Be customer-centric and data-driven
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong attention to detail and a track record of proactively identifying and fixing system or process issues?
- Are you comfortable working independently and managing your time effectively in a remote environment?
- Do you have experience working in a B2B marketing team and collaborating with cross-functional teams?
ASSUMPTION: Candidates should assess their fit with Mend's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- This role may involve working with sensitive data and ensuring compliance with data protection regulations.
- Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to change as needed.
- There may be a need to work outside of standard business hours to accommodate team members in different time zones.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Operations Manager, but with a stronger focus on data analysis and AI-enhanced workflows.
- In comparison to other marketing roles, this position requires a higher level of technical proficiency in Marketo and Salesforce.
- Career paths may include advancement to senior marketing roles, such as Director of Marketing Operations or VP of Marketing.
ASSUMPTION: Candidates should consider how this role compares to similar positions in the industry and how it aligns with their career goals.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and campaign performance.
- Optimizing campaign segmentation and targeting to increase engagement and conversion rates.
- Automating lead routing and handoff to sales to improve sales productivity and close rates.
ASSUMPTION: These sample projects are intended to provide examples of the types of tasks and initiatives the Marketing Automation Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- How does Mend support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Mend ensure effective communication and collaboration among remote team members?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience with Marketo, Salesforce, and AI tools.
- Write a cover letter explaining your interest in this role and how your skills and experience make you a strong fit for the position.
- Prepare for technical questions related to Marketo, Salesforce, and AI tools during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
