Marketing Automation Manager (SMS & Email Strategy)

📌 Core Information

🔹 Job Title: Marketing Automation Manager (SMS & Email Strategy)

🔹 Company: EPCVIP, Inc

🔹 Location: Calabasas, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling SMS and Email marketing efforts through automation and data-driven insights
• Defining and executing performance marketing strategies
• Collaborating across teams to drive revenue and retention outcomes
• Working with audiences, data, and tools to optimize campaigns
• Ensuring compliance with relevant regulations

ASSUMPTION: This role requires a strategic operator who can both define and execute performance marketing strategies using no-code/low-code tools and vendor integrations.

📋 Key Responsibilities

✅ Own the Strategy & Execution

✅ Define, build, and execute SMS and Email remarketing strategies focused on revenue, retention, and engagement

✅ Work With Audiences & Data

✅ Develop sophisticated user segments, orchestrate audience logic, and refine targeting across lifecycle stages using internal data and third-party tools

✅ Automation & Tooling

✅ Implement automations using no-code/low-code tools like n8n, and manage workflows across ESPs, SMS platforms, CRMs, and internal systems

✅ Cross-Functional Collaboration

✅ Partner with teams across website UX, data engineering, monetization systems, and business intelligence to improve campaign relevance, timing, and revenue impact

✅ Performance Analytics & Optimization

✅ Monitor performance dashboards, analyze large datasets, and identify actionable opportunities for improvement. Run experiments and measure impact at scale

✅ Compliance & Vendor Oversight

✅ Ensure all campaigns follow TCPA/FCC/CAN-SPAM regulations. Manage vendor onboarding, testing, and compliance

✅ Be the Channel Owner

✅ Act as the Product Owner for SMS and Email marketing. Own end-to-end logic — from user entry points to message cadence and content delivery

ASSUMPTION: This role requires a hands-on approach to defining and executing performance marketing strategies, with a focus on automation, experimentation, and data-driven insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in marketing automation, lifecycle marketing, or lead generation, ideally in fintech, performance marketing, or high-volume consumer funnels

Required Skills:

• Proven experience with marketing automation platforms and tools
• Strong analytical mindset with comfort analyzing large datasets
• Familiarity with APIs, event-based automations, tracking parameters, and system integrations
• Solid understanding of TCPA, FCC, CAN-SPAM, and mobile carrier rules for the U.S. market

Preferred Skills:

• Experience in high-volume lead generation or remarketing
• Familiarity with affiliate marketing flows and attribution
• Ownership of revenue-driving KPIs like EPR, ROI, or lead quality
• Exposure to data warehousing, ETL tools, or customer event pipelines

ASSUMPTION: Candidates should have a strong analytical mindset and be comfortable working with data to guide decisions and campaign improvements.

💰 Compensation & Benefits

Salary Range: $85,000 - $130,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee referral bonus program

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a Marketing Automation Manager role in the United States, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• EPCVIP is a technology company specializing in lead generation within the Financial Services Industry
• Expertise in PPC traffic, search engine, display, and email marketing
• Customizable optimization platform yielding high EPCs in the industry

Company Specialties:

• Debt Consolidation
• Personal Loans
• Installment Loans
• Credit Monitoring
• Auto Finance
• Auto Insurance
• Lead Generation
• Internet Marketing
• Performance Marketing

Company Website: http://www.epcvip.com/

ASSUMPTION: EPCVIP is a mid-sized company with a focus on lead generation within the financial services industry, leveraging its expertise in various marketing channels and a customizable optimization platform.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote OK, with flexibility for on-site work at the company's headquarters in Calabasas, California

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to expand skills and knowledge in marketing automation, data analysis, and campaign optimization
• Chance to work with a diverse range of teams and stakeholders, fostering cross-functional learning and collaboration

ASSUMPTION: This role offers opportunities for career growth and development, with the potential to take on leadership responsibilities and expand skills in marketing automation and data analysis.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work available)

Office Location(s): 26610 Agoura Road, Calabasas, California 91302, US

Geographic Context:

• Calabasas is a city in California, located in the western part of the San Fernando Valley
• Close proximity to Los Angeles, offering access to various cultural, entertainment, and recreational opportunities
• Mild Mediterranean climate, with warm, dry summers and mild, wet winters

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The work environment is hybrid, allowing for both remote and on-site work, with the option to work from the company's headquarters in Calabasas, California.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Technical proficiency in marketing automation tools and data analysis
• Communication and collaboration skills
• Understanding of TCPA, FCC, CAN-SPAM, and mobile carrier rules

Application Tips:

• Highlight relevant experience and skills in marketing automation, lifecycle marketing, and lead generation
• Demonstrate a strong analytical mindset and comfort with data analysis tools
• Showcase understanding of compliance regulations and vendor management

ATS Keywords: Marketing Automation, Lifecycle Marketing, Lead Generation, Data Analysis, Compliance, Vendor Management, Campaign Optimization, Performance Metrics, No-Code Tools, APIs, Event-Based Automations

ASSUMPTION: The application process involves multiple interviews, assessing the candidate's strategic thinking, technical proficiency, communication skills, and understanding of relevant regulations and tools.

🛠️ Tools & Technologies

• n8n (no-code/low-code automation tool)
• Twilio (SMS platform)
• Postscript (SMS marketing platform)
• Klaviyo, Braze, or Iterable (email marketing platforms)
• HubSpot (CRM and marketing automation platform)
• Xano (no-code platform for building custom tools)
• Excel, SQL, Looker (data analysis tools)

ASSUMPTION: The role requires proficiency in various marketing automation tools, no-code/low-code platforms, and data analysis tools to effectively manage and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Customer-centric approach
• Data-driven decision making
• Integrity and accountability

Work Style:

• Fast-paced and dynamic environment
• Strong focus on data analysis and optimization
• Collaborative and cross-functional teams
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a strong analytical mindset and enjoy working with data to drive decisions?

ASSUMPTION: EPCVIP values innovation, collaboration, and data-driven decision making, with a strong focus on continuous learning and professional growth.

⚠️ Potential Challenges

• Managing multiple campaigns and workflows simultaneously
• Keeping up with industry regulations and best practices
• Collaborating effectively with cross-functional teams and stakeholders
• Optimizing campaigns and workflows for maximum efficiency and impact

ASSUMPTION: This role presents challenges in managing multiple campaigns, staying current with industry regulations, and collaborating effectively with cross-functional teams to optimize campaigns and workflows.

📈 Similar Roles Comparison

• This role focuses more on execution and optimization of SMS and Email remarketing campaigns, compared to broader marketing manager roles
• Industry-specific context: Financial services industry, with a focus on lead generation and customer acquisition
• Career path comparison: Potential for growth into leadership roles within the marketing department, with opportunities to expand skills in marketing automation and data analysis

ASSUMPTION: This role differs from broader marketing manager roles in its focus on execution and optimization of SMS and Email remarketing campaigns, with potential for growth into leadership positions within the marketing department.

📝 Sample Projects

• Developing and implementing a new SMS remarketing campaign to improve customer engagement and retention
• Optimizing email workflows to improve open rates, click-through rates, and conversion rates
• Collaborating with the data pipeline team to improve audience segmentation and targeting for lifecycle marketing campaigns

ASSUMPTION: Sample projects for this role involve developing and optimizing marketing campaigns, collaborating with cross-functional teams to improve audience segmentation and targeting, and driving meaningful revenue and retention outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) used to measure the success of SMS and Email marketing campaigns?
• How does the company approach A/B testing and experimentation to optimize campaigns?
• What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Key questions to ask during the interview focus on team structure, professional growth opportunities, campaign KPIs, experimentation, and addressing upcoming challenges within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills in marketing automation, lifecycle marketing, and lead generation
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of your work in marketing automation, campaign optimization, or data analysis to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.