📌 Core Information
🔹 Job Title: Marketing Automation Manager (w/d/m)
🔹 Company: BSI Deutschland GmbH
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: February 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Automating B2B marketing processes to enhance efficiency, measurability, and ROI
- Designing and implementing marketing automation campaigns in collaboration with cross-functional teams
- Analyzing and optimizing channel-overlapping marketing processes to develop and track customer journeys
- Defining meaningful KPIs for campaign success monitoring and creating campaign reports
ASSUMPTION: This role requires a strong background in marketing automation and a solid understanding of B2B marketing principles. Familiarity with agile methodologies is beneficial for working effectively within cross-functional teams.
📋 Key Responsibilities
✅ Automate B2B marketing processes using the BSI Customer Suite, focusing on BSI CX, to improve efficiency, measurability, and ROI
✅ Collaborate with marketing, sales, and product development teams to conceptualize and implement marketing automation campaigns
✅ Analyze and optimize channel-overlapping marketing processes to develop and track B2B customer journeys for lead generation and lead nurturing
✅ Define relevant KPIs for campaign success monitoring and create campaign reports
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign execution, and data analysis. Strong project management skills are essential for balancing these responsibilities.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing or a related field
Experience: At least two years of experience in marketing automation
Required Skills:
- Proven experience with marketing automation software
- Familiarity with inbound and outbound marketing
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with the BSI Customer Suite or similar CRM/CX platforms
- Knowledge of agile methodologies
- Fluency in German and English
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's headquarters and target market.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (industry standard for a mid-level marketing automation role in Germany)
Benefits:
- Appreciative company culture with no hierarchy
- Room for initiative and diverse training opportunities
- Flexible working hours and locations
- Entrepreneurial design and participation opportunities
Working Hours: Full-time position with standard German working hours (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing automation role in Germany. Benefits are explicitly stated in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically CRM and CX solutions
Company Size: Medium (501-1,000 employees globally)
Founded: 1996, with headquarters in Baden, Switzerland
Company Description:
- BSI Software designs, develops, and sells market-leading European CRM and CX software
- Offers a holistic customer platform, the BSI Customer Suite, encompassing CRM, AI-based BSI Companion, and automation through AI agents
- Focuses on long-term, partnership-based relationships in banking, insurance, retail, and energy & utilities
Company Specialties:
- CRM, Call Center, Contact Center, PoS, Desk Solutions, and more
- Software development and engineering in .NET, Java, HTML5, Lucene, and REST
- Marketing automation, customer experience, sales automation, and service automation
- AI, machine learning, and AI agents, with a focus on cloud services
Company Website: https://www.bsi-software.com/de-ch
ASSUMPTION: BSI Software is a well-established company with a strong focus on customer experience and automation. Their extensive experience in the industry makes them an attractive employer for marketing automation professionals.
📊 Role Analysis
Career Level: Mid-level, with room for growth and entrepreneurial opportunities
Reporting Structure: The role reports directly to the marketing department, collaborating with cross-functional teams
Work Arrangement: On-site, with flexible working hours and locations
Growth Opportunities:
- Entrepreneurial design and participation opportunities within the company
- Diverse training opportunities to develop skills and advance career
- Potential to take on more responsibility and grow within the marketing department
ASSUMPTION: The role offers growth opportunities through entrepreneurial initiatives, training, and potential career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, with flexible working hours and locations
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany, with a vibrant business environment
- The city is known for its port, cultural attractions, and high quality of life
- Hamburg is an ideal location for marketing professionals, with numerous opportunities in the tech and software industries
Work Schedule: Standard German working hours (40 hours/week), with flexible arrangements possible
ASSUMPTION: The on-site work arrangement in Hamburg offers a dynamic and collaborative work environment, with opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Marketing automation expertise and experience
- Analytical and data-driven mindset
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing automation experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing automation campaigns you've worked on and their results
ATS Keywords: Marketing Automation, B2B Marketing, Campaign Management, Data Analysis, Lead Generation, Lead Nurturing, KPI Definition, Agile Methodologies, Creativity, Curiosity, Efficiency, Entrepreneurial Thinking
ASSUMPTION: The application process is likely to involve several stages, with a focus on assessing the candidate's marketing automation skills and cultural fit. Tailoring the resume and cover letter to highlight relevant experience and enthusiasm for the role is essential.
🛠️ Tools & Technologies
- BSI Customer Suite (CRM, BSI CX, BSI Companion, AI agents)
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The role requires proficiency in using marketing automation software and data analysis tools. Familiarity with the BSI Customer Suite is beneficial but not explicitly required.
👔 Cultural Fit Considerations
Company Values:
- Appreciative company culture with no hierarchy
- Room for initiative and diverse training opportunities
- Flexible working hours and locations
- Entrepreneurial design and participation opportunities
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and communication
- Data-driven and analytical, with a focus on continuous improvement
- Entrepreneurial and innovative, with a focus on creativity and problem-solving
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a creative and entrepreneurial mindset, with a focus on innovation and problem-solving?
ASSUMPTION: The company values a collaborative, data-driven, and entrepreneurial work style. Candidates who align with these values and demonstrate strong communication, analytical, and creative skills are likely to be a good fit.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with legacy systems and data silos
- Keeping up with the latest marketing automation trends and technologies
- Balancing strategic planning with hands-on campaign execution
ASSUMPTION: The role may present challenges in managing multiple projects, working with legacy systems, and balancing strategic and tactical responsibilities. Strong project management and adaptability skills are essential for success.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position places a stronger emphasis on B2B marketing and cross-functional collaboration
- Industry-specific context: BSI Software focuses on CRM and CX solutions for banking, insurance, retail, and energy & utilities
- Career path comparison: This role offers growth opportunities through entrepreneurial initiatives, training, and potential career advancement within the marketing department
ASSUMPTION: The role differs from other marketing automation positions in its focus on B2B marketing and cross-functional collaboration. The industry-specific context and career path opportunities make it an attractive choice for marketing automation professionals.
📝 Sample Projects
- Developing and executing a marketing automation campaign to generate leads for a new product launch
- Analyzing customer data to identify trends and optimize customer journeys for lead nurturing
- Collaborating with the sales team to create targeted marketing automation campaigns that align with their pipeline needs
ASSUMPTION: Sample projects may involve developing and executing marketing automation campaigns, analyzing customer data, and collaborating with cross-functional teams to optimize customer journeys and drive sales pipeline.
❓ Key Questions to Ask During Interview
- Can you describe the marketing automation landscape within the company and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the most significant challenges facing the marketing automation function, and how can this role address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: Interview questions should focus on understanding the marketing automation landscape, cross-functional collaboration, addressing challenges, professional growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant marketing automation experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing automation campaigns you've worked on and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
