Marketing Automation - Marketo Specialist

📌 Core Information

🔹 Job Title: Marketing Automation - Marketo Specialist

🔹 Company: Trimble (Transporeon)

🔹 Location: Kraków, Małopolskie, Poland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Operationalizing cross-functional campaigns in Marketo
• Partnering with marketing stakeholders to support demand generation and revenue goals
• Establishing architecture governance for efficient, scalable, and best-in-class marketing campaigns
• Optimizing user engagement, lead capture, and conversion rates

ASSUMPTION: This role requires a strong focus on execution and operational excellence, with a collaborative approach to working with marketing teams across different time zones.

📋 Key Responsibilities

✅ Overseeing Marketo as a subject matter expert and establishing architecture governance for efficient, scalable, and best-in-class marketing campaigns

✅ Developing campaign flows and designing new forms within the marketing automation platform to optimize user engagement and lead capture

✅ Designing, building, and optimizing email marketing campaigns, including segmentation, scheduling, and A/B testing

✅ Optimizing email deliverability and ensuring emails are compliant following industry policies, CAN-SPAM regulations, and best practices to adhere to email marketing and deliverability standards

✅ Developing and maintaining audience lists and contact lists ensuring data hygiene, and empowering customer and prospect communication

✅ Implementing lead nurturing programs to guide prospects through the sales funnel and increase conversion rates

✅ Staying updated on industry trends and emerging technologies in marketing automation to drive innovation and efficiency

ASSUMPTION: This role requires a high level of proficiency in Marketo and a strong understanding of marketing automation best practices.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in marketing, technical discipline, business, information science, data science, or applicable experience

Experience: At least 2 years of experience in a Marketing Automation Operations or related technology role

Required Skills:

• Advanced proficiency with Marketo; Marketo Certified Expert (MCE) would be a plus
• Strong project management skills and ability to work on many projects simultaneously
• Great communication and collaboration skills, using English on a daily basis
• Experience in a B2B and/or SaaS company

Preferred Skills:

• Experience working with remote teams across different time zones
• Familiarity with other marketing automation platforms

ASSUMPTION: Candidates should have a strong background in marketing automation and be comfortable working in a dynamic, collaborative environment.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on market research and company size)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time, with flexible hours to accommodate remote work and collaboration with US-based teams

ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Transportation and Logistics

Company Size: 1,001-5,000 employees (Trimble), with a dedicated team for this role at Transporeon

Founded: 2000 (Trimble), 2006 (Transporeon)

Company Description:

• Trimble is a global technology company that provides solutions for various industries, including transportation and logistics
• Transporeon, a Trimble company, is a leading transportation management platform that connects shippers, carriers, and logistics service providers
• The company offers a range of solutions, including freight sourcing, transport execution, dock and yard management, freight audit, and payment, as well as data hubs for logistics operations, market developments, and carbon emissions

Company Specialties:

• Transport Management
• Connectivity
• E-Logistics
• Transport Optimization
• Cost reductions
• Supply Chain
• Cloud Solution
• Logistics Network
• SaaS
• Logistics
• Time Slot Management
• Visibility
• Real-time visibility
• Logistics technology

Company Website: https://www.transporeon.com/en/

ASSUMPTION: Trimble and Transporeon are large, established companies with a strong presence in the transportation and logistics industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Revenue Marketing team and works closely with marketing stakeholders across different time zones

Work Arrangement: Remote, with flexible hours to accommodate collaboration with US-based teams

Growth Opportunities:

• Expanding skills in marketing automation and related technologies
• Developing leadership and management skills by mentoring junior team members
• Gaining experience working with a global team and collaborating across different time zones

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing automation field.

🌍 Location & Work Environment

Office Type: Remote, with occasional in-person meetings and events

Office Location(s): Kraków, Poland (with remote work arrangements)

Geographic Context:

• Kraków is the second-largest city in Poland, with a rich history and cultural heritage
• The city is home to a thriving tech industry, with many international companies establishing offices there
• Kraków offers a high quality of life, with affordable housing, a vibrant cultural scene, and numerous outdoor activities

Work Schedule: Full-time, with flexible hours to accommodate remote work and collaboration with US-based teams

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the opportunity to work from home or a co-working space.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing team

Key Assessment Areas:

• Marketo proficiency and expertise
• Problem-solving skills and ability to work independently
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant Marketo experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical assessment by reviewing Marketo best practices and features

ATS Keywords: Marketo, Marketing Automation, B2B, SaaS, Project Management, Email Marketing, Data Hygiene, Lead Nurturing, Collaboration, Communication, Campaign Development, A/B Testing, Segmentation, User Engagement, Compliance, Industry Trends

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Marketo
• Salesforce (likely integrated with Marketo)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and accountability

Work Style:

• Results-driven and focused on execution
• Collaborative and team-oriented
• Adaptable and comfortable working in a dynamic environment

Self-Assessment Questions:

• Do you have advanced proficiency in Marketo and a strong understanding of marketing automation best practices?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a collaborative, dynamic environment and enjoy working with remote teams across different time zones?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong focus on execution and operational excellence.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with remote teams across different time zones
• Keeping up with industry trends and emerging technologies in marketing automation
• Ensuring data hygiene and compliance with industry regulations

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Manager or Specialist, with a focus on executing campaigns and optimizing user engagement
• Unlike other marketing roles, this position requires advanced proficiency in Marketo and a strong understanding of marketing automation best practices
• Career progression may include moving into a management role or specializing in a specific aspect of marketing automation

ASSUMPTION: This role offers a unique opportunity to focus on marketing automation and gain experience working with a global team.

📝 Sample Projects

• Developing and optimizing an email marketing campaign to improve open rates and conversions
• Implementing a lead nurturing program to guide prospects through the sales funnel and increase conversion rates
• Designing and building a new form within the marketing automation platform to optimize user engagement and lead capture

ASSUMPTION: These projects demonstrate the day-to-day responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company ensure effective communication and collaboration among remote teams?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?

ASSUMPTION: These questions help assess the company culture, team dynamics, and the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Marketo experience and relevant skills
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for the technical assessment by reviewing Marketo best practices and features
• Follow up with the hiring manager one week after your application, expressing your interest in the role and asking if there is any additional information they need

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.