Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: CyberArk

🔹 Location: Newton, Massachusetts, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing requests using Marketo and collaborating with the Marketing team to translate campaign goals into technical execution.
• Building and managing Marketo programs, including email campaigns, landing pages, and dynamic content.
• Supporting strategic marketing automation projects like segmentation, deliverability, and email performance reporting.
• Working cross-departmentally to obtain critical information and satisfy internal stakeholders.

ASSUMPTION: This role requires a strong technical aptitude and experience with marketing automation platforms, particularly Marketo. The ideal candidate will be a self-starter with excellent communication skills and a desire to improve processes.

📋 Key Responsibilities

✅ Execute marketing requests using Marketo and collaborate with the Marketing team to translate campaign goals into technical execution.

✅ Build and manage Marketo programs, including email campaigns, landing pages, and dynamic content.

✅ Support strategic marketing automation projects like segmentation, deliverability, and email performance reporting.

✅ Work cross-departmentally to obtain critical information and satisfy internal stakeholders.

✅ Plan and perform A/B testing within the marketing automation platform to improve results.

✅ Have a clear understanding of the framework of campaigns, lead routing, and data management between sales and marketing systems.

ASSUMPTION: The Marketing Automation Specialist will be responsible for creating and managing campaigns that support nurture, scoring, event promotion, and data management. They will also be expected to maintain a high level of quality and efficiency in their work.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of experience in marketing automation, with proficiency in Marketo, CRM (Salesforce preferred), and related platform integrations.

Required Skills:

• Proficient in Marketo, CRM (Salesforce preferred), and related platform integrations.
• Demonstrated experience in marketing automation and inbound/outbound best practices.
• Technical aptitude and ability to understand and leverage technologies to achieve desired results.
• Data-driven and a continual learner.
• Experience working with a quality assurance process to support high-quality execution.
• Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
• Excellent independent project management and self-starter skills.
• Experience working in and communicating in a cross-functional matrixed organization.

Preferred Skills:

• Experience with Demandbase, On24, or other related marketing automation tools.
• Fluency in additional languages (a plus).

ASSUMPTION: Candidates should have a strong technical aptitude and experience with highly complex processes and a large MarTech stack. They should also be data-driven, with a continual desire to learn and improve.

💰 Compensation & Benefits

Salary Range: $58,000 - $85,000/year, plus commissions or discretionary bonus based on performance.

Benefits:

• Medical, dental, vision, financial, and other benefits.

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the Boston area. Benefits may vary based on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: CyberArk is a global leader in Identity Security, focused on privileged access management. The company operates in the cybersecurity industry, which is expected to grow at a CAGR of 10.5% from 2020 to 2025.

Company Size: CyberArk is a mid-sized company with approximately 1,000 employees worldwide. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.

Founded: CyberArk was founded in 1999 and has since grown to become a publicly-traded company (NASDAQ: CYBR).

Company Description:

• CyberArk is the global leader in Identity Security, focused on privileged access management.
• The company provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.
• CyberArk's customers include more than 50% of the Fortune 500 and 100% of the world's largest financial services institutions.

Company Specialties:

• Privileged Access Management
• Identity Security
• Cybersecurity

Company Website: https://www.cyberark.com/

ASSUMPTION: CyberArk's focus on privileged access management and identity security makes it a unique and innovative company in the cybersecurity industry. The company's customer base includes many of the world's largest and most security-conscious organizations.

📊 Role Analysis

Career Level: The Marketing Automation Specialist role is a mid-level position, typically suited for candidates with 2-5 years of experience in marketing automation.

Reporting Structure: This role will report directly to the Marketing Manager and work closely with various teams, including Sales, Product, and Content Marketing.

Work Arrangement: This is an on-site position, with the opportunity for occasional remote work based on project needs and team approval.

Growth Opportunities:

• As CyberArk continues to grow, there may be opportunities for the Marketing Automation Specialist to take on more responsibilities or move into a management role.
• The company encourages internal mobility and offers training and development opportunities to help employees grow their careers.

ASSUMPTION: The Marketing Automation Specialist role offers a unique opportunity to work in a fast-growing industry and make a significant impact on the company's success. With CyberArk's focus on innovation and customer success, there are many opportunities for growth and development.

🌍 Location & Work Environment

Office Type: CyberArk's Newton, MA office is a modern, collaborative workspace with an open floor plan and plenty of natural light.

Office Location(s): 1000 Winter Street, Suite 300, Newton, MA 02464

Geographic Context:

• The Newton, MA area offers a mix of urban and suburban living, with easy access to Boston and other nearby cities.
• The area is known for its excellent schools, cultural attractions, and outdoor recreation opportunities.
• Newton is located approximately 10 miles west of Boston, with easy access to public transportation and major highways.

Work Schedule: The Marketing Automation Specialist will work a standard full-time schedule, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: The Newton, MA office offers a collaborative and innovative work environment, with plenty of opportunities for growth and development. The area's mix of urban and suburban living makes it an attractive option for both commuters and residents.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager (30 minutes)
• Technical assessment or case study (60-90 minutes)
• On-site interview with the Marketing team (2-3 hours)
• Final interview with the Marketing Director (30-45 minutes)

Key Assessment Areas:

• Technical skills and experience with marketing automation platforms
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with CyberArk's values

Application Tips:

• Highlight your relevant experience and skills in marketing automation, with a focus on Marketo and CRM systems.
• Include specific examples of your work and the results you've achieved in previous roles.
• Tailor your resume and cover letter to emphasize your fit with CyberArk's company culture and the specific requirements of the role.
• Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing CyberArk's products and services.

ATS Keywords: Marketing Automation, Marketo, CRM, Salesforce, Data Management, Email Marketing, A/B Testing, Project Management, Digital Marketing, Lead Routing, Segmentation, Email Performance, Quality Assurance, Communication, Attention to Detail, Process Improvement

ASSUMPTION: The application process for the Marketing Automation Specialist role at CyberArk is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. The company values candidates who are proactive, detail-oriented, and passionate about marketing automation.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Demandbase (preferred)
• On24 (preferred)
• Other related marketing automation tools

ASSUMPTION: The Marketing Automation Specialist will be expected to have proficiency in Marketo and CRM systems like Salesforce. Experience with other related marketing automation tools, such as Demandbase and On24, is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Integrity
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Detail-oriented and organized
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of success in marketing automation, with a focus on Marketo and CRM systems?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
• Do you have a strong attention to detail and a commitment to quality and accuracy in your work?
• Are you passionate about staying up-to-date with the latest trends and best practices in marketing automation?

ASSUMPTION: CyberArk values candidates who are a strong cultural fit with the company's values and work style. The ideal candidate will be collaborative, results-driven, and detail-oriented, with a passion for marketing automation and a commitment to staying up-to-date with the latest trends and best practices.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest trends and best practices in marketing automation
• Working with a large and complex MarTech stack
• Ensuring the quality and accuracy of marketing campaigns and data

ASSUMPTION: The Marketing Automation Specialist role at CyberArk presents unique challenges and opportunities for growth and development. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Operations Specialist: Both roles focus on marketing automation and process improvement, but the Marketing Automation Specialist role is more focused on campaign execution and management, while the Marketing Operations Specialist role is more focused on data management and analytics.
• Marketing Automation Specialist vs. Marketing Manager: The Marketing Automation Specialist role is more focused on the technical execution of marketing campaigns, while the Marketing Manager role is more focused on strategy and team management.
• Career Path: The Marketing Automation Specialist role can serve as a stepping stone to more senior roles in marketing, such as Marketing Manager or Director of Marketing.

ASSUMPTION: The Marketing Automation Specialist role at CyberArk is unique in its focus on marketing automation and campaign execution. The role offers opportunities for growth and development, with the potential to move into more senior roles in marketing.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new product launch
• Implementing a lead scoring model to improve the quality and efficiency of marketing campaigns
• Optimizing email deliverability and performance through A/B testing and data analysis

ASSUMPTION: The Marketing Automation Specialist role at CyberArk offers a wide range of projects and opportunities for growth and development. The ideal candidate will be proactive and results-driven, with a passion for marketing automation and a commitment to staying up-to-date with the latest trends and best practices.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does CyberArk support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CyberArk approach work-life balance, and what resources are available to support employees?

ASSUMPTION: The interview process for the Marketing Automation Specialist role at CyberArk is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. The company values candidates who are proactive, detail-oriented, and passionate about marketing automation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills in marketing automation, with a focus on Marketo and CRM systems.
• Prepare for the technical assessment or case study by brushing up on your marketing automation skills and reviewing CyberArk's products and services.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.