Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Forcepoint

🔹 Location: Home Office - Bengaluru, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Home Office - Bengaluru)

🚀 Job Overview

Key aspects of this role include:

• Optimizing marketing automation processes using HubSpot
• Managing backend automation for various marketing programs
• Ensuring successful integration and strategic utilization of tools and technologies
• Managing the marketing database and providing training on marketing operations processes

ASSUMPTION: This role requires a strong understanding of marketing automation, data management, and process optimization. The ideal candidate will have experience with HubSpot and a proven track record in improving marketing automation processes.

📋 Key Responsibilities

✅ Define and prioritize optimizations for HubSpot, including campaign setup, execution, tracking, lead management, scoring, and routing, nurture, targeting, and audience segmentation

✅ Build and monitor the backend automation of landing pages, emails, webinars, segmentation, ABM, nurture programs, UTM parameters, events, reporting, workflows, and digital programs

✅ Ensure successful integration and strategic utilization of tools and technologies, such as LeanData, Allocadia, Drift, Outreach, Bizible, and 6sense

✅ Manage the marketing database, including data cleansing, augmentation, and normalization

✅ Understand and report on the health of the HubSpot database, perform list imports, and identify areas of improvement

✅ Provide training to marketing and sales teams on marketing operations processes, tools, and technologies

✅ Optimize, scale, and document processes following marketing and sales best practices

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and a strong understanding of the B2B marketing funnel. The ideal candidate will be comfortable working with various teams and able to manage multiple projects and tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 3-5 years of marketing automation experience, preferably with HubSpot

Required Skills:

• HubSpot certified associate or expert status is a plus
• Experience establishing and maintaining system documentation and training materials
• Demonstrated Excel experience (v-lookups, pivot tables, deduping, basic data analysis)
• Comprehensive understanding of the end-to-end process of the B2B marketing funnel
• Experience working with Salesforce or other CRM (preferred)
• Strong team player with experience working with various functions/departments
• Strong analytical and problem-solving skills
• Demonstrated ability to build new processes and workflows to scale
• Effective time management skills and ability to juggle multiple projects and tight deadlines
• Proactive, takes initiative, and asks the right questions
• Maintain a data-driven approach through continual analysis and optimization

Preferred Skills:

• Experience with LeanData, Allocadia, Drift, Outreach, Bizible, or 6sense
• Familiarity with global privacy standards/laws

ASSUMPTION: While the job posting does not specify preferred qualifications, having experience with the mentioned tools and familiarity with global privacy standards/laws would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-level marketing automation specialist in Bengaluru)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing automation specialist in Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Data Security

Company Size: 1,001-5,000 employees (Mid-sized company)

Founded: 1994 (Over 25 years in business)

Company Description:

• Forcepoint simplifies security for global businesses and governments
• Data Security Everywhere architecture makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property
• Based in Austin, Texas, with employees in more than 150 countries

Company Specialties:

• Data Security & Protection
• Cloud Security
• Web Security
• Mobile Security
• AI & Machine Learning
• SASE (Secure Access Service Edge)

Company Website: http://www.forcepoint.com

ASSUMPTION: Forcepoint is a well-established company in the data security industry, with a global presence and a focus on simplifying security for businesses and governments. This role is part of their marketing team, which plays a crucial role in driving brand awareness and generating leads.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Operations Manager

Work Arrangement: On-site (Home Office - Bengaluru) with flexible work arrangements

Growth Opportunities:

• Advancement within the marketing department or related fields
• Expanding skills and expertise in marketing automation and data management
• Potential to work on global marketing campaigns and collaborate with international teams

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields. The ideal candidate will be proactive, take initiative, and seek out opportunities to expand their skills and expertise.

🌍 Location & Work Environment

Office Type: Home Office - Bengaluru

Office Location(s): Bengaluru, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third-largest city in India
• It is known as the "Silicon Valley of India" due to its thriving tech industry
• The city offers a mix of traditional and modern culture, with numerous historical sites, museums, and tech parks

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Bengaluru is a major tech hub in India, with a vibrant culture and a strong focus on innovation and technology. The home office environment offers a mix of traditional and modern workspaces, with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (HubSpot and related tools)
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical proficiency in HubSpot and related tools
• Analytical and problem-solving skills
• Process optimization and documentation
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience with HubSpot and related tools in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for the technical assessment by brushing up on your HubSpot skills and familiarizing yourself with the other mentioned tools
• Research Forcepoint's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing Automation, HubSpot, Lead Management, Data Segmentation, Database Management, Salesforce, Analytical Skills, Problem-Solving, Time Management, Process Documentation, Training, Audience Analysis, Email Marketing, Campaign Management, Compliance, Workflow Optimization

ASSUMPTION: Forcepoint uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being considered for an interview.

🛠️ Tools & Technologies

• HubSpot
• LeanData
• Allocadia
• Drift
• Outreach
• Bizible
• 6sense
• Salesforce
• Excel

ASSUMPTION: Familiarity with these tools and technologies is essential for this role. Candidates should have a strong understanding of how to use these tools to optimize marketing automation processes and improve overall marketing effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Proactive
• Adaptable
• Collaborative
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of improving marketing automation processes using HubSpot or similar tools?
• Are you comfortable working with various teams and able to manage multiple projects and tight deadlines?
• Do you align with Forcepoint's company values and work style?

ASSUMPTION: Forcepoint values candidates who are data-driven, proactive, adaptable, collaborative, and results-oriented. The ideal candidate will have a strong understanding of marketing automation and be able to work effectively with various teams to optimize marketing processes and improve overall marketing effectiveness.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Keeping up with the latest trends and best practices in marketing automation
• Ensuring compliance with global privacy standards/laws
• Working with various teams and stakeholders to optimize marketing processes

ASSUMPTION: This role requires strong time management skills, adaptability, and the ability to work effectively with various teams. The ideal candidate will be proactive, take initiative, and ask the right questions to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Manager or Specialist in other companies, but may have a broader scope of responsibilities at Forcepoint due to the company's size and global presence
• Industry-specific context: Forcepoint is a well-established company in the data security industry, with a strong focus on simplifying security for businesses and governments
• Career path comparison: This role can lead to advancement within the marketing department or related fields, with opportunities for professional growth and development

ASSUMPTION: While this role is similar to other marketing automation roles in the industry, it offers unique opportunities for professional growth and development within a well-established company in the data security industry.

📝 Sample Projects

• Optimizing HubSpot campaigns to improve lead generation and conversion rates
• Implementing lead scoring and routing rules in LeanData to improve lead quality and efficiency
• Developing and documenting marketing operations processes to improve overall marketing effectiveness

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the Marketing Automation Specialist may be expected to perform in this role. Candidates should be prepared to discuss their experience with similar projects and how they have improved marketing automation processes in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing organization?
• What are the most pressing challenges facing the marketing department, and how can this role help address them?
• How does Forcepoint support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Forcepoint ensure compliance with global privacy standards/laws in its marketing operations?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience with HubSpot and related tools
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for the technical assessment by brushing up on your HubSpot skills and familiarizing yourself with the other mentioned tools
• Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.