📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Mccann
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing campaigns and automations within the Marketing Automation system
- Designing and building customer journeys for clients
- Analyzing reports and optimizing campaigns
- Collaborating with internal teams and clients
ASSUMPTION: This role requires a strong technical understanding of Marketing Automation systems and a data-driven mindset to optimize campaigns and customer journeys.
📋 Key Responsibilities
✅ Manage campaigns and automations within the Marketing Automation system
✅ Design and build customer journeys for clients
✅ Analyze reports, measure campaign performance, and optimize campaigns
✅ Collaborate with internal teams and clients to ensure smooth project execution
✅ Stay up-to-date with industry trends and best practices in Marketing Automation
ASSUMPTION: The candidate should be comfortable working in a dynamic environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of two years of experience with Marketing Automation systems is required. Familiarity with Salesforce Marketing Cloud is a plus.
Required Skills:
- Proven experience with Marketing Automation systems
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Proficiency in Excel, SQL, HTML, and CSS
- Fluency in Hebrew and English
Preferred Skills:
- Experience with Salesforce Marketing Cloud
- Knowledge of customer relationship management (CRM) systems
- Familiarity with marketing analytics tools
ASSUMPTION: Candidates with relevant certifications (e.g., Marketo Certified Expert, Pardot Specialist) will be given preference.
💰 Compensation & Benefits
Salary Range: The average salary for a Marketing Automation Specialist in Israel is around ₪ 25,000 - ₪ 35,000 per month, depending on experience and skills.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work on occasion.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Mccann operates in the advertising services industry, focusing on creating meaningful roles for brands in people's lives and improving the performance and influence of their clients.
Company Size: Mccann Canada has 201-500 employees, providing a mid-sized agency environment where applicants can make a significant impact.
Founded: Mccann was founded in 1915 and has since grown into a global network with offices in Toronto, Calgary, and Montreal.
Company Description:
- Mccann is an integrated marketing communications agency
- They create meaningful roles for brands in people's lives and improve the performance and influence of their clients
- Mccann lives the promise of Truth Well Told, their guiding philosophy since 1915
Company Specialties:
- Empowered employees creating great advertising and communications
Company Website: mccann.ca
ASSUMPTION: Mccann's focus on truth and meaningful roles for brands sets it apart in the advertising industry and creates a unique work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing automation career path, requiring a balance of technical skills and strategic thinking.
Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Manager or Director.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work on occasion.
Growth Opportunities:
- Progression to a Senior Marketing Automation Specialist or Marketing Automation Manager role
- Expanding skills and expertise in marketing automation, data analysis, and campaign management
- Potential opportunities to work on international campaigns and collaborate with global teams
ASSUMPTION: Mccann's mid-sized agency structure provides ample opportunities for growth and development within the marketing automation field.
🌍 Location & Work Environment
Office Type: Mccann's office in Tel Aviv-Yafo is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2 Raoul Wallenberg Street, Tel Aviv-Yafo
Geographic Context:
- Tel Aviv-Yafo is a vibrant, multicultural city known for its startup ecosystem and thriving arts scene
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and beaches
- Tel Aviv-Yafo is well-connected by public transportation, making it easy to commute from nearby neighborhoods
Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for remote work on occasion.
ASSUMPTION: The dynamic and multicultural environment of Tel Aviv-Yafo provides an ideal setting for Mccann's creative and collaborative work culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- Technical interview to evaluate Marketing Automation skills and data analysis capabilities
- Final interview with the Marketing Manager or Director to discuss the role and company culture
Key Assessment Areas:
- Technical proficiency in Marketing Automation systems
- Data analysis and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with Marketing Automation systems and data analysis in your resume
- Tailor your cover letter to demonstrate your understanding of Mccann's company culture and commitment to Truth Well Told
- Prepare examples of successful marketing automation campaigns or projects you've worked on to discuss during the interview
ATS Keywords: Marketing Automation, Campaign Management, Customer Journeys, Data Analysis, Project Management, Attention to Detail, Excel, SQL, HTML, CSS, Salesforce Marketing Cloud
ASSUMPTION: Mccann's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates align with the company's values and work environment.
🛠️ Tools & Technologies
- Marketing Automation systems (e.g., Marketo, Pardot, HubSpot)
- Salesforce Marketing Cloud
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot CRM)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Truth Well Told: Mccann's guiding philosophy since 1915, emphasizing honesty, integrity, and authenticity in all aspects of work
- Empowered employees: Encouraging creativity, innovation, and collaboration among team members
- Meaningful roles for brands: Creating impactful and relevant marketing campaigns that resonate with audiences
Work Style:
- Collaborative: Mccann fosters a team-oriented work environment where employees support and learn from one another
- Data-driven: Decisions are based on data analysis and insights to optimize campaign performance
- Adaptable: Employees must be able to adapt to changing client needs and project requirements
Self-Assessment Questions:
- How do you embody Mccann's commitment to Truth Well Told in your daily work?
- Describe a time when you had to adapt to a significant change in project requirements or client needs
- How do you approach data analysis and interpretation to inform marketing strategies and campaign optimization?
ASSUMPTION: Mccann's company culture emphasizes honesty, integrity, and collaboration, creating a supportive and innovative work environment for employees.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices in marketing automation, data analysis, and campaign management
- Working with diverse teams and clients, requiring strong communication and collaboration skills
- Occasional remote work may present challenges in maintaining productivity and work-life balance
ASSUMPTION: These challenges can be overcome through effective project management, continuous learning, and open communication with team members and clients.
📈 Similar Roles Comparison
- Marketing Automation Specialist vs. Marketing Automation Manager: The latter role involves more strategic decision-making, team management, and budget allocation
- Marketing Automation Specialist vs. Marketing Cloud Consultant: The latter role focuses more on implementation, configuration, and technical support for marketing automation platforms
- Marketing Automation Specialist vs. Digital Marketing Specialist: The latter role encompasses a broader range of digital marketing channels and tactics, while the Marketing Automation Specialist focuses specifically on marketing automation and customer journeys
ASSUMPTION: Understanding the differences between these roles can help candidates determine the best fit for their career goals and skillset.
📝 Sample Projects
- Developing and executing a customer journey for a retail client, utilizing segmentation, personalization, and automation to improve customer engagement and conversions
- Analyzing campaign performance data to identify trends, optimize targeting, and maximize return on investment (ROI)
- Collaborating with cross-functional teams to integrate marketing automation with other marketing channels, such as email marketing and social media
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Automation Specialist role at Mccann.
❓ Key Questions to Ask During Interview
- How does Mccann support the professional development and growth of Marketing Automation Specialists?
- Can you describe a recent marketing automation campaign that Mccann has executed, and what were the key challenges and successes?
- How does Mccann foster a culture of collaboration and innovation among its employees?
- What are the most important qualities Mccann looks for in a Marketing Automation Specialist, and how can I demonstrate these qualities during the interview process?
- How does Mccann approach work-life balance, particularly for roles that may require occasional remote work?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to Mccann's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience with marketing automation systems and data analysis
- Tailor your cover letter to demonstrate your understanding of Mccann's company culture and commitment to Truth Well Told
- Prepare examples of successful marketing automation campaigns or projects you've worked on to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
