📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: ADI Global Distribution
🔹 Location: Oldham, United Kingdom
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing the Marketo platform for global lead generation
- Collaborating with the Demand Generation Leader to design and execute successful campaigns
- Improving data integrity and management initiatives within Marketo and Salesforce.com
- Monitoring and enhancing lead scoring and lead flow processes
- Staying updated with global industry trends related to digital demand generation
ASSUMPTION: This role requires a strong background in marketing automation and a solid understanding of lead generation processes. Familiarity with Marketo and Salesforce.com is essential.
📋 Key Responsibilities
✅ Manage and optimize the Marketo platform for global lead generation
✅ Collaborate with the Demand Generation Leader to design and execute successful campaigns
✅ Improve data integrity and management initiatives within Marketo and Salesforce.com
✅ Monitor and enhance lead scoring and lead flow processes
✅ Stay updated with global industry trends related to digital demand generation
✅ Implement A/B testing strategies to enhance the demand creation process
✅ Create, update, and implement templates and landing pages to support marketing activities
✅ Ensure best practices are being adhered to for email marketing
✅ Provide support in reporting on KPIs across all territories
✅ Ensure usage of templates and landing pages across EMEA
✅ Be able to carry out data uploads and changes to data with the system
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing automation, with a focus on Marketo and Salesforce.com
Required Skills:
- Proven experience with Marketo and Salesforce.com
- Tactical, hands-on experience with lead forecasting, reporting, and analysis
- Excellent organizational and time management skills
- Strong analytical skills and attention to detail
- Ability to work independently and collaboratively
Preferred Skills:
- Marketo Certified Expert or working towards a similar Marketo qualification
- Experience with A/B testing and multivariate testing
- Familiarity with HTML and CSS
ASSUMPTION: Candidates with experience in a similar role or industry will be preferred.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the United Kingdom)
Benefits:
- Competitive benefits package
- Pension scheme
- Health insurance
- Employee discounts
Working Hours: 37.5 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ADI Global Distribution operates in the security systems and wholesale distribution sectors, serving over 110,000 customers worldwide.
Company Size: ADI Global Distribution has 1,001-5,000 employees, providing a large-scale work environment with ample opportunities for growth and collaboration.
Founded: ADI Global Distribution was founded in 1985, with over three decades of industry expertise in security, audiovisual, and smart living solutions.
Company Description:
- ADI Global Distribution is a premier distributor serving 110,000+ customers worldwide with comprehensive security, audiovisual, and smart living solutions.
- The company offers a comprehensive product portfolio spanning 400,000+ products from 1,000+ trusted brands, complemented by exclusive in-house manufactured solutions.
- ADI Global Distribution provides end-to-end support and services, including systems design consultation, comprehensive training programs, rewards initiatives, project registration support, and dedicated technical assistance.
Company Specialties:
- Security Systems Services
- Hardware
- Power Supply
- Wholesale distribution
- Distribution
- Site Surveys
- Product Demo
- System Design
- Pre-Build & Configuration
- Commissioning
- Troubleshooting
- Training
- Events
- Spray Painting
- Project Support
- Wholesale
- Access Control
- Securtiy
- and Fire
Company Website: ADI Global Distribution
ASSUMPTION: ADI Global Distribution's extensive product portfolio and comprehensive services make it a preferred choice for professionals across the technology integration sector.
📊 Role Analysis
Career Level: This role is at the individual contributor level, with the opportunity to grow into a leadership position as the company expands its marketing automation capabilities.
Reporting Structure: The Marketing Automation Specialist will report directly to the Demand Generation Leader of Digital.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of remote and on-site work.
Growth Opportunities:
- As the company continues to grow, there may be opportunities to take on additional responsibilities or move into a leadership role.
- ADI Global Distribution's large customer base and diverse product portfolio provide ample opportunities for learning and development.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: ADI Global Distribution's Oldham office is a modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): Oldham, United Kingdom
Geographic Context:
- Oldham is a large town in Greater Manchester, with a population of approximately 230,000 people.
- The town is well-connected by road and public transportation, with easy access to Manchester city center.
- Oldham offers a mix of urban and rural living, with plenty of green spaces and outdoor activities nearby.
Work Schedule: The Marketing Automation Specialist will work a hybrid schedule, with a combination of remote and on-site work.
ASSUMPTION: Oldham provides a convenient and well-connected location for commuters, with a mix of urban and rural living to suit various preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Technical skills in Marketo and Salesforce.com
- Analytical and problem-solving skills
- Organizational and time management skills
- Collaboration and communication skills
- Cultural fit with ADI Global Distribution's values and work environment
Application Tips:
- Highlight relevant experience with Marketo and Salesforce.com in your resume and cover letter.
- Demonstrate your understanding of lead generation processes and digital demand generation trends.
- Showcase your analytical skills and attention to detail in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
ATS Keywords: Marketo, Salesforce.com, Marketing Automation, Lead Generation, Campaign Optimization, A/B Testing, Email Marketing, Data Management, Lead Scoring, Template Creation, Time Management, Organizational Skills
ASSUMPTION: ADI Global Distribution's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- HTML
- CSS
- Microsoft Office Suite
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively and independently?
- Do you have a strong attention to detail and excellent organizational skills?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: ADI Global Distribution values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.
⚠️ Potential Challenges
- The Marketing Automation Specialist role may require working on tight deadlines and managing multiple projects simultaneously.
- ADI Global Distribution's large customer base and diverse product portfolio may present complex data management challenges.
- The hybrid work arrangement may require strong self-motivation and time management skills.
- The role may involve occasional travel to other ADI Global Distribution offices or customer sites.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, the Marketing Automation Specialist position at ADI Global Distribution offers a unique opportunity to work with a large customer base and diverse product portfolio.
- ADI Global Distribution's comprehensive product portfolio and end-to-end support services set it apart from competitors in the security systems and wholesale distribution sectors.
- Career progression in this role may involve moving into a leadership position as the company expands its marketing automation capabilities.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding organization.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Creating and optimizing automated campaigns to support ADI Global Distribution's marketing objectives
- Implementing A/B testing strategies to enhance the demand creation process and improve response rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Automation Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for ADI Global Distribution?
- What opportunities are there for growth and development within the marketing automation team?
- How does ADI Global Distribution support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience with Marketo and Salesforce.com in your resume and cover letter.
- Demonstrate your understanding of lead generation processes and digital demand generation trends in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
