Web & Marketing Automation Specialist (Remote)

📌 Core Information

🔹 Job Title: Web & Marketing Automation Specialist (Remote)

🔹 Company: CrewBloom

🔹 Location: Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining landing pages and blogs using WordPress
• Creating and managing automations using Zapier for lead generation and campaign workflows
• Supporting email automation workflows via platforms like ActiveCampaign and MailerLite
• Maintaining and optimizing website performance

ASSUMPTION: This role requires a strong technical background in web development and marketing automation, with a focus on creating efficient and effective digital systems.

📋 Key Responsibilities

✅ Build and maintain landing pages and blogs using WordPress

✅ Create and manage automations using Zapier for lead generation and campaign workflows

✅ Support email automation workflows via platforms like ActiveCampaign and MailerLite

✅ Maintain and optimize website performance, ensuring it is fast, responsive, and free from bugs

✅ Perform administrative tasks as needed

ASSUMPTION: The role involves a mix of technical tasks, such as web development and automation, and administrative duties, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Marketing, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in web development, marketing automation, or a similar role

Required Skills:

• Proven WordPress experience
• Hands-on Zapier experience, with knowledge of multi-step zaps and integrations
• Familiarity with email automation platforms like ActiveCampaign, MailerLite, or similar
• Familiarity with CRM tools like Hubspot
• A sharp eye for bugs and performance issues
• Understand basic HTML/CSS or can work with developers when needed

Preferred Skills:

• Experience in A/B testing or optimizing conversion rates on landing pages
• Love improving systems and suggesting better tech workflows

ASSUMPTION: While the role requires specific technical skills, a willingness to learn and adapt is also crucial for success in this fast-paced environment.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on experience and market standards for mid-level marketing automation specialists in the Philippines)

Benefits:

• Flexible work arrangements (100% remote)
• Dynamic and inclusive company culture
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing automation specialists in the Philippines, with consideration for the remote work arrangement and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting, with a focus on remote staffing and recruitment

Company Size: Medium (201-500 employees), offering a dynamic and collaborative work environment

Founded: 2016, with a mission to make hiring as easy as placing an order on Amazon

Company Description:

• CrewBloom connects businesses with top remote talent to support their growth
• The company specializes in sourcing, vetting, and interviewing applicants for various roles, including sales, support, admin, finance, and IT
• CrewBloom offers a risk-free trial period for selected candidates

Company Specialties:

• Business Development
• Recruitment
• Offshoring
• Outsourcing
• Remote Outsourcing and Staffing

Company Website: http://www.crewbloom.com

ASSUMPTION: CrewBloom's focus on remote work and its unique hiring process make it an attractive option for job seekers looking for flexible and innovative work environments.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: 100% remote, with flexible scheduling

Growth Opportunities:

• Potential career progression into senior marketing or management roles
• Chances to work on diverse projects and gain exposure to various aspects of marketing and automation
• Opportunities to learn and develop new skills through training and mentorship programs

ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for mid-career professionals seeking flexibility and career advancement.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The country offers a low cost of living compared to other Southeast Asian nations
• The Philippines has a vibrant culture, with a mix of Spanish, American, and indigenous influences

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance, while the low cost of living in the Philippines can help maximize savings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (WordPress, Zapier, and email automation platforms)
• Final interview with the hiring manager

Key Assessment Areas:

• Technical skills in WordPress, Zapier, and email automation
• Problem-solving abilities and attention to detail
• Communication and teamwork skills
• Adaptability and willingness to learn

Application Tips:

• Highlight your relevant experience and skills in your resume, focusing on WordPress, Zapier, and email automation
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for marketing automation
• Prepare examples of your work, such as landing pages or automation workflows, to showcase your skills during the interview

ATS Keywords: WordPress, Zapier, Email Automation, ActiveCampaign, MailerLite, CRM Tools, HTML, CSS, A/B Testing, Conversion Rate Optimization, System Improvement, Tech Workflows

ASSUMPTION: The interview process focuses heavily on technical skills and problem-solving abilities, with a strong emphasis on practical examples and assessments.

🛠️ Tools & Technologies

• WordPress
• Zapier
• ActiveCampaign
• MailerLite
• Hubspot
• HTML/CSS

ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing automation roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative environments?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a strong attention to detail and a passion for optimizing systems?

ASSUMPTION: CrewBloom values candidates who are adaptable, innovative, and results-driven, with a strong focus on customer satisfaction and continuous improvement.

⚠️ Potential Challenges

• The role may require working on weekends or outside of regular business hours to support global campaigns
• The fast-paced nature of the role may lead to tight deadlines and high workloads at times
• The remote work arrangement may present communication and collaboration challenges
• The role may require occasional travel to attend company events or meet with clients

ASSUMPTION: While the role offers flexibility and growth opportunities, it also presents challenges related to work-life balance, communication, and occasional travel.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or a Web Developer focused on marketing automation
• In the Philippines, the average salary for a Marketing Automation Specialist ranges from PHP 35,000 to PHP 55,000 per month, with CrewBloom's range being slightly higher
• Career progression in this role may lead to senior marketing or management positions, with a focus on strategy and team leadership

ASSUMPTION: This role is similar to other marketing automation positions, with comparable salary ranges and career progression opportunities.

📝 Sample Projects

• Developing and optimizing landing pages for a marketing campaign using WordPress
• Creating and managing automation workflows for lead generation and nurturing using Zapier and ActiveCampaign
• Implementing A/B testing on landing pages to optimize conversion rates

ASSUMPTION: The sample projects provided are relevant to the core responsibilities of the role and offer a glimpse into the day-to-day tasks and challenges faced by the Web & Marketing Automation Specialist.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of working remotely for this team, and how do you overcome them?
• How does the company measure the success of marketing automation campaigns, and what key performance indicators (KPIs) are tracked?
• What opportunities are there for collaboration and knowledge-sharing with other teams or departments?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in WordPress, Zapier, and email automation
• Write a cover letter explaining your interest in marketing automation and your enthusiasm for the role
• Prepare examples of your work, such as landing pages or automation workflows, to showcase your skills during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.