Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Scale Army Careers

🔹 Location: Fully Remote (Cairo, Egypt preferred)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing, implementing, and optimizing high-converting funnels across platforms like ClickFunnels, GHL, and HubSpot
• Conducting A/B testing to optimize conversion rates and strategies
• Collaborating with marketing teams to align funnels with business objectives
• Working with development teams to implement and test funnel systems

ASSUMPTION: This role requires a strong focus on strategy, creativity, and analytical skills to create and optimize funnels that drive sales and engagement for clients.

📋 Key Responsibilities

✅ Funnel Creation & Optimization: Design and implement high-converting funnels on ClickFunnels, GHL, and HubSpot, with a focus on Tripwire funnels

✅ A/B Testing & Optimization: Conduct A/B tests on funnels to optimize conversion rates, test different strategies, and adjust accordingly

✅ Wireframing: Create wireframes for funnels, ensuring the user experience is intuitive, seamless, and conversion-driven

✅ Funnel Strategy: Develop funnel strategies that align with business goals, focusing on increasing sales, leads, and engagement for clients

✅ Funnel Implementation: Work directly with development teams to implement and test funnel systems

✅ Collaboration: Work with marketing teams and stakeholders to ensure the funnels align with overarching campaigns and business objectives

✅ Analytics & Reporting: Track and analyze funnel performance, producing reports to assess funnel success and identify areas for improvement

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in funnel building, strategy, and optimization

Required Skills:

• Proficiency in ClickFunnels, GHL, HubSpot, or similar funnel-building platforms
• Experience with A/B testing tools
• Strong understanding of funnel analytics and metrics
• Ability to think strategically and creatively to address funnel challenges
• Strong understanding of digital marketing and how funnels fit into larger marketing strategies

Preferred Skills:

• Experience with additional funnel-building tools like Kajabi, ActiveCampaign, or LeadPages
• Familiarity with e-commerce funnels, especially those focusing on Tripwire or low-ticket offers
• Knowledge of landing page and conversion rate optimization strategies
• Basic understanding of HTML/CSS for funnel customization

ASSUMPTION: Candidates with a proven track record in funnel building and optimization, along with strong analytical and problem-solving skills, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $2,000 - $3,000 USD per year (Based on industry standards for a Marketing Automation Specialist with 3+ years of experience in a remote, contractor role)

Benefits:

• Opportunity to work with high-profile clients across various industries
• Collaboration with talented teams to create innovative funnels and strategies
• Potential for growth and leadership in the rapidly evolving funnel-building space

Working Hours: 9 AM - 5 PM EST (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit team environment and opportunities for growth)

Founded: 2021 (Relatively new company with a focus on innovation and adaptability)

Company Description:

• Scale Army Careers is a remote hiring platform that connects talented individuals with remote roles in the U.S., paid in USD
• The company aims to provide clear, vetted job listings with expert review, ensuring a transparent and efficient application process
• Scale Army Careers focuses on matching great jobs with the right candidates, reducing guesswork and chaos in the job search process

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Working with Scale Army Careers offers candidates the opportunity to gain exposure to various industries and high-profile clients, fostering professional growth and development.

📊 Role Analysis

Career Level: Mid-level (Requires 3+ years of experience in funnel building and optimization)

Reporting Structure: This role will report directly to the hiring manager or marketing team lead, collaborating with cross-functional teams to ensure funnel alignment with business objectives

Work Arrangement: Fully Remote (With a preference for candidates in Cairo, Egypt)

Growth Opportunities:

• Potential to lead and grow within the rapidly evolving funnel-building space
• Opportunity to work with high-profile clients across various industries, expanding professional networks and skillsets
• Chance to collaborate with talented teams, fostering learning and development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset, gain exposure to diverse industries, and take on leadership responsibilities.

🌍 Location & Work Environment

Office Type: Fully Remote (With a preference for candidates in Cairo, Egypt)

Office Location(s): No physical office locations (Candidates can work from anywhere, with a preference for Cairo, Egypt)

Geographic Context:

• Cairo, Egypt: A bustling metropolis with a rich cultural heritage, offering a diverse range of amenities and attractions
• Egypt: A country with a growing tech industry and a strong focus on innovation and entrepreneurship
• United States: The primary market for Scale Army Careers, offering opportunities to work with high-profile clients and gain exposure to diverse industries

Work Schedule: 9 AM - 5 PM EST (Monday - Friday, with flexibility for different time zones)

ASSUMPTION: Working remotely with Scale Army Careers offers candidates the flexibility to work from anywhere, with a preference for candidates in Cairo, Egypt, to ensure a strong connection with the team and clients.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Funnel building and optimization skills
• Analytical and problem-solving abilities
• Collaboration and communication skills
• Understanding of digital marketing strategies

Application Tips:

• Tailor your application to highlight your funnel building and optimization experience, as well as your analytical and problem-solving skills
• Showcase your understanding of digital marketing strategies and how funnels fit into larger marketing campaigns
• Demonstrate your ability to work collaboratively and communicate effectively with cross-functional teams

ATS Keywords: Funnel building, A/B testing, wireframing, funnel strategy, analytics, digital marketing, problem-solving, collaboration

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's technical skills and cultural fit with the company.

🛠️ Tools & Technologies

• ClickFunnels
• GHL
• HubSpot
• A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
• Wireframing tools (e.g., Sketch, Figma, or Adobe XD)
• Analytics tools (e.g., Google Analytics, Mixpanel, or Hotjar)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are integral to the funnel building and optimization process.

👔 Cultural Fit Considerations

Company Values:

• Transparency: Scale Army Careers values open communication and clear expectations, ensuring a smooth and efficient application process
• Expertise: The company focuses on providing vetted job listings with expert review, ensuring a high standard of quality and relevance
• Growth: Scale Army Careers aims to help candidates grow their careers by connecting them with remote roles in the U.S., paid in USD

Work Style:

• Remote: This role is fully remote, offering flexibility and the opportunity to work from anywhere
• Collaborative: Scale Army Careers values teamwork and cross-functional collaboration to ensure funnel alignment with business objectives
• Results-driven: The company focuses on delivering measurable results and driving success for clients

Self-Assessment Questions:

• Do you have a proven track record in funnel building and optimization, with a strong understanding of digital marketing strategies?
• Are you comfortable working remotely and collaborating with cross-functional teams to ensure funnel alignment with business objectives?
• Do you have strong analytical and problem-solving skills, with the ability to think strategically and creatively to address funnel challenges?

ASSUMPTION: Candidates who are results-driven, collaborative, and comfortable working remotely will be well-suited to the work style and culture at Scale Army Careers.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with the rapidly evolving funnel-building space and emerging technologies
• Adapting to different client needs and preferences, creating tailored solutions that drive measurable results
• Working in a fully remote environment, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Growth Hacker: Both roles focus on driving growth and optimizing funnels, but the Marketing Automation Specialist role is more focused on the technical aspects of funnel building and optimization, while the Growth Hacker role is more focused on strategy and experimentation
• Industry-specific context: The Marketing Automation Specialist role at Scale Army Careers focuses on working with high-profile clients across various industries, offering exposure to diverse markets and business models
• Career path comparison: The Marketing Automation Specialist role can lead to career growth and advancement within the funnel-building space, with opportunities to take on leadership responsibilities and expand skillsets

ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, with opportunities for growth and exposure to diverse industries and business models.

📝 Sample Projects

• Designing and implementing a high-converting Tripwire funnel for an e-commerce client, focusing on driving sales and engagement
• Conducting A/B tests on a client's funnel to optimize conversion rates and improve overall performance
• Collaborating with a marketing team to ensure a client's funnel aligns with overarching campaigns and business objectives

ASSUMPTION: These sample projects illustrate the technical and strategic aspects of the Marketing Automation Specialist role, showcasing the candidate's ability to create, optimize, and implement high-converting funnels.

❓ Key Questions to Ask During Interview

• Can you describe the typical funnel-building process for a client project, from initial consultation to implementation and optimization?
• How does the marketing team collaborate with the funnel-building team to ensure alignment with business objectives and overarching campaigns?
• What opportunities are there for growth and advancement within the funnel-building team, and how does the company support the professional development of its employees?
• How does the company stay up-to-date with the rapidly evolving funnel-building space, and what resources are available to employees to continue learning and developing their skills?
• What is the work environment like for remote employees, and how does the company foster collaboration and communication in a virtual setting?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development within the Marketing Automation Specialist position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your application to highlight your funnel building and optimization experience, as well as your analytical and problem-solving skills
• Record a video showcasing your skill sets, focusing on your ability to create, optimize, and implement high-converting funnels
• Prepare for the interview by researching the company and role, and practicing your responses to common interview questions
• Follow up with the hiring manager within 72 hours of submitting your application, expressing your interest in the role and asking any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.