Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: CyberArk

🔹 Location: Newton, Massachusetts

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Executing marketing campaigns using Marketo
• Collaborating with the marketing team to gather requirements and translate campaign goals into technical execution
• Managing email builds, sends, landing pages, and dynamic content
• Planning and performing A/B testing to improve campaign results
• Supporting strategic marketing automation projects like segmentation, deliverability, and email performance reporting

ASSUMPTION: This role requires a balance of strategic thinking and technical execution. The ideal candidate will have a strong understanding of marketing automation best practices and be able to work effectively in a cross-functional team.

📋 Key Responsibilities

✅ Work with the Marketing team to build and execute Marketo programs (Email, Event, Webinars) that create quality demand efficiently at scale

✅ Create and partner with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration

✅ Plan and perform A/B testing within the marketing automation platform to improve results

✅ Support the Marketing team with the planning and execution of strategic marketing automation projects

✅ Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders

✅ Excellent communication, attention to detail, and desire to improve processes

ASSUMPTION: This role involves a high degree of technical proficiency and attention to detail. The ideal candidate will be comfortable working with complex processes and a large MarTech stack.

🎯 Required Qualifications

Education: Bachelor's degree, preferably in marketing, communications, or journalism

Experience: 8 years of progressive marketing-related experience with at least 5 years of marketing automation experience

Required Skills:

• Expert proficiency in marketing automation and CRM: strategies, tactics, best practices, project management, and results
• Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation
• Technical aptitude: ability to understand technologies and leverage them to achieve desired results
• Experience in B2B Enterprise SaaS marketing (preferred)
• Deep experience with Marketing Automation Platforms (Marketo preferred)
• Experience designing web chatbot playbooks (Drift, Intercom, Qualified)
• Experience designing cadences in a sales engagement platform (Outreach, Salesloft)
• Proficiency in CRM systems (Salesforce preferred)

Preferred Skills:

• Experience in the cybersecurity industry
• Fluency in additional languages

ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in marketing automation and a proven track record of driving results in a B2B enterprise environment are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $58,000 - $85,000/year, plus commissions or discretionary bonus based on performance

Benefits:

• Medical
• Dental
• Vision
• Financial and other benefits

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing automation specialist role with the given experience level. The actual salary may vary based on individual performance and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity. CyberArk is a global leader in identity security, focused on privileged access management.

Company Size: Large (1,001-5,000 employees). This size offers a mix of structured processes and opportunities for individual impact.

Founded: 1999. CyberArk has over two decades of experience in the cybersecurity industry.

Company Description:

• CyberArk specializes in protecting against cyber threats that exploit privileged credentials to attack the heart of the enterprise
• The company's solutions are trusted by the world's leading organizations to protect their most critical assets
• CyberArk fosters a culture of innovation, collaboration, and continuous learning

Company Specialties:

• Privileged Access Management (PAM)
• Identity Security
• Cybersecurity Consulting Services

Company Website: www.cyberark.com

ASSUMPTION: CyberArk's focus on privileged access management makes it a unique player in the cybersecurity industry. Candidates should be interested in the specific challenges and opportunities presented by this niche.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing team.

Reporting Structure: The Marketing Automation Specialist will report directly to the Senior Marketing Manager.

Work Arrangement: On-site with remote flexibility. This role requires a presence in the Newton, MA office but offers flexibility for remote work.

Growth Opportunities:

• Advancement to a senior or management role within the marketing team
• Expansion into other areas of marketing or cybersecurity
• Opportunities to work on high-impact projects and drive strategic initiatives

ASSUMPTION: Given CyberArk's size and growth trajectory, there are significant opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Corporate office. The Newton, MA office is a professional, collaborative environment.

Office Location(s): Newton, MA

Geographic Context:

• Newton is a suburban city located just outside of Boston, MA
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
• CyberArk's office is located in a modern, professional park with nearby amenities

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: The Newton, MA location offers a convenient, family-friendly environment with easy access to Boston's cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site interview with the marketing team
• Final interview with the senior marketing manager

Key Assessment Areas:

• Technical proficiency in marketing automation and CRM
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit with CyberArk's values and work environment

Application Tips:

• Highlight specific examples of your marketing automation experience and achievements
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for the technical assessment by reviewing your knowledge of Marketo and other relevant tools

ATS Keywords: Marketing Automation, Marketo, Campaign Execution, Email Marketing, Database Management, A/B Testing, Lead Routing, Data Management, Project Management, CRM, B2B Marketing, Digital Marketing

ASSUMPTION: CyberArk's application process is designed to assess both technical proficiency and cultural fit. Candidates should be prepared to demonstrate their skills and align their values with the company's mission and culture.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Outreach or Salesloft
• Drift, Intercom, or Qualified
• Other marketing and sales tools as needed

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as CyberArk continues to invest in and adopt new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus
• Integrity

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Proactive and self-motivated

Self-Assessment Questions:

• How do you stay current with the latest marketing automation trends and best practices?
• Can you describe a time when you had to collaborate with cross-functional teams to achieve a marketing goal?
• How do you approach A/B testing and data analysis to improve campaign performance?

ASSUMPTION: CyberArk's culture values innovation, collaboration, and continuous learning. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, team-oriented environment.

⚠️ Potential Challenges

• Managing a large volume of campaigns and requests from multiple teams
• Keeping up with the latest marketing automation trends and tools
• Balancing strategic thinking with day-to-day campaign execution
• Working in a fast-paced, dynamic environment with evolving priorities

ASSUMPTION: The Marketing Automation Specialist role at CyberArk presents unique challenges and opportunities. Candidates should be prepared to manage a high volume of work and adapt to a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing automation roles, this position focuses specifically on privileged access management within the cybersecurity industry
• CyberArk's size and growth trajectory offer opportunities for career advancement and professional development not found in smaller organizations
• This role requires a balance of technical proficiency and strategic thinking, making it a strong fit for candidates interested in both marketing and cybersecurity

ASSUMPTION: Given the unique focus of CyberArk's products and the company's size and growth trajectory, this role offers a distinct set of opportunities and challenges compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and executing a multi-channel campaign to promote a new product launch
• Implementing a lead scoring system to improve demand generation efficiency
• Designing and implementing a web chatbot playbook to support customer engagement and lead qualification

ASSUMPTION: The specific projects undertaken by the Marketing Automation Specialist will vary based on the company's priorities and the individual's skills and interests.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the company?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• How does CyberArk support the professional development and growth of its employees?
• What is the company's approach to data privacy and security, and how does this role contribute to those efforts?
• How does the marketing team collaborate with other departments, such as sales and product management?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and alignment with CyberArk's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing automation experience and skills
• Prepare for the technical assessment by reviewing your knowledge of Marketo and other relevant tools
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.