📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Ledger
🔹 Location: London, United Kingdom
🔹 Job Type: Permanent contract / CDI
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (London office)
🚀 Job Overview
Key aspects of this role include:
- Building, implementing, and optimizing marketing campaigns to drive user engagement, adoption, and retention for the Ledger Live app.
- Managing multi-channel marketing campaigns and collaborating with various teams for effective delivery.
- Optimizing delivery processes and improving internal processes through routine analysis and actionable ideas.
- Working closely with product, marketing, sales, and analytics teams to build and deliver a high volume of campaigns.
ASSUMPTION: This role requires a strong background in CRM and marketing automation, as well as excellent communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Create, manage, analyze, and optimize multi-channel marketing campaigns to drive user engagement, adoption, and retention for the Ledger Live app.
✅ Initiate and oversee the cross-team collaboration of content creation, design, development, localisation, tracking, and delivery of each campaign.
✅ Find ideas and solutions for automating, optimizing, and improving internal processes through routine analysis and supplying actionable ideas.
✅ Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure campaigns are delivered on time and to a high standard.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of CRM / marketing automation experience
Required Skills:
- Proficient in spoken and written English
- Exceptional team player with a creative marketing orientation and attention to detail
- Demonstrable experience or interest in the crypto industry
- Proficient in a Marketing Automation Platform (e.g., Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, HubSpot)
Preferred Skills:
- Knowledge of SQL and Liquid Scripting
- Background in FinTech or trading
ASSUMPTION: While not explicitly stated, a strong understanding of the digital assets and Web3 industry is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in London)
Benefits:
- Equity: Employees are awarded stock options to share in the company's success as it grows.
- Flexibility: A hybrid work policy allows for a combination of remote and on-site work.
- Social: Frequent social events, snacks, and drinks in the Holborn office.
- Medical: Comprehensive health insurance policy offering extensive medical, dental, and vision care coverage.
- Well-being: Personal development, coaching, and fitness opportunities with dedicated partners.
- Vacation: 28 days of paid leave per year, in addition to national holidays.
- High tech: Access to high-performance office equipment and gadgets, including Apple products.
- Transport: Ledger reimburses part of your preferred means of transportation.
- Discounts: Employee discount on all Ledger products.
Working Hours: Full-time, 40 hours per week (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in London. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Ledger is a global platform for digital assets and Web3, focusing on hardware wallets and digital asset management services. The company operates in the rapidly expanding world of web3 and digital assets, with over 20% of the world's crypto assets secured through its products.
Company Size: Ledger has over 500 employees, with a team of more than 900 professionals developing a variety of products and services. This size allows for ample opportunities for growth and collaboration within the company.
Founded: Ledger was founded in 2014 in Paris, France, and has since expanded to include offices in the UK, US, Switzerland, and Singapore.
Company Description:
- Ledger is the global leader in critical digital asset security and utility, with over 6 million devices sold to consumers in 200 countries and 10+ languages.
- The company offers a range of products and services, including hardware wallets (Ledger Stax, Nano S Plus, Nano X), the Ledger Live companion app, [LEDGER] Market, Ledger Enterprise, and Ledger Academy.
- Ledger's mission is to make the world of digital assets accessible and secure for everyone, enabling individuals and companies to securely buy, store, swap, grow, and manage crypto assets.
Company Specialties:
- Hardware wallets and digital asset management services
- Secure-minting and first-sale distribution platforms
- Crypto asset security and utility
- Education and resources for digital asset users
Company Website: https://www.ledger.com
ASSUMPTION: Ledger's focus on security, accessibility, and user education makes it an attractive employer for individuals interested in the digital assets and Web3 industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in CRM and marketing automation. The position offers opportunities for growth and career advancement within the company.
Reporting Structure: The Marketing Automation Specialist will report directly to the CRM Team Lead and collaborate closely with various teams, including product, marketing, sales, and analytics.
Work Arrangement: This is a hybrid role, requiring employees to work from the Ledger office in London for a portion of the week, with the remainder of the time worked remotely.
Growth Opportunities:
- As Ledger continues to expand, there may be opportunities for the Marketing Automation Specialist to take on more responsibilities or move into a management role.
- The company's focus on employee development and growth provides ample opportunities for professional advancement.
- Working closely with various teams may expose the Marketing Automation Specialist to new skills and areas of interest within the company.
ASSUMPTION: Ledger's commitment to employee growth and development makes this an attractive role for individuals looking to advance their careers in the digital assets and Web3 industry.
🌍 Location & Work Environment
Office Type: Ledger's London office is located in Holborn, offering a modern and collaborative work environment.
Office Location(s): 138 Holborn, London EC1N 2NH, UK
Geographic Context:
- London is a major global financial hub, making it an ideal location for a company focused on digital assets and Web3.
- The city offers a diverse range of cultural, social, and professional opportunities.
- Ledger's Holborn office is conveniently located near public transportation, with excellent connections to the rest of the city.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees expected to work core hours between 10:00 AM and 4:00 PM BST.
ASSUMPTION: Ledger's London office provides a dynamic and collaborative work environment, with easy access to the city's many amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the CRM Team Lead
- On-site or virtual interview with the CRM Team and relevant stakeholders
- Final interview with the Head of CRM or another senior leader
Key Assessment Areas:
- Technical skills and experience with marketing automation platforms
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Ledger's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Ledger's products and the digital assets industry in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills.
ATS Keywords: Marketing Automation, CRM, Campaign Management, Cross-Functional Collaboration, Creative Marketing, Attention to Detail, SQL, Liquid Scripting, Crypto Industry, Digital Assets, Web3
ASSUMPTION: Ledger's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Marketing Automation Platform (e.g., Braze, Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Ledger's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Pragmatism: Ledger values practical and realistic approaches to problem-solving and decision-making.
- Audacity: The company encourages employees to take calculated risks and challenge the status quo.
- Commitment: Ledger expects its employees to be dedicated, responsible, and accountable for their work.
- Trust: The company values transparency, honesty, and integrity in all interactions.
- Transparency: Ledger fosters an open and collaborative work environment, with clear communication and information sharing.
Work Style:
- Collaborative: Ledger encourages cross-functional teamwork and collaboration to drive innovation and success.
- Agile: The company embraces an agile work methodology, with a focus on continuous improvement and adaptation.
- Dynamic: Ledger operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you have a proven track record of success in CRM and marketing automation, with a strong understanding of the digital assets industry?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you share Ledger's values and commitment to making the world of digital assets accessible and secure for everyone?
ASSUMPTION: Ledger's values and work style make it an attractive employer for individuals who are pragmatic, audacious, committed, trustworthy, and transparent, with a collaborative and dynamic approach to work.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong project management and organizational skills.
- Ledger's rapid growth and expansion may present challenges in terms of maintaining a consistent work-life balance.
- The digital assets industry is subject to regulatory changes and market volatility, which may impact the role and responsibilities of the Marketing Automation Specialist.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
ASSUMPTION: Ledger's commitment to employee well-being and work-life balance, as well as its focus on open communication and collaboration, helps mitigate these potential challenges.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position offers a unique opportunity to work in the rapidly expanding world of digital assets and Web3.
- Ledger's focus on security, accessibility, and user education sets it apart from other companies in the industry.
- This role offers opportunities for growth and career advancement within the company, as well as the potential to work on high-impact projects with a global reach.
ASSUMPTION: Ledger's focus on innovation, collaboration, and employee development makes this role an attractive opportunity for marketing professionals looking to make an impact in the digital assets and Web3 industry.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to drive user engagement and adoption for the Ledger Live app.
- Optimizing the delivery process for a high-volume campaign, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
- Collaborating with the product team to create targeted content and messaging for a new feature launch, resulting in a 30% increase in user activation.
ASSUMPTION: These sample projects demonstrate the Marketing Automation Specialist's ability to drive user engagement, optimize campaign performance, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the CRM team, and how this role fits into the broader marketing organization?
- How does Ledger support the professional development and growth of its employees, particularly in the marketing and CRM functions?
- Can you provide examples of how Ledger's values and work style have contributed to the company's success in the digital assets industry?
- How does Ledger approach collaboration and communication with remote team members, and what tools and processes are in place to facilitate this?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These interview questions are designed to assess Ledger's commitment to employee growth, collaboration, and communication, as well as the specific priorities and expectations for the Marketing Automation Specialist role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ledger careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your background in CRM and marketing automation, as well as your understanding of the digital assets industry.
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills.
- If selected for an interview, be prepared to discuss your approach to marketing automation, campaign management, and cross-functional teamwork, as well as your alignment with Ledger's values and work style.
- Follow up with Ledger one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
