📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Wintrust Financial Corporation
🔹 Location: Rosemont, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations of Adobe Campaign Classic platform
- Creating and deploying multichannel marketing automation campaigns
- Collaborating with cross-functional teams to define business and technical requirements
- Supporting enterprise change management and software development lifecycle (SDLC)
- Writing and maintaining system documentation and process maps
ASSUMPTION: This role requires a strong understanding of marketing automation and Adobe Campaign Classic platform. Experience in digital marketing, campaign testing, and data maintenance is also crucial.
📋 Key Responsibilities
✅ Manage day-to-day operations of Adobe Campaign Classic platform
✅ Create and deploy multichannel marketing automation campaigns
✅ Collaborate with IT business partners, Program Managers, Business Analysts, and Content Authors
✅ Support enterprise change management and software development lifecycle (SDLC)
✅ Write and maintain system documentation and process maps
✅ Participate on cross-functional teams to support and define business and technical requirements
✅ Author complex system reports and data integration/migration templates
ASSUMPTION: This role involves a mix of technical tasks, such as managing the Adobe Campaign Classic platform and writing system documentation, as well as collaborative work with various teams to define business requirements and deploy marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of relevant experience in marketing automation, digital marketing, and campaign testing
Required Skills:
- Proficient in Adobe Campaign Classic platform and Adobe Experience Cloud suite of tools
- Strong knowledge of marketing automation, digital marketing best practices, and marketing strategy
- Proficient in developing custom schemas, JavaScript, XML, SQL queries, and data imports/exports
- Familiarity with APIs, SOAP/REST integrations, and ETL processes
- Understanding of relational databases and data modeling
Preferred Skills:
- Experience with Adobe Campaign Classic schema customization
- Familiarity with campaign execution processes, including data preparation, audience segmentation, testing, and deployment
ASSUMPTION: Candidates should have a strong background in marketing automation and a solid understanding of Adobe Campaign Classic. Proficiency in developing custom schemas, JavaScript, XML, and SQL queries is essential for this role.
💰 Compensation & Benefits
Salary Range: $59,000 - $77,000 USD per year
Benefits:
- Medical Insurance
- Dental
- Vision
- Life Insurance
- Accidental Death and Dismemberment
- Short-term and Long-term Disability Insurance
- Parental Leave
- Employee Assistance Program (EAP)
- Traditional and Roth 401(k) with company match
- Flexible Spending Account (FSA)
- Employee Stock Purchase Plan at 5% discount
- Critical Illness Insurance
- Accident Insurance
- Transportation and Commuting Benefits
- Banking Benefits
- Pet Insurance
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM CST
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for a Marketing Automation Specialist role. Benefits are comprehensive and include medical, dental, vision, life insurance, and retirement plans.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1991
Company Description:
- Wintrust Financial Corporation is a financial holding company based in Rosemont, Illinois
- Provides traditional community banking and commercial banking services, wealth management solutions, commercial and life insurance premium financing, mortgage origination, and more
- Offers community-oriented personal and business banking services to customers in the greater Chicagoland area, northwest Indiana, southern Wisconsin, and Florida through more than 175 community bank locations
Company Specialties:
- Commercial insurance premium financing
- Short-term accounts receivable financing
- Treasury management services
Company Website: www.wintrust.com
ASSUMPTION: Wintrust Financial Corporation is a large, established financial services company with a wide range of products and services. They have a significant presence in the Chicagoland area and offer competitive benefits and compensation packages.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Marketing Technology Manager and works closely with various teams, including IT, Program Managers, Business Analysts, and Content Authors
Work Arrangement: Remote OK, with the option to work from home or in the office
Growth Opportunities:
- Potential to advance to a Marketing Technology Manager or similar role with experience and strong performance
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing and technology
- Chance to collaborate with cross-functional teams and develop skills in project management, stakeholder communication, and process improvement
ASSUMPTION: This role offers opportunities for growth and development within the marketing technology field. With experience and strong performance, candidates may advance to management or related roles.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): 9700 W. Higgins Rd., Rosemont, IL 60018, US
Geographic Context:
- Rosemont is a village in Cook County, Illinois, located approximately 15 miles northwest of Chicago
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Rosemont is home to several corporate headquarters and entertainment venues, including the Allstate Arena and the Donald E. Stephens Convention Center
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM CST, with flexibility for remote work
ASSUMPTION: The office is located in Rosemont, Illinois, with the option to work remotely. The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical skills in Adobe Campaign Classic and related tools
- Problem-solving and analytical skills
- Communication and collaboration skills
- Understanding of marketing automation and digital marketing best practices
Application Tips:
- Highlight relevant experience with Adobe Campaign Classic and other marketing automation tools
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for technical assessments or case studies by reviewing your knowledge of Adobe Campaign Classic and related tools
ATS Keywords: Adobe Campaign Classic, marketing automation, digital marketing, campaign testing, data maintenance, configuration, JavaScript, XML, SQL, APIs, SOAP/REST integrations, ETL processes, relational databases, data modeling
ASSUMPTION: The application process may include a technical assessment or case study to evaluate the candidate's skills in Adobe Campaign Classic and related tools. Candidates should tailor their resume and cover letter to highlight relevant skills and experiences.
🛠️ Tools & Technologies
- Adobe Campaign Classic
- Adobe Experience Cloud suite of tools
- JavaScript, XML, SQL
- APIs, SOAP/REST integrations, ETL processes
- Relational databases and data modeling tools
ASSUMPTION: This role requires proficiency in Adobe Campaign Classic and the Adobe Experience Cloud suite of tools. Familiarity with JavaScript, XML, SQL, APIs, SOAP/REST integrations, and ETL processes is also essential.
👔 Cultural Fit Considerations
Company Values:
- Community-focused
- Relationship-driven
- Collaborative
- Inclusive
Work Style:
- Team-oriented
- Adaptable to change
- Focused on continuous improvement
- Committed to delivering high-quality work
Self-Assessment Questions:
- Do you have a strong understanding of marketing automation and Adobe Campaign Classic?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have experience managing projects and working with cross-functional teams?
ASSUMPTION: Wintrust Financial Corporation values a community-focused, collaborative, and inclusive work environment. Candidates should assess their fit with these values and the required work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest trends and best practices in marketing automation and digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the marketing technology landscape
ASSUMPTION: This role may present challenges in managing multiple projects and priorities, staying current with marketing automation trends, and collaborating effectively with cross-functional teams. Candidates should be prepared to adapt to changes and work in a dynamic environment.
📈 Similar Roles Comparison
- Marketing Automation Specialist vs. Marketing Automation Manager: The Marketing Automation Specialist role focuses more on day-to-day operations and technical tasks, while the Marketing Automation Manager role involves strategic planning and team leadership
- Marketing Automation Specialist vs. Marketing Cloud Consultant: The Marketing Automation Specialist role is more focused on internal operations and campaign execution, while the Marketing Cloud Consultant role involves external client-facing work and solution implementation
- Career path: Marketing Automation Specialist → Marketing Automation Manager → Marketing Technology Director
ASSUMPTION: The Marketing Automation Specialist role is distinct from other marketing technology roles, with a focus on day-to-day operations and technical tasks. The career path for this role may lead to management or director-level positions in marketing technology.
📝 Sample Projects
- Developing and executing a multichannel marketing campaign to promote a new product launch
- Creating and maintaining data queries and technical workflows to support marketing automation campaigns
- Supporting the implementation of new product features or updates in Adobe Campaign Classic
ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, creating and maintaining data queries and technical workflows, and supporting the implementation of new product features or updates in Adobe Campaign Classic.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing technology team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as IT, Program Managers, Business Analysts, and Content Authors?
- What opportunities are there for professional development and growth within the marketing technology team?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to remote work and flexibility for this role?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the team, and the company's culture. Questions about challenges, collaboration, growth opportunities, work-life balance, and remote work can provide valuable insights into the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with Adobe Campaign Classic and marketing automation
- Prepare for technical assessments or case studies by reviewing your knowledge of Adobe Campaign Classic and related tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
