📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: Pall Corporation
🔹 Location: Pune, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Designing, building, and executing global marketing automation campaigns in Salesforce Marketing Cloud
- Collaborating with marketers and content teams to ensure campaign messaging aligns with audience needs and business goals
- Implementing and optimizing lead scoring, segmentation, and dynamic content to drive conversion rates and customer engagement
- Partnering with the analytics team to assess campaign effectiveness and propose actionable insights for improvement
- Providing training and support to regional teams using the marketing automation platform to ensure global campaign consistency and quality
ASSUMPTION: This role requires a strong background in B2B marketing automation and cross-functional collaboration. The ideal candidate will have experience with Salesforce Marketing Cloud or a comparable platform and be comfortable working in a global team.
📋 Key Responsibilities
✅ Design, build, and execute global marketing automation campaigns in Salesforce Marketing Cloud, including emails, landing pages, forms, and nurture programs
✅ Collaborate with marketers and content teams to ensure campaign messaging aligns with audience needs and business goals
✅ Implement and optimize lead scoring, segmentation, and dynamic content to drive conversion rates and customer engagement
✅ Partner with the analytics team to assess campaign effectiveness and propose actionable insights for improvement
✅ Provide training and support to regional teams using the marketing automation platform to ensure global campaign consistency and quality
ASSUMPTION: This role requires a high level of technical proficiency in marketing automation, as well as strong communication and collaboration skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 3+ years of hands-on experience with Salesforce Marketing Cloud or a comparable B2B marketing automation platform
Required Skills:
- Proven experience with Salesforce Marketing Cloud or similar marketing automation platforms
- Strong campaign management skills
- Excellent communication and collaboration skills
- Ability to analyze data and draw insights to optimize campaigns
- Fluency in English
Preferred Skills:
- Experience with lead scoring and segmentation
- Knowledge of HTML and CSS
- Familiarity with CRM systems
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of digital marketing best practices and be comfortable working with data to inform campaign strategy.
💰 Compensation & Benefits
Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for a Marketing Automation Specialist with 3-5 years of experience in Pune, India)
Benefits:
- Paid Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
Working Hours: Full-time, remote work arrangement with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Specialist with 3-5 years of experience in Pune, India. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Pall Corporation operates in the manufacturing industry, specifically in filtration, separation, and purification solutions. The company serves a wide range of industries, including life sciences, diagnostics, and biotechnology.
Company Size: Pall Corporation has 5,001-10,000 employees globally, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: Pall Corporation was founded in 1946 and has since grown to become a leading provider of filtration, separation, and purification solutions.
Company Description:
- Pall Corporation is a global leader in filtration, separation, and purification solutions, serving a wide range of industries, including life sciences, diagnostics, and biotechnology
- The company is committed to taking on its customers' biggest challenges and pushing the limits of science and technology to deliver innovative solutions
- Pall Corporation is part of Danaher, a global science and technology innovator committed to helping its customers solve complex challenges across a broad range of industries and applications
Company Specialties:
- Filtration
- Separation
- Purification
- Bioprocessing
- Food & Beverage
- Fuels & Chemical
- Water Treatment
- Machinery & Equipment
- Power Generation
- Microelectronics
- Aerospace & Defense
Company Website: www.pall.com
ASSUMPTION: Pall Corporation's focus on innovation and collaboration makes it an attractive employer for candidates seeking to work on complex challenges and make a real impact in their industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in marketing automation and a strong understanding of digital marketing best practices.
Reporting Structure: This role reports to the Sr Director of Digital Operations and is part of the Life Science Innovation Group.
Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Pall Corporation continues to grow and expand its offerings, there may be opportunities for the Marketing Automation Specialist to take on more responsibilities or move into a management role
- The company's focus on innovation and collaboration may also present opportunities for the candidate to work on cutting-edge projects and gain new skills
ASSUMPTION: Given Pall Corporation's size and growth trajectory, there are likely to be numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Remote work arrangement
Office Location(s): Pune, India
Geographic Context:
- Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions, IT industry, and manufacturing sector
- The city has a tropical savanna climate, with warm and humid weather throughout the year
- Pune is well-connected by air, rail, and road, making it easy for remote workers to travel for meetings or events
Work Schedule: Full-time, with flexible hours to accommodate the remote work arrangement
ASSUMPTION: The remote work arrangement for this role may provide the candidate with greater flexibility and work-life balance, while still allowing for collaboration and communication with the global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical proficiency in marketing automation
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit with Pall Corporation's values and work environment
Application Tips:
- Highlight relevant experience with Salesforce Marketing Cloud or similar marketing automation platforms
- Demonstrate strong campaign management skills and a data-driven approach to marketing
- Showcase ability to work collaboratively and effectively in a global team
ATS Keywords: Salesforce Marketing Cloud, marketing automation, campaign management, lead scoring, segmentation, dynamic content, customer engagement, analytics, collaboration
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Pall Corporation's values and work environment.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- CRM system (likely Salesforce or similar)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Automation Specialist will be expected to have a strong proficiency in Salesforce Marketing Cloud and other relevant marketing automation tools, as well as a working knowledge of CRM systems and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Global team collaboration
- Data-driven decision making
- Continuous learning and improvement
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have experience working in a global team and collaborating with colleagues across different time zones?
- Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
- Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?
ASSUMPTION: Pall Corporation values innovation, collaboration, and customer focus, and candidates who demonstrate these qualities are likely to be a strong fit for the company's culture and work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working in a global team may present challenges in communication and collaboration, requiring the candidate to be proactive and adaptable
- The remote work arrangement may require the candidate to be self-motivated and able to work independently
- Keeping up with the latest trends and best practices in marketing automation may require continuous learning and professional development
ASSUMPTION: While there may be challenges associated with this role, the opportunity to work on complex campaigns and collaborate with a global team makes it an attractive and rewarding position for the right candidate.
📈 Similar Roles Comparison
- This role is similar to other Marketing Automation Specialist positions, but may differ in the specific industries served and the global nature of the team
- Pall Corporation's focus on innovation and collaboration may provide unique opportunities for the candidate to work on cutting-edge projects and gain new skills
- Compared to other mid-level marketing roles, this position may offer greater responsibility and autonomy, as well as opportunities for career advancement
ASSUMPTION: While this role is similar to other Marketing Automation Specialist positions, Pall Corporation's unique focus on innovation and collaboration sets it apart and provides unique opportunities for the candidate.
📝 Sample Projects
- Developing and executing a global email campaign to promote a new product launch
- Implementing lead scoring and segmentation to improve conversion rates and customer engagement
- Collaborating with the analytics team to assess campaign effectiveness and propose actionable insights for improvement
ASSUMPTION: These sample projects are intended to give the candidate an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects and campaigns may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Pall Corporation support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Pall Corporation foster a culture of innovation and collaboration, and what opportunities are there for the candidate to contribute to this?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company, and to demonstrate their interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience with Salesforce Marketing Cloud or similar marketing automation platforms, as well as your strong campaign management skills and data-driven approach to marketing
- Prepare for the interview by researching Pall Corporation's values and work environment, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
