Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Version 1

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing customer relationship management systems and marketing automation platforms
• Collaborating with marketing and sales teams to enhance lead nurturing, segmentation, and reporting
• Developing automated workflows to support lead nurturing, customer engagement, and campaign effectiveness
• Monitoring and optimizing CRM and automation performance to improve ROI and customer lifecycle management
• Ensuring seamless integration between CRM, marketing platforms, and digital tools

ASSUMPTION: This role requires a strong analytical mindset and a passion for process improvement to succeed in a fast-paced, technology-driven environment.

📋 Key Responsibilities

✅ Manage and maintain the CRM system's marketing integration (Microsoft Dynamics 365 and Hubspot) to ensure data accuracy, integrity, and usability across marketing and sales functions.

✅ Execute marketing automation strategies to support lead nurturing, customer engagement, and campaign effectiveness.

✅ Collaborate with Campaign and ABM Managers to design and implement automated workflows that align with revenue and engagement goals.

✅ Monitor and optimize CRM and automation performance, including lead scoring, segmentation, and conversion tracking, to improve ROI and customer lifecycle management.

✅ Ensure seamless integration between CRM, marketing platforms, and digital tools, including website forms, analytics, and third-party applications.

✅ Support the implementation of SEO and content strategies by ensuring CRM and automation systems capture and reflect user behaviour and engagement data.

✅ Generate and analyse reports on campaign performance, user journeys, and CRM health to provide actionable insights and recommendations.

✅ Integrate and analyse digital tools and platforms such as Google Analytics (Universal/GA4), HubSpot, Microsoft Dynamics 365, Microsoft Clarity, and SEMrush to support marketing operations.

ASSUMPTION: This role involves working closely with various teams and requires strong communication and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-4 years of proven experience in CRM management and marketing automation, preferably in the IT Services or technology sector.

Required Skills:

• Strong understanding of data analytics, segmentation, and lead lifecycle management
• Proficiency in marketing automation and reporting tools such as Microsoft Dynamics 365, HubSpot, PowerBI, and Google Analytics
• Excellent communication and stakeholder management skills
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously
• Innovative thinker with a proactive approach to problem-solving and process improvement

Preferred Skills:

• Experience integrating CRM and automation systems post-acquisition

ASSUMPTION: Candidates with experience in the IT Services or technology sector may have an advantage in understanding the specific needs and challenges of this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a role of this level in Bengaluru)

Benefits:

• Hybrid Schedule
• Private Medical Insurance
• Life Insurance
• Free Eye Tests
• Contributions Towards Glasses
• Incentivized Certifications
• Profit Share Scheme
• Career Development Program

Working Hours: Full-time, with a hybrid work arrangement allowing for a balance between work and life.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Version 1 operates in the IT Services and IT Consulting industry, focusing on managed services, application modernisation, cloud transformation, data analytics, and enterprise applications.

Company Size: Version 1 is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Version 1 was founded in 2006 and has since grown to become a leader in AI and digital transformation, partnering strategically with global organisations.

Company Description:

• Version 1 is a leader in AI and digital transformation, partnering strategically with global organisations to transform and adopt technology and drive innovation in a responsible way.
• The company offers an end-to-end offer designed to address the most difficult challenges faced by customers, supported by the latest cutting-edge technologies.
• Version 1 is focused on delivering successful customer outcomes through the power of world-class teams, with a pledge underscored by the key principles of customer success, empowered people, and a strong organisation.

Company Specialties:

• Managed Services
• Application Modernisation
• Cloud Transformation
• Data X AI
• Enterprise Applications
• Business Transformation
• Experience Design
• Oracle
• AWS
• Microsoft
• Snowflake

Company Website: https://www.version1.com

ASSUMPTION: Version 1's focus on customer success and empowered people creates an environment that values employee growth and development.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in marketing automation and CRM management, seeking to advance their careers in a mid-sized company.

Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Operations Manager and collaborate closely with marketing and sales teams.

Work Arrangement: This role offers a hybrid work arrangement, allowing employees to balance their work and personal lives.

Growth Opportunities:

• Expanding skills and knowledge in marketing automation and CRM management
• Gaining experience working with a diverse range of teams and stakeholders
• Potential career progression into senior marketing roles or specialist positions within the marketing technology domain

ASSUMPTION: The hybrid work arrangement and focus on employee growth make this role an attractive opportunity for candidates seeking work-life balance and career development.

🌍 Location & Work Environment

Office Type: Version 1's Bengaluru office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry, with many multinational corporations having a presence in the city.
• The city offers a mix of traditional and modern amenities, with a rich cultural heritage and a vibrant nightlife.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year, making it an ideal location for those who enjoy a tropical climate.

Work Schedule: Full-time, with a hybrid work arrangement allowing for a balance between work and life.

ASSUMPTION: The hybrid work arrangement and modern office environment create a flexible and enjoyable work experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical skills in marketing automation and CRM management
• Problem-solving and analytical skills
• Communication and stakeholder management skills
• Cultural fit and alignment with Version 1's values

Application Tips:

• Highlight relevant experience and achievements in marketing automation and CRM management
• Tailor your resume and cover letter to demonstrate your fit for this role and the company's values
• Prepare for technical assessments or case studies by brushing up on your marketing automation and CRM skills
• Research Version 1's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Marketing Automation, CRM Management, Data Analytics, Lead Lifecycle Management, Segmentation, Reporting Tools, Microsoft Dynamics 365, HubSpot, PowerBI, Google Analytics, Campaign Performance, Workflow Automation, SEO Strategies, Process Improvement, Stakeholder Management, Attention to Detail

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and be prepared to discuss their fit with Version 1's company culture.

🛠️ Tools & Technologies

• Microsoft Dynamics 365
• HubSpot
• PowerBI
• Google Analytics (Universal/GA4)
• Microsoft Clarity
• SEMrush

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Empowered People
• Strong Organisation

Work Style:

• Collaborative and team-oriented
• Innovative and proactive problem-solving
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you an innovative problem-solver with a proactive approach to process improvement?
• Are you comfortable working with data and using it to drive decision-making?

ASSUMPTION: Candidates who align with Version 1's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organisational skills and time management
• Working with complex CRM and automation systems may present technical challenges that require problem-solving and troubleshooting skills
• The hybrid work arrangement may require candidates to be self-motivated and disciplined in managing their time and priorities
• Bengaluru's tropical climate may not be suitable for candidates who prefer cooler weather

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their fit with their personal strengths and preferences before applying.

📈 Similar Roles Comparison

• This role differs from other marketing automation specialist positions in its focus on managing and optimising CRM systems and marketing automation platforms, rather than purely executing campaigns
• Version 1's mid-sized company structure offers a more collaborative and dynamic work environment than larger corporations, but may have less resources and infrastructure than smaller startups
• Career progression in this role may involve specialising in marketing technology or moving into senior marketing roles, depending on the candidate's interests and skills

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing automated workflows to support lead nurturing and customer engagement
• Analysing campaign performance data to optimise ROI and improve customer lifecycle management
• Integrating CRM and marketing automation systems with digital tools and platforms to support marketing operations

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the opportunity for candidates to make a significant impact on marketing operations and customer success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Version 1 support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Version 1 measure the success of its marketing automation strategies, and what are the key performance indicators (KPIs) for this role?
• What is the work-life balance like for employees in this role, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing automation and CRM management
• Prepare for technical assessments or case studies by brushing up on your marketing automation and CRM skills
• Research Version 1's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.