Marketing Automation Specialist - APAC Only

📌 Core Information

🔹 Job Title: Marketing Automation Specialist - APAC Only

🔹 Company: DemandLab

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK (APAC region)

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of client campaigns through customer engagement programs
• Building, testing, activating, and reporting on various types of marketing initiatives
• Collaborating with internal stakeholders to understand client needs and goals
• Working with project management teams to ensure client engagement success
• Operating within a technology-driven environment to deliver services efficiently

ASSUMPTION: This role is heavily focused on executing marketing automation campaigns and requires a strong understanding of marketing automation platforms and CRM systems.

📋 Key Responsibilities

✅ Use marketing automation, CRM, and digital marketing documentation to build, test, activate, and report on various types of customer engagement programs

• Assist with the creation of both customer-facing and internal documentation
• Build basic performance reports for client acquisition and engagement programs
• Execute database management, hygiene, and governance programs
• Execute lead and account assignments through CRM platforms
• Support quality assurance and testing activities
• Create analytics reports to measure campaign effectiveness

ASSUMPTION: This role requires a strong attention to detail and the ability to work independently while also collaborating effectively with team members.

🎯 Required Qualifications

Education: Minimum associate degree in business, marketing, or a related field

Experience: 1+ years of marketing and/or demand generation experience

Required Skills:

• 1-2 years of experience implementing and managing email marketing campaigns
• Direct knowledge and experience in at least one of Marketo, HubSpot, Pardot, or similar marketing automation platforms
• Experience in 2+ business settings using marketing automation/CRM
• Proficient in Adobe Suite, Salesforce, Google Suite, and Microsoft Office
• Knowledge of HTML and CSS
• Fluent in English for business

Preferred Skills:

• Experience in a consultancy
• Knowledge of a consultancy environment

ASSUMPTION: While not explicitly stated, experience in a consultancy environment may be beneficial for this role due to the client-facing nature of the work.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 7,00,000 per annum (Estimated based on industry standards for the role and experience level in India)

Benefits:

• Health & Dental Insurance
• Health Care Plan Contribution
• Retirement Plan matching
• 100% Paid Life Insurance
• Generous Paid Time Off and Flexible Work Plans
• Funding for personal and professional development
• Flexible work environment

Working Hours: 9:00 AM to 5:00 PM Pacific Time (India Standard Time: 7:30 PM to 4:00 AM)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The working hours are aligned with the coverage needs of the company's West Coast clients.

📌 Applicant Insights

🔍 Company Context

Industry: DemandLab operates in the marketing services industry, focusing on transforming revenue potential for B2B marketers through marketing-led customer experience.

Company Size: DemandLab is a small company with 11-50 employees, which may offer a more intimate and collaborative work environment.

Founded: 2009

Company Description:

• DemandLab is a global digital marketing agency that accelerates revenue for its enterprise B2B clients
• The company aligns marketing, sales, and customer success functions through customized solutions
• DemandLab helps clients advance their transformation strategy and create competitive differentiation

Company Specialties:

• Marketo
• Lead Lifecycle Management
• Marketing Automation Implementation/Optimization
• Demand Creation Strategy
• Salesforce/CRM Optimization
• Lead Nurturing and Scoring
• Demand Generation
• Customer Journey
• Data and Analytics
• Revenue Attribution
• Marketing Intelligence Platform
• Marketing-Led Customer Experience

Company Website: www.demandlab.com

ASSUMPTION: DemandLab's focus on marketing-led customer experience and alignment of marketing, sales, and customer success functions may result in a more integrated and collaborative work environment.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing automation field.

Reporting Structure: The Marketing Automation Specialist reports to the Client Lead, Martech Supervisor, and other senior team members.

Work Arrangement: This role is open to candidates located in the APAC region and follows a remote work arrangement with core hours aligned with West Coast clients.

Growth Opportunities:

• Expanding marketing automation skills and knowledge
• Developing expertise in various marketing automation platforms
• Gaining experience in a consultancy environment
• Potential career progression into more senior roles within the marketing automation or demand generation fields

ASSUMPTION: Growth opportunities in this role may include expanding marketing automation skills, gaining experience in a consultancy environment, and potentially progressing into more senior roles within the marketing automation or demand generation fields.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): India (Remote)

Geographic Context:

• India is the seventh-largest economy in the world and has a growing demand for marketing professionals
• The APAC region is a significant market for DemandLab's clients, with many opportunities for collaboration and growth
• The remote work arrangement offers flexibility and the opportunity to work from home

Work Schedule: 9:00 AM to 5:00 PM Pacific Time (India Standard Time: 7:30 PM to 4:00 AM)

ASSUMPTION: The remote work arrangement may offer a more flexible work-life balance, while the core hours align with the coverage needs of DemandLab's West Coast clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Technical skills in marketing automation and CRM
• Problem-solving abilities
• Communication and collaboration skills
• Adaptability and learning agility

Application Tips:

• Highlight relevant marketing automation and CRM experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with DemandLab's company culture
• Prepare for technical assessments or case studies by brushing up on your marketing automation and CRM skills

ATS Keywords: Marketing Automation, CRM, Digital Marketing, Email Marketing, Database Management, Quality Assurance, Analytics Reporting, Adobe Suite, Salesforce, Google Suite, Microsoft Office, HTML, CSS

ASSUMPTION: The application process may include technical assessments or case studies to evaluate the candidate's marketing automation and CRM skills.

🛠️ Tools & Technologies

• Marketo
• HubSpot
• Pardot
• Salesforce
• Adobe Suite
• Google Suite
• Microsoft Office
• HTML
• CSS

ASSUMPTION: The tools and technologies listed are essential for this role and may be used daily to execute marketing automation campaigns and manage client relationships.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Adaptable

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a collaborative and team-oriented work environment?
• Are you adaptable and able to work independently when needed?
• Do you have a results-driven mindset and a strong sense of accountability?
• Are you comfortable working with various marketing automation and CRM platforms?

ASSUMPTION: DemandLab's company values and work style may indicate a preference for candidates who are collaborative, adaptable, results-driven, and comfortable working with various marketing automation and CRM platforms.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance
• Managing multiple client campaigns simultaneously may require strong time management and prioritization skills
• Working with various marketing automation and CRM platforms may require continuous learning and adaptation
• Adapting to a consultancy environment may present unique challenges and opportunities

ASSUMPTION: The potential challenges listed are specific to this role and may require strong time management, adaptability, and continuous learning skills.

📈 Similar Roles Comparison

• This role is similar to other marketing automation specialist positions but may differ in the specific marketing automation platforms used and the consultancy environment
• In comparison to other demand generation roles, this position focuses more on the execution of marketing automation campaigns rather than strategy and planning
• Career progression in this role may follow a similar path to other marketing automation or demand generation positions, with potential growth into more senior roles

ASSUMPTION: While this role shares similarities with other marketing automation specialist positions, the consultancy environment and specific marketing automation platforms used may present unique opportunities and challenges.

📝 Sample Projects

• Developing and implementing a lead nurturing campaign using Marketo
• Creating and managing a customer engagement program using HubSpot
• Building and testing a trigger-based communication campaign using Salesforce

ASSUMPTION: Sample projects in this role may involve developing and implementing marketing automation campaigns using various marketing automation and CRM platforms.

❓ Key Questions to Ask During Interview

• Can you describe a typical day in this role?
• How does this role collaborate with other teams within DemandLab?
• What opportunities are there for professional development and growth within this role?
• How does DemandLab support work-life balance for remote employees?
• Can you provide an example of a challenging client campaign and how it was managed?

ASSUMPTION: Asking these questions during the interview can help clarify the day-to-day responsibilities, collaboration, growth opportunities, work-life balance, and potential challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant marketing automation and CRM experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with DemandLab's company culture
• Prepare for technical assessments or case studies by brushing up on your marketing automation and CRM skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.