📌 Core Information
🔹 Job Title: Marketing Automation Specialist
🔹 Company: GoDaddy
🔹 Location: Remote, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (India)
🚀 Job Overview
Key aspects of this role include:
- Transforming marketing requirements into scalable SFMC solutions
- Developing and deploying omni-channel marketing campaigns
- Collaborating with cross-functional teams to build segmentation/personalization strategies
- Analyzing marketing programs and business performance to extract insights
- Improving operations through documentation/process improvements
ASSUMPTION: This role requires a strong background in marketing automation and campaign management, with a focus on Salesforce Marketing Cloud. The ideal candidate will have experience working with cross-functional teams and a proven track record of driving marketing technology initiatives.
📋 Key Responsibilities
✅ Translate business needs into scalable SFMC solutions while working within the Digital Marketing Operations team; align solutions with the tech roadmap and strategic direction
✅ Develop and deploy omni-channel marketing campaigns (Email, Web, CRM, SMS, WhatsApp) and ensure outbound accuracy via QA and data-level monitoring
✅ Collaborate with cross-functional teams to build segmentation/personalization strategies; provide mentorship to Email/Product Marketing with defined acceptance criteria
✅ Analyze marketing programs and business performance to extract insights; prototype solutions and sign off QA for seamless rollout into operations
✅ Improve operations through documentation/process improvements; drive standards/tools/methodologies; support production issues as on-call lead within SLA timelines
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills. The ideal candidate will be comfortable working with various teams and stakeholders to drive marketing automation initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years working with enterprise-level Marketing Automation platforms like Salesforce Marketing Cloud, with preferred certifications
Required Skills:
- Proven experience building campaigns, A/B tests, and workflows using SFMC tools such as Automation Studio, Advertising Studio, and Journey Builder
- Experience in campaign marketing across coordinated channels like email, SMS, and web, preferably in enterprise environments
- Possess a proven grasp of customer data warehouses; analytical, diligent, and adept at swiftly diagnosing/troubleshooting issues
- Ability to rapidly adapt to new systems/processes, ensuring marketing technology is optimally brought to bear and optimized
Preferred Skills:
- Experience with other top-tier marketing automation tools (e.g., Adobe, SAAS, Aprimo)
- Exposure to campaign QA, performance reporting, and deliverability monitoring practices
- Familiarity with CRM integrations and personalization tools supporting digital marketing
- Understanding of requirements for implementing and integrating marketing platforms
- Previous involvement in marketing technology transformations or platform upgrades
ASSUMPTION: While a Bachelor's degree is required, relevant experience and certifications may be considered equivalent. The ideal candidate will have a strong background in marketing automation and campaign management, with a focus on Salesforce Marketing Cloud.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards)
Benefits:
- Paid time off
- Retirement savings (e.g., 401k, pension schemes)
- Bonus/incentive eligibility
- Equity grants
- Employee stock purchase plan
- Competitive health benefits
- Parental leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Automation Specialist role in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1997
Company Description:
- GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all.
- GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work.
- Their mission is to give their customers the tools, insights, and people to transform their ideas and personal initiative into success.
Company Specialties:
- Small Business Online Services
- Small Business Marketing Solutions
- Domain Name Registration
- Website Hosting
- Web-based Tools to for Website Creation
- Online Productivity Solutions
- Website and Online Security Solutions
- Mobile Services
- and Web Pros
Company Website: GoDaddy
ASSUMPTION: GoDaddy is a well-established company with a large employee base. This role may offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Operations team.
Work Arrangement: Remote (India) with occasional visits to GoDaddy offices for team events or meetings.
Growth Opportunities:
- Potential to move into a management or leadership role within the marketing technology team
- Opportunities to work on high-impact projects and drive marketing automation initiatives
- Possibility to gain experience in a large enterprise environment and expand industry knowledge
ASSUMPTION: This role offers opportunities for career growth and development within the marketing technology field. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Remote (with occasional visits to GoDaddy offices)
Office Location(s): Tempe, AZ, USA; Kirkland, WA, USA; Belgrade, Serbia
Geographic Context:
- India has a large and growing market for digital marketing and technology services
- The remote work arrangement allows for flexibility and work-life balance
- Occasional visits to GoDaddy offices provide opportunities for in-person collaboration and networking
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills. The ideal candidate will be comfortable working independently and managing their own time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final round interview with the team
Key Assessment Areas:
- Technical skills in marketing automation and campaign management
- Problem-solving and analytical skills
- Collaboration and communication skills
- Adaptability and willingness to learn new tools and processes
Application Tips:
- Highlight relevant experience and achievements in marketing automation and campaign management
- Tailor your resume to emphasize skills and experience relevant to this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving and collaboration skills
- Research GoDaddy's products and services to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Campaign Management, Email Marketing, CRM, Data Analysis, Segmentation, Personalization, Process Improvement, Documentation, Troubleshooting, A/B Testing, Omni-Channel Marketing, Performance Reporting, Customer Data Warehousing, Mentorship
ASSUMPTION: The interview process may include technical assessments or case studies to evaluate the candidate's marketing automation skills. The ideal candidate will have a strong background in marketing automation and campaign management, with a focus on Salesforce Marketing Cloud.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- CRM systems (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with Salesforce Marketing Cloud and other relevant marketing automation tools. Familiarity with additional tools and technologies used within the marketing technology field is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Accountable
Work Style:
- Remote work arrangement with occasional visits to GoDaddy offices
- Flexible hours and the ability to work independently
- Collaborative and team-oriented work environment
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation skills?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders to drive marketing automation initiatives?
- Do you have a strong background in marketing automation and campaign management, with a focus on Salesforce Marketing Cloud?
ASSUMPTION: The ideal candidate will be comfortable working in a remote environment and have strong self-motivation skills. They will also have a strong background in marketing automation and campaign management, with a focus on Salesforce Marketing Cloud.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Occasional visits to GoDaddy offices may be required for team events or meetings
- This role involves a high degree of collaboration and may require working with various teams and stakeholders
- The fast-paced and dynamic work environment may require adaptability and the ability to manage multiple priorities
ASSUMPTION: The ideal candidate will be comfortable working in a remote environment and have strong self-motivation skills. They will also be comfortable working with various teams and stakeholders and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Campaign Manager role within an enterprise environment
- Industry-specific context: The digital marketing and technology field is rapidly evolving, with new tools and platforms emerging regularly
- Career path comparison: This role may lead to opportunities in marketing technology management or leadership within the organization
ASSUMPTION: This role is similar to a Marketing Automation Specialist or Campaign Manager role within an enterprise environment. The ideal candidate will have a strong background in marketing automation and campaign management, with a focus on Salesforce Marketing Cloud.
📝 Sample Projects
- Developing and deploying an omni-channel marketing campaign using Salesforce Marketing Cloud
- Analyzing marketing program performance and extracting insights to drive business growth
- Improving operations through documentation/process improvements and driving standards/tools/methodologies
ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing Automation Specialist may work on. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive marketing automation initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing technology strategy and roadmap for the organization?
- What opportunities are there for career growth and development within the marketing technology team?
- How does the team collaborate and communicate to drive marketing automation initiatives?
- What are the key challenges and opportunities facing the marketing technology team in the near future?
ASSUMPTION: These key questions are designed to help the candidate understand the role, the team, and the organization better. The ideal candidate will be proactive and eager to learn more about the opportunities and challenges facing the marketing technology team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving and collaboration skills
- Research GoDaddy's products and services to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after your final round interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
