🔹 Job Title: Marketing Automation Specialist
🔹 Company: Infobip
🔹 Location: Zagreb, Croatia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of technical and creative skills, as well as strong analytical and communication abilities. It is ideal for a candidate with a background in marketing automation and a passion for data-driven decision making.
✅ Review and optimize existing inbound marketing processes
✅ Standardize and improve inbound marketing procedures
✅ Optimize user-to-user and customer-to-user conversion rates through data-driven analysis and A/B testing
✅ Collaborate with sales representatives to ensure seamless communication between Marketing and Sales departments
✅ Integrate CRM strategies and tools into the organization's overall approach
✅ Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, and conversion rate
✅ Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems
✅ Monitor and measure email campaign performance, making data-backed recommendations for optimizations
✅ Work closely with Content and Design teams to enhance the quality and effectiveness of email marketing campaigns
✅ Contribute to initiatives aimed at improving customer-to-user conversion rates through targeted campaigns and personalized strategies
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires a proactive approach to problem-solving and a strong attention to detail.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 2-3 years of hands-on experience in email marketing automation
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and familiarity with HTML and CSS would be beneficial for this role. Additionally, knowledge of JavaScript or other programming languages could be an asset.
Salary Range: €30,000 - €45,000 per year (based on industry standards for a mid-level marketing automation specialist in Zagreb, Croatia)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing automation specialist in Zagreb, Croatia. Actual salary may vary depending on the candidate's experience and qualifications.
Industry: Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security.
Company Size: Infobip has 1,001-5,000 employees, making it a mid-sized company with a well-established structure and resources.
Founded: Infobip was founded in 2006 and has since grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts.
Company Description:
Company Specialties:
Company Website: https://www.infobip.com/
ASSUMPTION: Infobip's extensive experience and global presence make it an attractive employer for candidates seeking a stable and well-established company with ample growth opportunities.
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales and Content.
Work Arrangement: This is an on-site position, but Infobip offers flexible working hours and remote work options.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, both within the Marketing department and across the broader organization. Infobip's global presence also provides opportunities for international relocation.
Office Type: Infobip's Zagreb office is a modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Zagreb, Croatia
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: Zagreb offers a high quality of life and a vibrant cultural scene, making it an attractive location for both local and international candidates. Infobip's modern and collaborative office environment further enhances the appeal of this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Automation, Email Marketing, CRM Integration, Data Analysis, A/B Testing, Time Management, Collaboration, Marketing Funnel, Conversion Rate Optimization
ASSUMPTION: Infobip's hiring process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their relevant experience and demonstrate their ability to work effectively in a collaborative, fast-paced environment.
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms, CRM software, email marketing tools, and data analysis tools would be beneficial for this role. Additionally, familiarity with project management tools would be an asset for managing competing priorities in a fast-paced environment.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Infobip's company culture is characterized by a strong commitment to quality engineering, learning by doing, and a passion for technology. Candidates should be comfortable working in a fast-paced, collaborative environment and share Infobip's global mindset and values.
ASSUMPTION: While this role offers significant growth potential and a dynamic work environment, it also presents challenges related to managing competing priorities, staying up-to-date with industry trends, and collaborating effectively with cross-functional teams.
ASSUMPTION: While this role is similar to other Marketing Automation Specialist positions, Infobip's global presence, focus on quality engineering, and commitment to learning by doing make it a unique and attractive opportunity for candidates seeking a challenging and rewarding career in marketing automation.
ASSUMPTION: These sample projects demonstrate the types of initiatives a Marketing Automation Specialist at Infobip might work on, focusing on data-driven analysis, A/B testing, and collaboration with cross-functional teams to achieve measurable results.
ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and expectations for this role. Candidates should tailor their questions to demonstrate their interest in and understanding of the position and the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.