📌 Core Information
🔹 Job Title: Marketing Automation Specialist (Email Marketing)
🔹 Company: Roche
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and supporting global/regional/affiliate E2E marketing campaigns
- Working with key stakeholders to build contextual transactional and outbound marketing campaigns
- Understanding business partners’ and stakeholders’ preferences to develop solutions and best practices
- Facilitating tracking and reporting on email campaigns to guide improvements
- Supporting global/regional projects and initiatives as required
ASSUMPTION: The role requires a balance of technical skills and stakeholder management, with a focus on driving customer engagement through effective marketing automation.
📋 Key Responsibilities
✅ Develop, manage, and support global/regional/affiliate E2E marketing campaigns
✅ Work with key stakeholders to build contextual transactional and outbound marketing campaigns
✅ Understand business partners’ and stakeholders’ preferences to develop solutions and best practices
✅ Facilitate tracking and reporting on email campaigns to guide improvements
✅ Support global/regional projects and initiatives as required
ASSUMPTION: The role involves a mix of independent work and collaboration with various teams to deliver marketing automation projects successfully.
🎯 Required Qualifications
Education: University or College Degree in a related field (Computing and IT, Communication, or Digital Marketing)
Experience: 2+ years of professional email marketing experience, preferably in a global environment
Required Skills:
- Understanding of basic HTML, CSS, in the context of email marketing
- Excellent understanding of user journeys and campaign logic
- Previous Marketing Automation Tool knowledge (Salesforce Marketing Cloud, Marketo, Eloqua, Hubspot, Braze, or similar)
- Great attention to details
- Quick learner, passionate about technologies
- Customer-focused behavior
- Great interpersonal and communication skills
- Proactive approach and positive mindset
Preferred Skills:
- Advanced knowledge of AMPscript and personalization techniques
- Advanced knowledge of HTML, CSS, in the context of email marketing
ASSUMPTION: The required skills emphasize a strong technical foundation in marketing automation and email marketing, along with excellent communication and interpersonal skills.
💰 Compensation & Benefits
Salary Range: MYR 80,000 - 120,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees (Large enterprise)
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- The company is the world’s largest biotech company, with truly differentiated medicines in various therapeutic areas
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- great place to work
- diagnostics
- pharmaceuticals
- research
- healthcare
- and Science
Company Website: www.roche.com
ASSUMPTION: Roche is a well-established company with a strong global presence, offering extensive opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The role reports to the Marketing Automation Manager within the Global Digital Hub
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression within the Marketing Automation team or broader Roche organization
- Opportunities to work on global projects and collaborate with diverse teams
- Access to professional development and training programs
ASSUMPTION: The role offers ample opportunities for career growth and development within the company's global structure.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Petaling Jaya, Malaysia
Geographic Context:
- Petaling Jaya is a major city in the Klang Valley, with a vibrant business environment
- The city offers a mix of urban and suburban living, with easy access to amenities and public transportation
- Malaysia is a multicultural country with a tropical climate
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic and multicultural, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and offer
Key Assessment Areas:
- Technical skills in marketing automation and email marketing
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Roche's values
Application Tips:
- Highlight relevant experience and achievements in email marketing and marketing automation
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns you've worked on, focusing on results and impact
ATS Keywords: Marketing Automation, Email Marketing, HTML, CSS, User Journeys, Campaign Logic, Customer Engagement, Stakeholder Management, Data Analysis, Attention to Detail, Interpersonal Skills, Communication Skills, Proactive Approach, Positive Mindset, AMPscript, Personalization Techniques
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (OCE-D)
- HTML, CSS
- AMPscript
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: The role requires proficiency in marketing automation tools, with a focus on Salesforce Marketing Cloud, as well as basic HTML and CSS skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empowerment
- Collaboration
- Innovation
- Quality
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on continuous learning and improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you passionate about driving customer engagement through effective marketing automation?
- Do you have strong communication and interpersonal skills, with the ability to work effectively with diverse teams?
ASSUMPTION: Candidates should assess their fit with Roche's values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with diverse teams and stakeholders may present communication and cultural challenges
- Keeping up with the latest marketing automation trends and technologies may require continuous learning
- Managing multiple projects and priorities may require strong organizational skills and time management
ASSUMPTION: The role presents unique challenges that require strong technical, communication, and organizational skills.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position focuses more on global/regional campaigns and stakeholder management
- In the biotechnology industry, marketing automation plays a crucial role in driving customer engagement and product adoption
- Career progression in marketing automation may lead to roles such as Marketing Automation Manager or Senior Marketing Automation Specialist
ASSUMPTION: The role offers a unique blend of technical and stakeholder management responsibilities, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a global email marketing campaign for a new product launch
- Creating and implementing a marketing automation strategy to improve customer retention for an existing product
- Collaborating with regional teams to create localized email content and assets for a global marketing campaign
ASSUMPTION: The role involves a mix of independent and collaborative projects, with a focus on driving customer engagement and business results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Digital Hub?
- How does Roche support the professional development and growth of its marketing automation specialists?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Roche measure the success of its marketing automation campaigns, and what are the key KPIs?
- What is the typical career path for a marketing automation specialist at Roche?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in email marketing and marketing automation
- Prepare examples of successful marketing campaigns you've worked on, focusing on results and impact
- If selected, participate in the interview process, which may include phone, video, or on-site interviews, as well as assessments and background checks
- Follow up with the hiring manager or HR representative within one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
