Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Infobip

🔹 Location: Manila (Philippines), Kuala Lumpur (Malaysia), Mumbai (India)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site (Manila), Hybrid (Kuala Lumpur), On-site (Mumbai)

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing automation processes to enhance lead conversion
• Collaborating with marketing and sales teams to optimize user-to-user conversion rates
• Supporting brand and growth KPIs through team collaboration
• Ensuring CRM strategies and tools are fully integrated across departments
• Creating and analyzing campaign reports to suggest improvements

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation and CRM systems, as well as strong analytical skills to drive campaign performance.

📋 Key Responsibilities

✅ Oversee marketing automation and suggest process improvements focused on lead conversion

✅ Document and enhance decision-making for the Growth team

✅ Optimize user-to-user conversion rates for automated campaigns

✅ Maintain strong communication between marketing and sales teams

✅ Support Brand and Growth KPIs through team collaboration

✅ Ensure CRM strategies and tools are fully integrated across departments

✅ Create and analyze campaign reports, suggesting improvements

✅ Manage data selection and segmentation for campaigns

✅ Measure and optimize email campaign results

✅ Collaborate with content and design teams to improve email campaign effectiveness

ASSUMPTION: This role requires a strong understanding of email marketing best practices and a data-driven approach to campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in email marketing, marketing automation, or inbound marketing

Required Skills:

• Proficient in marketing automation systems and CRMs; Oracle Eloqua experience is a plus
• Skilled in setting up nurture/content flows and custom campaigns
• Proficient in list management, campaign setup, testing, and analytics
• Strong knowledge of marketing analytics and B2B marketing channels

Preferred Skills:

• Experience with marketing automation systems and CRMs other than Oracle Eloqua
• Fluency in additional languages

ASSUMPTION: Candidates with experience in B2C marketing or related fields may also be considered, provided they can demonstrate a strong understanding of B2B marketing principles.

💰 Compensation & Benefits

Salary Range: PHP 800,000 - 1,200,000 per year (Manila), MYR 150,000 - 250,000 per year (Kuala Lumpur), INR 1,200,000 - 2,000,000 per year (Mumbai). Salary may vary based on experience and qualifications.

Benefits:

• Competitive salary
• Travel allowance
• Expatriate compensation packages for business trips
• Rewards and holiday bonuses
• Team buildings and other organized activities
• Organized sports
• Kitchen stocked with snacks and drinks

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and manager approval.

ASSUMPTION: Salary ranges are based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Infobip operates in the global communications platform industry, serving a wide range of clients including mobile operators, OTTs, brands, banks, social networks, aggregators, and more.

Company Size: Infobip has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: Infobip was founded in 2006 and has since grown into a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions.

Company Description:

• Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security.
• The company helps its clients and partners overcome the complexity of consumer communications, grow their business, and enhance the customer experience in a fast, secure, and reliable way.
• Infobip has grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.

Company Specialties:

• A2P SMS messaging
• Mobile operators solutions
• 2-Factor Authentication
• Operator partnerships
• Telecommunications
• REST API
• Omnichannel communications
• RCS
• Mobile Identity
• WhatsApp Business
• Messaging
• Engineering
• Development
• Customer experience
• Retail Communications
• Banking communications
• Chat Apps
• and Saas (software as a service)

Company Website: infobip.com

ASSUMPTION: Infobip's global presence and diverse client base provide unique opportunities for professional growth and exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical proficiency and strategic thinking.

Reporting Structure: The Marketing Automation Specialist will report directly to the Growth Team Lead and collaborate with various teams, including Marketing, Sales, and Product.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific arrangement may vary based on the location and team needs.

Growth Opportunities:

• Progression into senior or management roles within the Marketing department
• Expansion into related fields, such as Product Marketing or Marketing Operations
• Opportunities to work on international projects and gain global exposure

ASSUMPTION: Infobip's fast-paced growth and diverse client base provide ample opportunities for career progression and skill development.

🌍 Location & Work Environment

Office Type: Infobip's offices are modern, collaborative workspaces designed to foster innovation and teamwork.

Office Location(s): Manila (Philippines), Kuala Lumpur (Malaysia), Mumbai (India)

Geographic Context:

• Manila, Philippines: A bustling city with a vibrant culture and a strong tech industry
• Kuala Lumpur, Malaysia: A modern, multicultural city with a thriving business ecosystem
• Mumbai, India: A bustling metropolis with a diverse economy and a significant tech sector

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on team needs and manager approval.

ASSUMPTION: Infobip's global presence and diverse office locations provide unique opportunities for cultural exchange and exposure to different markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical proficiency in marketing automation and CRM systems
• Analytical skills and data-driven approach to campaign optimization
• Collaboration and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in marketing automation and CRM systems
• Tailor your resume and cover letter to emphasize your fit for the role and Infobip's company culture
• Prepare for technical assessments or case studies by brushing up on your marketing automation skills and reviewing recent campaign performance data

ATS Keywords: Marketing Automation, CRM, Email Marketing, Campaign Optimization, Lead Conversion, Data-Driven, A/B Testing, Oracle Eloqua

ASSUMPTION: Infobip's hiring process is designed to assess technical proficiency, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Oracle Eloqua (preferred)
• Other marketing automation and CRM systems (e.g., Marketo, HubSpot, Salesforce)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable learning and working with various marketing automation and CRM systems, as well as other relevant tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Never a dull moment – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators, and more. Seriously, our clients are really cool.
• Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
• Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
• Connect globally – Work with people from all over the world. We put the “global” in globalization.

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and proactive

Self-Assessment Questions:

• How have you demonstrated your ability to learn and adapt to new marketing automation systems and tools in previous roles?
• Can you provide an example of a time when you optimized an email campaign to improve conversion rates, and what was the outcome?
• How do you approach working with cross-functional teams, and can you give an example of a successful collaboration?

ASSUMPTION: Infobip's company culture values innovation, collaboration, and continuous learning, with a strong emphasis on global connectivity and growth opportunities.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
• Working with diverse teams and clients may present cultural and communication challenges
• Keeping up with the latest marketing automation trends and technologies may require continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for quick campaign turnaround may require strong analytical and prioritization skills

ASSUMPTION: These challenges can be overcome with strong technical proficiency, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Marketing Automation Specialist vs. Marketing Operations Manager – The Marketing Automation Specialist focuses more on campaign optimization and less on process improvement and workflow management
• Industry-specific context – Infobip's diverse client base and global presence provide unique opportunities for exposure to various industries and markets
• Career path comparison – The Marketing Automation Specialist role can lead to senior or management roles within Marketing, or expansion into related fields such as Product Marketing or Marketing Operations

ASSUMPTION: Understanding the differences between related roles and the unique opportunities presented by Infobip's company culture and client base can help applicants make informed career decisions.

📝 Sample Projects

• Optimizing an email nurture campaign to improve lead conversion rates by 20% within three months
• Collaborating with the design team to create visually appealing and on-brand email templates that improve open rates by 15%
• Implementing A/B testing to optimize email subject lines and improve open rates by 25%

ASSUMPTION: These sample projects demonstrate the types of initiatives Marketing Automation Specialists at Infobip might work on, focusing on campaign optimization, collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the Growth team collaborate with other departments, such as Product and Sales, to drive brand and revenue growth?
• What opportunities are there for professional development and growth within the Marketing department and Infobip as a whole?
• How does Infobip support work-life balance for its employees, particularly for hybrid or remote workers?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and Infobip's company culture, as well as your commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and CRM systems
• Prepare for technical assessments or case studies by brushing up on your marketing automation skills and reviewing recent campaign performance data
• Follow up with the HR team one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.