Marketing Automation Specialist - Forms

📌 Core Information

🔹 Job Title: Marketing Automation Specialist - Forms

🔹 Company: TEKsystems

🔹 Location: Redlands, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing Automation

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leveraging marketing automation expertise to deliver exceptional customer experiences
• Driving business growth through innovative solutions
• Optimizing marketing efforts with advanced automation tools
• Serving as a consultant for marketing teams on form strategy

ASSUMPTION: This role requires a deep understanding of marketing technology and the ability to work independently in a fast-paced environment based on the job's focus on autonomy and strategic guidance.

📋 Key Responsibilities

✅ Creates tactics and lists in Salesforce/Pardot to support attribution and segmentation.

✅ Coordinates appropriate use of forms and completion actions for campaign objectives.

✅ Collaborates with IST and MarTech teams to integrate marketing automation efforts.

✅ Creates, troubleshoots, and maintains web forms and form handlers.

✅ Documents marketing automation processes and procedures.

✅ Monitors and reports on effectiveness metrics related to marketing tactics and programs.

✅ Provides consultative support to improve form conversion metrics.

✅ Stays updated on industry best practices and compliance with regulations.

✅ Analyzes processes to identify automation optimization opportunities.

✅ Participates in other marketing automation projects as needed.

ASSUMPTION: The responsibilities indicate a tactical role with a blend of strategic consulting, which suggests candidates should be proactive in identifying improvement areas.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum 2 years of B2B marketing automation experience

Required Skills:

• Strong verbal and written communication
• Analytical mindset with data-driven decision-making ability
• Autonomous work capability and task prioritization under deadlines

Preferred Skills:

• Certification in marketing automation tools
• Experience with HTML, CSS, and Java

ASSUMPTION: The role's preference for certifications and coding skills suggests an expectation of technical competence beyond basic tool operation.

💰 Compensation & Benefits

Salary Range: $35.00 - $40.00/hr

Benefits:

• Medical, dental & vision insurance
• 401(k) Retirement Plan with pre-tax and Roth post-tax contributions
• Life and disability insurance

Working Hours: 40 hours per week, with potential flexibility for hybrid work arrangement

ASSUMPTION: Benefits imply a standard package for temporary roles without indications of special incentives or bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees, indicating a large, global footprint offering diverse challenges and resources.

Founded: 1983

Company Description:

• Leading in Full-Stack Technology Services and Talent Services
• Partners with 80% of the Fortune 500
• Driving business transformation and innovation

Company Specialties:

• IT Services
• Digital and Advisory Services
• Cloud Enablement and Migration

Company Website: https://www.teksystems.com

ASSUMPTION: The company's size and industry standing suggest extensive career development opportunities for employees.

📊 Role Analysis

Career Level: Intermediate

Reporting Structure: Likely reporting to the Director of Marketing or Digital Experience team lead

Work Arrangement: Hybrid offering a mix of in-office and remote work

Growth Opportunities:

• Expansion to senior roles within digital marketing and automation
• Cross-functional team collaboration experience
• Participation in large-scale marketing projects

ASSUMPTION: Given the strategic nature of the role, job enlargement through project scope expansion is likely.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Primary office in Redlands, California

Geographic Context:

• Located in the innovative tech region of California
• Proximity to major client locations and tech hubs
• Access to a diverse talent pool and networking opportunities

Work Schedule: Primarily business hours, with some flexibility

ASSUMPTION: Office environment promotes collaboration, with spaces designed to foster innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Telephone screening
• On-site or video conference interview

Key Assessment Areas:

• Technical skill in marketing automation tools
• Problem-solving and strategic planning abilities
• Effective communication and collaboration with cross-functional teams

Application Tips:

• Highlight relevant marketing automation experience in your resume
• Prepare to discuss projects involving automation strategy
• Showcase problem-solving with quantifiable outcomes

ATS Keywords: Marketing Automation, Salesforce, Pardot, Data Analysis, B2B Marketing

ASSUMPTION: Given the technical focus, demonstrating proficiency with marketing technology platforms will likely be crucial in the selection process.

🛠️ Tools & Technologies

• Salesforce & Pardot for CRM and marketing automation
• HTML, CSS, and Java for form and web interaction customization
• Project management tools like MS Project for workflow management

ASSUMPTION: Mastery in these specific tools will be a significant asset given the role's focus on form optimization and automation.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and transformation
• Focus on partnership and collaboration
• Dedication to client success

Work Style:

• Proactively seeks collaboration within and outside the team
• Adaptability to changing technology and market demands
• Emphasis on continuous learning and improvement

Self-Assessment Questions:

• How comfortable are you with rapidly changing technologies?
• Can you efficiently manage multiple projects with competing deadlines?
• Do you actively seek out new learning opportunities?

ASSUMPTION: A successful candidate will likely thrive in an environment that values agility, teamwork, and forward-thinking solutions.

⚠️ Potential Challenges

• Navigating complex internal processes and systems
• Adapting to constant technological changes
• Maintaining compliance with diverse regulatory standards
• Balancing strategic and tactical responsibilities

ASSUMPTION: Candidates may need strong problem-solving skills to overcome these complexities, particularly in aligning different technical and strategic demands.

📈 Similar Roles Comparison

• Likely to have similar responsibilities to a Digital Marketing Specialist
• Greater focus on automation compared to a traditional Marketing Coordinator
• Higher technical requirements than an entry-level Marketing Associate

ASSUMPTION: The role's specialized nature places it at a higher technical and strategic level than basic marketing roles, offering a pathway to advanced positions.

📝 Sample Projects

• Developed comprehensive Salesforce integration for marketing automation
• Optimized form submission processes to improve lead conversion rates
• Implemented new marketing automation rules to enhance campaign ROI

ASSUMPTION: These project examples suggest an emphasis on improving efficiency and effectiveness within digital marketing operations.

❓ Key Questions to Ask During Interview

• What is the company's vision for digital marketing and automation over the next few years?
• How is success measured for this role?
• What are the biggest challenges the team is currently facing?
• How does the company encourage professional development?
• Can you describe the team's culture and work dynamics?

ASSUMPTION: Understanding how the role aligns with the company's strategic direction and personal growth opportunities is important for prospective candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume emphasizing relevant skills and experiences
• Attach a cover letter addressing the job’s key requirements
• Include references who can speak to your marketing expertise
• Follow up in one week if you haven’t received a response

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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