📌 Core Information
🔹 Job Title: Marketing Automation Tech
🔹 Company: Navitas
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and deploying email marketing campaigns with precision and speed
- Creating WordPress landing pages aligned with campaign strategy
- Developing Marketo forms and smart campaigns for data capture and flow
- Reporting on campaign performance and key automation metrics
- Mapping nurture journeys and testing personalisation approaches
ASSUMPTION: This role requires a strong focus on technical skills and attention to detail, as well as the ability to work collaboratively within a global team.
📋 Key Responsibilities
✅ Build and deploy email marketing campaigns with precision and speed
✅ Create WordPress landing pages aligned with campaign strategy
✅ Develop Marketo forms and smart campaigns for data capture and flow
✅ Report on campaign performance and key automation metrics
✅ Map nurture journeys and test personalisation approaches
✅ Support the rollout of automation and personalisation tools
✅ Identify and develop new opportunities to improve and expand our automation efforts
✅ Communicate clearly with global stakeholders to help achieve shared marketing goals
ASSUMPTION: This role requires a high level of technical proficiency and the ability to work effectively with diverse global teams.
🎯 Required Qualifications
Education: Tertiary Level education or possess related sector qualifications/training
Experience: Experience using Adobe Marketo, WordPress and marketing personalisation
Required Skills:
- Proven ability as a team player
- Strong verbal and written English language communication skills
- An ability to work to deadlines
- Effective interpersonal skills with a variety of cultural and ethnic stakeholder groups
- Computer literacy skills inclusive of demonstrated competence with the Microsoft Office suite – PowerPoint, Excel, Word and Outlook
- Possess a “can do” mentality and a natural problem-solver, highly creative and enjoy exploring new products
Preferred Skills:
- Experience of working within a sales and marketing focused environment
ASSUMPTION: While experience in a sales and marketing environment is preferred, the required skills and education make this role accessible to recent graduates or career changers.
💰 Compensation & Benefits
Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level marketing automation roles in Delhi)
Benefits:
- Equal opportunity employer committed to fostering an inclusive, accessible environment
- Global career opportunities within Navitas' network of 120 institutions in 31 countries
- Diverse and talented team with a "can do" mentality
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing automation roles in Delhi. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Navitas is one of the world’s largest education providers, offering life-changing study opportunities to tens of thousands of students and professionals every year.
Company Size: Large (5,001-10,000 employees). Navitas has a global presence with 120 institutions in 31 countries and thousands of staff based throughout the world.
Founded: Navitas was founded in 1994 and has since grown into a truly global entity, providing outstanding career opportunities to ambitious, talented, and motivated people.
Company Description:
- Navitas is committed to delivering high-quality education and creating life-changing opportunities for learners worldwide.
- The company offers a wide range of educational services, including pathway programs, English language education, creative media education, and vocational education.
- Navitas partners with universities and industries to provide students with relevant and up-to-date skills and knowledge.
Company Specialties:
- Education
- Training
- English language education
- Creative media education
- Pathway programs
- University accreditations
- Internships
- Higher education
- Vocational education
Company Website: http://www.navitas.com
ASSUMPTION: Navitas' global presence and diverse range of educational services provide unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level. This role is suitable for recent graduates or career changers looking to gain experience in marketing automation.
Reporting Structure: The Marketing Automation Tech will report to the Marketing Manager and work closely with global stakeholders.
Work Arrangement: On-site. The role is based in Delhi Cantonment, Delhi, India.
Growth Opportunities:
- Navitas' global network of 120 institutions in 31 countries offers ample opportunities for career progression and international mobility.
- The company's commitment to fostering an inclusive, accessible environment encourages employees to develop and grow within their roles.
- Navitas' diverse range of educational services provides opportunities to gain experience in various aspects of marketing and education.
ASSUMPTION: The entry-level nature of this role and Navitas' global presence provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office. Navitas' Delhi office is located in the heart of the city, providing easy access to public transportation and amenities.
Office Location(s): Level 9/143 St Georges Terrace, Westralia Square 2, Perth, Western Australia 6000, AU; 255 Elizabeth St, Sydney, NSW 2000, AU; 410 Ann St, Brisbane, QLD 4000, AU
Geographic Context:
- Delhi is the capital city of India and is known for its rich history, diverse culture, and vibrant food scene.
- The city is home to numerous educational institutions, providing ample opportunities for networking and collaboration.
- Delhi's strategic location makes it an ideal hub for regional and international business operations.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options available for some roles.
ASSUMPTION: Navitas' Delhi office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in email marketing, WordPress, and Marketo
- Problem-solving and analytical thinking
- Communication and interpersonal skills
- Cultural awareness and adaptability
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on email marketing, WordPress, and Marketo
- Tailor your cover letter to demonstrate your understanding of the role and Navitas' mission and values
- Prepare examples of your work, such as email campaigns or landing pages, to showcase your skills during the interview
ATS Keywords: Marketing Automation, Email Marketing, WordPress, Marketo, Data Capture, Campaign Performance, Personalisation, Interpersonal Skills, Team Player, Problem Solver, Creativity, Microsoft Office, Communication Skills, Cultural Awareness, Deadline Management, Sales and Marketing, Automation Tools
ASSUMPTION: Navitas' application process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best match for the role and the company's values.
🛠️ Tools & Technologies
- Adobe Marketo
- WordPress
- Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing automation. Familiarity with these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity and reliability
- Commitment to student experiences and outcomes
- Passion for discovering new technologies and models of teaching and learning
Work Style:
- Collaborative and global team environment
- Focus on technical skills and attention to detail
- Adaptability and cultural awareness
Self-Assessment Questions:
- How do you approach working with diverse global teams?
- Can you provide an example of a successful email marketing campaign you've created or contributed to?
- How do you stay up-to-date with the latest marketing automation trends and tools?
ASSUMPTION: Navitas' global presence and commitment to diversity and inclusion require candidates who are adaptable, culturally aware, and able to work effectively in a collaborative team environment.
⚠️ Potential Challenges
- Working with diverse global teams may require adjustments to communication styles and time zones
- The fast-paced nature of marketing automation may present challenges in meeting tight deadlines
- The role requires a high level of technical proficiency, which may present a learning curve for recent graduates or career changers
- Navitas' global presence may require occasional travel or remote work, which may present challenges for candidates with personal or family commitments
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role differs from other marketing automation roles in its focus on global stakeholder communication and collaboration
- Navitas' global presence provides unique opportunities for international mobility and career progression
- This role is suitable for recent graduates or career changers looking to gain experience in marketing automation
ASSUMPTION: While this role shares similarities with other marketing automation roles, its global focus and unique opportunities set it apart.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign for a specific university partnership
- Creating and optimising WordPress landing pages to improve conversion rates
- Mapping and testing nurture journeys to improve customer engagement and retention
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and deliverables of the Marketing Automation Tech role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Navitas?
- What opportunities are there for professional development and growth within the company?
- How does Navitas support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Navitas approach diversity, equity, and inclusion in the workplace?
ASSUMPTION: These questions provide insight into the role's fit within the company, opportunities for professional development, and Navitas' commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on email marketing, WordPress, and Marketo
- Write a cover letter that demonstrates your understanding of the role and Navitas' mission and values
- Prepare examples of your work, such as email campaigns or landing pages, to showcase your skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
