📌 Core Information
🔹 Job Title: Marketing Automations Manager
🔹 Company: Pluralsight
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving operational excellence and innovation in marketing automation
- Partnering with cross-functional teams to optimize lead routing and campaign management
- Managing and optimizing complex cross-platform workflows
- Ensuring data integrity and process execution across marketing operations
ASSUMPTION: This role requires a high level of technical expertise in marketing automation and a strong understanding of B2B lifecycle processes.
📋 Key Responsibilities
✅ Lead Routing Ownership: Own and optimize lead routing processes through Marketo and RingLead, ensuring leads are accurately and efficiently delivered to the appropriate teams for timely follow-up.
✅ Operational Campaign Management: Build and manage operational campaigns within Marketo to support initial lead processing, scoring, segmentation, data hygiene, and other foundational marketing operations initiatives.
✅ Cross-Platform Orchestration: Design, implement, and maintain complex cross-platform workflows, ensuring seamless data flow and process execution between Marketo and other critical sales and marketing systems.
✅ Strategic Partnership: Collaborate closely with Demand Generation, Campaign Delivery, Business Development, and Revenue Operations teams to translate strategic needs into actionable operational solutions, troubleshoot issues, and identify opportunities for optimization and efficiency.
✅ Quality Assurance and Troubleshooting: Proactively monitor system health, campaign performance for operational programs, and data integrity, identifying and resolving issues related to automation, data flow, and process execution.
✅ Support Innovation and Process Improvement: Actively contribute to a culture of innovation by identifying opportunities to test new technologies, streamline processes, and improve efficiency across the marketing operations tech stack.
ASSUMPTION: This role requires strong problem-solving skills and the ability to work independently to identify and resolve issues related to marketing automation processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing automation, with at least 3 years of experience in a similar role or equivalent experience
Required Skills:
- Advanced Marketo knowledge (Marketo Certified Expert required)
- B2B lifecycle mastery, including demand generation metrics and sales handoffs
- Problem-solving and troubleshooting skills
- Data-driven mindset, with the ability to leverage data to inform decisions and drive continuous improvement
- Detail-oriented approach, with exceptional attention to detail and the ability to manage complex processes and systems
- Routing platforms experience (e.g., RingLead)
- Lead scoring and intent activation skills
- Data visualization proficiency (e.g., Tableau)
Preferred Skills:
- Experience with Salesforce, Demandbase, and other critical sales and marketing systems
- Familiarity with Snowflake or other data warehousing solutions
ASSUMPTION: While not explicitly stated, familiarity with additional marketing technologies and tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $77,000 - $106,900 USD per year
Benefits:
- Competitive compensation packages
- Medical coverage
- Unlimited PTO and Summer Fridays
- Wellness reimbursements
- Pluralsight subscription
- Professional development funds
Working Hours: 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is based on industry standards for marketing automation managers with similar experience levels and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Pluralsight operates in the e-learning industry, focusing on technology workforce development and skill-building.
Company Size: Pluralsight has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Pluralsight was founded in 2004, with over two decades of experience in the e-learning space.
Company Description:
- Pluralsight offers a blended workplace, with team members working remotely or in a hybrid setup depending on their role and location
- The company is mission-driven and guided by its culture pillars, with a strong commitment to diversity and belonging
- Pluralsight cultivates a culture of trust, autonomy, and collaboration, with a focus on lifelong learning and team member growth and advancement
Company Specialties:
- Ruby, ASP.NET, MVC, Cisco Hardware and Networking, Windows Server, jQuery, Visual Studio, SharePoint, MySQL, iOS, PHP, Maya, Developer to Architect, Bootstrap, Java, MapReduce, Hadoop, After Effects, C++, Virtualization, and Unity
Company Website: http://www.pluralsight.com
ASSUMPTION: Pluralsight's focus on technology skills and continuous learning makes it an attractive option for professionals seeking to advance their careers in the tech industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a combination of technical expertise and strategic thinking.
Reporting Structure: The Marketing Automations Manager reports directly to the Sr. Manager, Marketing Operations and collaborates with various cross-functional teams.
Work Arrangement: This role is hybrid, with team members working remotely or in a hybrid setup depending on their role and location.
Growth Opportunities:
- As a mid-sized company, Pluralsight offers opportunities for career advancement and growth within the marketing operations team
- The role's focus on innovation and process improvement provides opportunities to develop leadership and strategic skills
- Pluralsight's commitment to lifelong learning and team member development creates opportunities for professional growth
ASSUMPTION: This role provides opportunities for career growth and development within the marketing operations team and the broader organization.
🌍 Location & Work Environment
Office Type: Pluralsight offers a blended workplace, with team members working remotely or in a hybrid setup depending on their role and location.
Office Location(s): Pluralsight has offices in Draper, UT, Dublin, IE, and Bangalore, IN, with remote work options available.
Geographic Context:
- Pluralsight's headquarters in Draper, UT, is located in the Salt Lake City metropolitan area, with a cost of living slightly above the national average
- Dublin, IE, and Bangalore, IN, offer diverse cultural experiences and opportunities for international collaboration
- Remote work options provide flexibility and the ability to work from various locations within the United States
Work Schedule: The role requires a full-time commitment, with flexible scheduling options available.
ASSUMPTION: Pluralsight's blended workplace offers flexibility and opportunities for team members to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing operations team
Key Assessment Areas:
- Technical expertise in marketing automation and related tools
- Problem-solving and troubleshooting skills
- Data-driven mindset and analytical skills
- Collaboration and communication skills
- Alignment with Pluralsight's company values and culture
Application Tips:
- Highlight relevant experience and achievements in marketing automation and related fields
- Tailor your resume and cover letter to emphasize your fit for the role and alignment with Pluralsight's company values
- Prepare for technical assessments or case studies by brushing up on your marketing automation skills and reviewing Pluralsight's products and services
ATS Keywords: Marketing Automation, Marketo, Lead Routing, Operational Campaign Management, Cross-Platform Orchestration, Strategic Partnership, Quality Assurance, Troubleshooting, Innovation, Process Improvement, B2B Lifecycle, Demand Generation, Sales Handoffs, Data-Driven Mindset, Detail-Oriented Approach, Routing Platforms, Lead Scoring, Data Visualization
ASSUMPTION: Pluralsight's application process is designed to assess technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Marketo
- RingLead
- Salesforce
- Demandbase
- Snowflake
- Tableau
ASSUMPTION: Familiarity with additional marketing technologies and tools may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire and empower the technology workforce
- Achieve goals through continuous learning and improvement
- Collaborate and build strong relationships with customers, partners, and team members
Work Style:
- Pluralsight offers a blended workplace, with team members working remotely or in a hybrid setup depending on their role and location
- The company fosters a culture of trust, autonomy, and collaboration
- Pluralsight encourages lifelong learning and team member growth and advancement
Self-Assessment Questions:
- Do you align with Pluralsight's mission to inspire and empower the technology workforce?
- Are you comfortable working in a blended workplace, with flexibility and adaptability to remote and in-office work arrangements?
- Do you thrive in a culture that emphasizes continuous learning, improvement, and collaboration?
ASSUMPTION: Pluralsight's company values and culture emphasize continuous learning, collaboration, and empowerment, making it an attractive option for professionals seeking a dynamic and engaging work environment.
⚠️ Potential Challenges
- Managing complex cross-platform workflows and ensuring seamless data flow may present technical challenges
- Troubleshooting and resolving issues related to automation, data flow, and process execution may require strong problem-solving skills and a high level of attention to detail
- Balancing remote work and collaboration with team members in different time zones may present communication and scheduling challenges
- The fast-paced nature of the tech industry may require continuous learning and adaptation to new tools and technologies
ASSUMPTION: These challenges can be overcome with strong technical skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Automation Manager vs. Marketing Operations Manager: Both roles focus on driving operational excellence and innovation, but the Marketing Automation Manager role is more specialized and focused on marketing automation technologies
- Industry-specific context: Pluralsight's focus on the technology workforce development makes it an attractive option for professionals seeking to advance their careers in the tech industry
- Career path comparison: The Marketing Automations Manager role provides opportunities for career growth and development within the marketing operations team and the broader organization
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help applicants tailor their applications and prepare for interviews.
📝 Sample Projects
- Optimizing lead routing processes through Marketo and RingLead to improve lead delivery and follow-up times
- Developing and implementing operational campaigns within Marketo to support initial lead processing, scoring, segmentation, and data hygiene
- Designing, implementing, and maintaining complex cross-platform workflows to ensure seamless data flow and process execution between Marketo and other critical sales and marketing systems
ASSUMPTION: Familiarity with these sample projects can help applicants prepare for the role and demonstrate their understanding of marketing automation processes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations team?
- How does Pluralsight support the professional development and growth of team members in this role?
- What are the key priorities for this role in the first 90 days?
- How does Pluralsight foster a culture of innovation and continuous learning?
- What are the most challenging aspects of working in a blended workplace, and how does Pluralsight support team members in overcoming these challenges?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and alignment with Pluralsight's company values
- Prepare for technical assessments or case studies by brushing up on your marketing automation skills and reviewing Pluralsight's products and services
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
