Marketing BI Analyst

📌 Core Information

🔹 Job Title: Marketing BI Analyst

🔹 Company: Epicor Software Corporation

🔹 Location: Monterrey, Nuevo León, Mexico

🔹 Job Type: Hybrid (On-site and Remote)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Data compilation and analysis using SQL, Tableau, and Excel
• Improving and evangelizing marketing reporting self-service tools
• Assisting with master data strategy for marketing data
• Collaborating with multiple departments to understand data workflows and improve data accuracy

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Compile data from various sources using SQL, Tableau, or Excel for both scheduled and ad hoc requests

✅ Regularly improve and evangelize marketing reporting self-service tools

✅ Assist with master data strategy for marketing data to create a single source of truth within various systems

✅ Understand and map upstream and downstream data connections associated with each technology integration

✅ Work with IT, Finance, Marketing Operations, Sales Operations, and Marketing Leaders to understand data workflows, potential improvements, and ownership

✅ Focus on global customer and prospect data for profile completeness and data accuracy to enable cross-selling and upselling initiatives

✅ Utilize keen project management skills to ensure projects are kept on time, involving appropriate decision-making groups

✅ Ability to communicate across multiple teams and departments to bring them together to complete projects

ASSUMPTION: This role requires a high level of attention to detail, strong problem-solving skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree preferred but not required

Experience: 3+ years of applicable experience and demonstrated success/knowledge

Required Skills:

• Strong knowledge of Microsoft Excel
• Ability to interpret data into insights for decision-making
• Knowledge of standard Sales and Marketing data sets that exist inside Salesforce
• Knowledge of SQL (Tableau experience a plus)

Preferred Skills:

• Experience with Tableau
• Familiarity with master data management

ASSUMPTION: Candidates with experience in marketing analytics, data analysis, or a related field may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 60,000 and MXN 90,000 per month, based on industry standards for a Marketing BI Analyst with 3-5 years of experience in Mexico. This estimate may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

Benefits:

• Health and wellness benefits
• Internal mobility opportunities
• Career development programs
• Education support programs
• Inclusive workplace culture
• Work-life balance policies
• Global mobility support

Working Hours: Full-time position with flexible hybrid work arrangement (on-site and remote)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Epicor Software Corporation operates in the software industry, providing enterprise resource planning (ERP) and related business software solutions.

Company Size: Epicor is a mid-sized company with approximately 5,000 employees globally, providing a collaborative and inclusive work environment.

Founded: Epicor was founded in 1984 and has since grown to become a global leader in ERP software.

Company Description:

• Epicor helps businesses stay future-ready by connecting people, processes, and technology
• The company serves a wide range of industries, including manufacturing, distribution, retail, and services
• Epicor is committed to creating a workplace where inclusion is valued, and employees are encouraged to bring their whole and real selves to work

Company Specialties:

• Enterprise resource planning (ERP) software
• Business software solutions
• Industry-specific software

Company Website: Epicor.com

ASSUMPTION: Epicor's focus on inclusion and employee development makes it an attractive workplace for candidates seeking a supportive and collaborative environment.

📊 Role Analysis

Career Level: This role is suitable for candidates with 3-5 years of experience in marketing analytics, data analysis, or a related field, seeking to advance their career in a mid-sized company.

Reporting Structure: The Marketing BI Analyst will report to the Sr. Principal Analyst and work closely with various departments, including Marketing, IT, Finance, Marketing Operations, and Sales Operations.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's preferences and the company's policies.

Growth Opportunities:

• Internal mobility opportunities within Epicor's global organization
• Career development programs to support continuous learning and skill development
• Potential career progression into senior or management roles within the marketing analytics or data analysis fields

ASSUMPTION: Candidates who excel in this role may have opportunities for internal mobility and career growth within Epicor's global organization.

🌍 Location & Work Environment

Office Type: Epicor's office in Monterrey, Nuevo León, Mexico, offers a collaborative and inclusive work environment, with a mix of on-site and remote work arrangements.

Office Location(s): Epicor Software Corporation, Av. Luis Donaldo Colosio, 2501, Parque Industrial El Roble, San Pedro Garza García, Nuevo León, 66269, Mexico

Geographic Context:

• Monterrey is the capital and largest city of the northeastern state of Nuevo León, Mexico
• The city is known for its vibrant culture, rich history, and thriving business environment
• Monterrey offers a mix of urban and natural attractions, with a mild climate year-round

Work Schedule: The work schedule for this role is full-time, with a flexible hybrid work arrangement (on-site and remote). The specific work schedule may vary depending on the candidate's preferences and the company's policies.

ASSUMPTION: Candidates who enjoy a mix of on-site and remote work, as well as a collaborative and inclusive work environment, may find this role and work arrangement particularly appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager, Mariana Alexa Rodríguez Puente
• Technical assessment or case study presentation
• Final interview with the team or stakeholders

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and project management skills
• Cultural fit and alignment with Epicor's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Demonstrate your ability to interpret data into insights for decision-making in your application materials
• Prepare for the technical assessment or case study presentation by brushing up on your SQL, Tableau, and Excel skills

ATS Keywords: SQL, Tableau, Excel, data analysis, data interpretation, marketing analytics, data accuracy, data workflows, project management, stakeholder engagement, reporting tools, master data strategy, communication, data insights, profile completeness, technology integrations

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and be prepared to demonstrate their data analysis and interpretation abilities throughout the interview process.

🛠️ Tools & Technologies

• SQL
• Tableau
• Microsoft Excel
• Salesforce
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should have a strong working knowledge of SQL, Tableau, and Excel, as well as familiarity with Salesforce and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Proactive
• Proud
• Partners

Work Style:

• Collaborative
• Inclusive
• Data-driven

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment?
• Are you comfortable working with multiple teams and departments to complete projects?
• Do you have strong data analysis and interpretation skills, and the ability to communicate complex findings effectively?

ASSUMPTION: Candidates who are a strong cultural fit for Epicor's values and work style may find this role particularly appealing.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working with large and complex data sets
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work
• Navigating a mid-sized company with a global presence

ASSUMPTION: Candidates should be prepared to manage multiple projects and stakeholders, work with large and complex data sets, and adapt to a hybrid work arrangement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Data Analyst or Business Intelligence Analyst, but with a stronger focus on master data strategy and cross-functional collaboration
• Industry-specific context: The software industry is competitive and fast-paced, with a strong emphasis on data-driven decision-making
• Career path comparison: This role may lead to career progression into senior or management roles within the marketing analytics or data analysis fields

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar roles in the industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and implementing a master data strategy for marketing data to create a single source of truth within various systems
• Analyzing customer and prospect data to identify trends and opportunities for cross-selling and upselling initiatives
• Collaborating with multiple departments to understand data workflows and improve data accuracy and completeness

ASSUMPTION: Candidates should be prepared to work on projects that require strong data analysis and interpretation skills, as well as effective communication and collaboration with multiple teams and departments.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it may vary depending on the candidate's preferences?
• How does this role fit into the overall marketing analytics and data analysis strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Epicor support the professional development and career growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Candidates should ask thoughtful and relevant questions during the interview process to gain a better understanding of the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for the technical assessment or case study presentation by brushing up on your SQL, Tableau, and Excel skills
• Follow up with the hiring manager, Mariana Alexa Rodríguez Puente, within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.