📌 Core Information
🔹 Job Title: Marketing - Branding and communication Specialist
🔹 Company: ROCKWOOL Group
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing communications strategies
- Managing the visual identity and tone of voice across all channels
- Creating engaging content for various platforms and audiences
- Collaborating with cross-functional teams to launch products and services
- Monitoring and analyzing campaign effectiveness to optimize results
ASSUMPTION: This role requires a strong background in marketing communications, with a focus on branding and content creation. Proficiency in both Spanish and English is essential, with additional languages being a plus.
📋 Key Responsibilities
✅ Design, implement, and manage marketing communications to ensure visual identity and tone of voice across all channels
✅ Asegurar la implementación local del propósito y posicionamiento del Grupo ROCKWOOL
✅ Create engaging content for various platforms and audiences, ensuring it is impactful and accurate
✅ Plan and execute specific communication campaigns to strengthen the brand: press releases, advertising, emailings, digital campaigns, point-of-sale advertising, etc.
✅ Manage the logistical aspect of promotional materials for events and other purposes, ensuring a continuous flow of communication
✅ Implement and manage internal and corporate communications
✅ Monitor and analyze campaign effectiveness, ensuring the development of reports in line with Group policies and practices, as well as tracking schedules, KPIs, and return on investment to ensure each action is effective and measurable
✅ Contribute to the financial management of the department (budgeting, estimates, expenses)
ASSUMPTION: This role involves a high level of creativity, organization, and attention to detail. Strong communication skills and the ability to work effectively in a team are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Journalism, Marketing, or a related field
Experience: Minimum of 3 years of experience in a similar role
Required Skills:
- Excellent written and verbal communication skills in Spanish
- Advanced English proficiency (written and oral)
- Strong content creation skills, with the ability to develop creative and appealing content
- Familiarity with digital communication tools and social media platforms
- High level of planning and organizational skills
- Ability to work effectively in a team and manage multiple projects simultaneously
Preferred Skills:
- Knowledge of French and/or Portuguese
ASSUMPTION: Candidates with a proven track record in marketing communications and a strong portfolio demonstrating their creative and strategic abilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market trends for marketing communications roles in Barcelona)
Benefits:
- Extra pay
- Meal vouchers
- 30 days of vacation
- Continuous training
- Subsidized health insurance
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The provided salary range is an estimate based on market trends for marketing communications roles in Barcelona. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ROCKWOOL Group operates in the wholesale building materials industry, specializing in stone wool products for insulation, acoustic ceilings, and horticultural growing media. The company is well-positioned to tackle sustainability and development challenges, contributing to a better future for all.
Company Size: ROCKWOOL Group is a large organization with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration across various departments and locations.
Founded: 1937, in Denmark
Company Description:
- ROCKWOOL Group is a focused industrial company with leading positions in insulation, acoustic ceilings, and horticultural growing media based on proprietary stone wool technology.
- The company harnesses the properties of stone to create products that enrich modern living, supporting stakeholders in reducing their carbon footprint.
- ROCKWOOL Group's product portfolio is well-placed to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding.
Company Specialties:
- Energy Efficiency
- Fire Resilience
- Acoustics
- Aesthetics
- Insulation
- Water Management
- Horticulture / Hydroponics
- Sustainable & Resilient Cities
- Circular Economy
- Renovation / Refurbishment
- Health
- Safety
- Wellbeing
- Energy Poverty / Fuel Poverty
- Durability
- Sustainability
- Modern Living
- Indoor Climate
- Acoustic Ceilings
- Stone Wool
- Cladding
- and Urbanization
Company Website: http://www.rockwool.com/group
ASSUMPTION: ROCKWOOL Group's commitment to sustainability and innovation makes it an attractive employer for candidates seeking to make a positive impact through their work.
📊 Role Analysis
Career Level: Mid-level marketing professional with the opportunity to grow and take on more responsibilities over time
Reporting Structure: Reports directly to the Marketing and Communication Manager for Southern Europe
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Access to continuous training and professional development opportunities
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Barcelona
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
- The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and numerous parks
- Barcelona is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard office hours, Monday-Friday, with flexibility for occasional remote work
ASSUMPTION: Barcelona's dynamic and multicultural environment provides an ideal setting for a marketing professional to thrive and grow.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing director
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Creativity and strategic thinking
- Planning and organizational skills
- Teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
- Include examples of your work that demonstrate your ability to create engaging content and manage marketing campaigns
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and teamwork
ATS Keywords: Marketing, Branding, Communication, Content Creation, Digital Communication, Project Management, Teamwork, Planning, Organization, Marketing Strategy, Campaign Management, Visual Identity, Tone of Voice
ASSUMPTION: ROCKWOOL Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Email marketing tools (Mailchimp, Constant Contact)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard marketing communications tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Responsibility
- Integrity
- Efficiency
Work Style:
- Collaborative and team-oriented
- Dynamic and innovative
- Focused on sustainability and continuous improvement
Self-Assessment Questions:
- Do you align with ROCKWOOL Group's values of ambition, responsibility, integrity, and efficiency?
- Are you comfortable working in a dynamic, collaborative team environment?
- Do you thrive in a fast-paced, innovative work environment focused on sustainability and continuous improvement?
ASSUMPTION: Candidates who share ROCKWOOL Group's values and are comfortable working in a dynamic, collaborative team environment will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively in a team with diverse perspectives and backgrounds
- Adapting to a fast-paced, ever-changing work environment
- Navigating a large, multinational organization with a complex structure
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively in a team.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on branding and communication strategy, as well as the opportunity to work with a wide range of stakeholders across various departments and locations
- ROCKWOOL Group's commitment to sustainability and innovation sets it apart from other organizations in the wholesale building materials industry
- Career progression in this role may involve taking on additional responsibilities and advancing within the marketing department or exploring opportunities in related fields
ASSUMPTION: Candidates who are drawn to ROCKWOOL Group's commitment to sustainability and innovation, as well as the opportunity to work with a wide range of stakeholders, will find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a comprehensive branding and communication strategy for a new product launch
- Creating engaging content for a social media campaign to raise awareness about the importance of energy efficiency in the building sector
- Managing a corporate event to showcase ROCKWOOL Group's commitment to sustainability and innovation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Marketing - Branding and communication Specialist at ROCKWOOL Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ROCKWOOL Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does ROCKWOOL Group measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role, the team, and the company culture, ultimately aiding in their decision-making process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and teamwork
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
