📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Signal Tru Brand
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of branding and marketing campaigns
- Conducting market and competitor research to support brand positioning
- Supporting internal and external communications aligned with brand identity
- Helping organize and coordinate marketing events and promotional activities
- Maintaining brand consistency across all platforms and materials
ASSUMPTION: This role requires a strong understanding of branding principles and marketing fundamentals, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Assist in the development and execution of branding and marketing campaigns
✅ Conduct market and competitor research to support brand positioning
✅ Support internal and external communications aligned with brand identity
✅ Help organize and coordinate marketing events and promotional activities
✅ Maintain brand consistency across all platforms and materials
✅ Assist with the preparation of presentations, reports, and marketing collateral
✅ Collaborate with the creative and design teams to ensure cohesive brand visuals
ASSUMPTION: The role may involve occasional overtime during peak campaign periods.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1-2 years of experience in marketing, branding, or a related role preferred
Required Skills:
- Strong understanding of branding principles and marketing fundamentals
- Excellent written and verbal communication skills
- Highly organized with the ability to manage multiple projects
- Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel)
- Ability to work well independently and within a team
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $48,000 to $60,000 per year (based on industry standards for the role and location)
Benefits:
- Opportunities for professional growth and advancement
- Collaborative and innovative work environment
- Skill development in branding, marketing strategy, and communication
- Full-time, stable position with a growing company
Working Hours: 40 hours per week, with occasional overtime during peak campaign periods
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to Medium-sized company, offering a more personal work environment with opportunities for growth)
Founded: 2019 (Relatively new company, offering opportunities for early-stage growth and influence)
Company Description:
- Signal Tru Brand specializes in developing impactful branding strategies that help companies stand out in a competitive marketplace.
- The company combines creative design, market analysis, and brand storytelling to deliver campaigns that resonate.
- Signal Tru Brand is committed to cultivating an environment where innovation, growth, and collaboration thrive.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand is a dynamic and growing company that values innovation and collaboration, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry to Mid-level (This role offers an opportunity to gain experience in branding and marketing while working on diverse campaigns)
Reporting Structure: The Marketing - Branding Assistant will report directly to the Branding Manager (This role offers close collaboration with leadership and opportunities for mentorship)
Work Arrangement: On-site (This role requires working on-site, offering opportunities for face-to-face collaboration and networking)
Growth Opportunities:
- As the company grows, there may be opportunities for advancement into senior marketing or branding roles.
- Working on diverse campaigns allows for the development of a wide range of skills and expertise.
- The collaborative work environment encourages learning and growth through teamwork and mentorship.
ASSUMPTION: This role offers opportunities for professional growth and development, with the potential for advancement as the company expands.
🌍 Location & Work Environment
Office Type: On-site (The role requires working on-site, offering opportunities for face-to-face collaboration and networking)
Office Location(s): Birmingham, Alabama, United States (Birmingham offers a vibrant cultural scene and a relatively low cost of living compared to other major cities in the US)
Geographic Context:
- Birmingham is the most populous city in Alabama, with a diverse economy driven by industries such as healthcare, education, and banking.
- The city is home to several major universities, offering opportunities for networking and professional development.
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: 40 hours per week, with occasional overtime during peak campaign periods (This role may require occasional overtime to meet project deadlines)
ASSUMPTION: The work environment is collaborative and innovative, with opportunities for growth and development in the vibrant city of Birmingham.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Branding Manager
- Final decision and offer
Key Assessment Areas:
- Branding and marketing knowledge
- Communication skills
- Organizational skills
- Cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant branding and marketing experience and skills.
- Prepare examples of your previous work that demonstrate your understanding of branding principles and marketing fundamentals.
- Research the company and be prepared to discuss how your skills and experience align with their mission and values.
ATS Keywords: Branding, Marketing, Campaign Development, Market Research, Communication, Microsoft Office Suite, Teamwork
ASSUMPTION: The application process may involve assessments or case studies to evaluate your branding and marketing skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and project management software may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Growth
Work Style:
- Collaborative
- Innovative
- Results-driven
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative work environment?
- Are you comfortable working on multiple projects simultaneously and meeting deadlines?
- Do you have a strong understanding of branding principles and marketing fundamentals?
ASSUMPTION: Signal Tru Brand values employees who are innovative, collaborative, and results-driven, with a strong understanding of branding and marketing principles.
⚠️ Potential Challenges
- Occasional overtime during peak campaign periods
- Working in a fast-paced, dynamic environment that may require quick decision-making and adaptability
- Potential for limited job mobility, as the role is on-site
ASSUMPTION: While the role offers opportunities for growth and development, it may also present challenges in terms of work-life balance and job mobility.
📈 Similar Roles Comparison
- Compared to other branding assistant roles, this position offers opportunities to work on diverse campaigns and collaborate closely with leadership.
- In the marketing and branding industry, this role offers a competitive salary range and opportunities for professional growth and development.
- Career paths in branding and marketing may include advancement into senior roles or specializing in a specific area, such as digital marketing or market research.
ASSUMPTION: This role offers opportunities for professional growth and development, with the potential for advancement as the company expands and the industry evolves.
📝 Sample Projects
- Developing and executing a branding campaign for a new product launch
- Conducting market research to inform brand positioning and strategy
- Creating and distributing marketing materials, such as brochures, flyers, and social media content
ASSUMPTION: Sample projects may vary depending on the specific needs of the company and the campaigns they are working on.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the overall branding and marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant branding and marketing experience and skills.
- Prepare examples of your previous work that demonstrate your understanding of branding principles and marketing fundamentals.
- Research the company and be prepared to discuss how your skills and experience align with their mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
