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Marketing - Branding Assistant

Alphabe Insight Inc
Full-time
On-site
Dallas, Texas, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing - Branding Assistant

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Dallas, Texas, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting marketing team in executing branding strategies
  • Conducting market and competitor research
  • Creating brand collateral and maintaining brand consistency
  • Collaborating with cross-functional teams
  • Tracking campaign performance and coordinating events

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on brand development and market research.

πŸ“‹ Key Responsibilities

βœ… Assist in the development and execution of branding strategies and campaigns

βœ… Conduct market and competitor research to identify trends and branding opportunities

βœ… Support in the creation of brand collateral, presentations, and client-facing materials

βœ… Help maintain brand consistency across all marketing channels

βœ… Collaborate with cross-functional teams including design, content, and sales

βœ… Assist in tracking campaign performance and compiling reports

βœ… Coordinate events, product launches, and promotional activities as needed

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical tracking to ensure successful branding campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 1-2 years of experience in branding, marketing, or related roles (internships count)

Required Skills:

  • Strong written and verbal communication skills
  • Proficiency in Microsoft Office Suite
  • Attention to detail and strong organizational skills
  • Ability to work effectively in a fast-paced, team-oriented environment

Preferred Skills:

  • Familiarity with design or branding software

ASSUMPTION: While experience is preferred, the company may consider recent graduates with relevant internship experience and strong academic performance.

πŸ’° Compensation & Benefits

Salary Range: $57,000 - $60,000 per year

Benefits:

  • Opportunities for professional growth and career advancement
  • Paid time off and paid holidays
  • Health, dental, and vision insurance
  • Supportive team environment and mentorship opportunities
  • Modern office space located in downtown Dallas, TX

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing roles in the Dallas area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing and Branding Services

Company Size: Small (51-200 employees)

Founded: 2019

Company Description:

  • Every Word Code specializes in crafting unique brand identities through data-driven marketing, strategic communication, and powerful visual design
  • They work with companies of all sizes, from startups to established enterprises
  • Their mission is to elevate clients' market presence and build lasting connections with their audience

Company Specialties:

  • Data-driven marketing
  • Strategic communication
  • Visual design

Company Website: www.everywordcode.com

ASSUMPTION: Every Word Code is a growing marketing agency that values creativity, data-driven insights, and strong client relationships.

πŸ“Š Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with opportunities for professional growth and career advancement

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing department
  • Opportunities to work on diverse projects and gain experience in various aspects of branding and marketing
  • Chance to learn from and collaborate with experienced professionals in the field

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and learning within the department.

🌍 Location & Work Environment

Office Type: Modern office space located in downtown Dallas, TX

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

  • Dallas, Texas, is a vibrant city with a thriving job market and diverse cultural scene
  • The downtown area offers easy access to public transportation, restaurants, and entertainment
  • The office is located near major highways, making it easily accessible by car

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is supportive and collaborative, with a focus on teamwork and mentorship opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Communication skills and ability to present ideas clearly
  • Understanding of branding principles and market research methods
  • Problem-solving skills and ability to work in a team
  • Adaptability and willingness to learn

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Showcase your creativity and analytical skills through examples or projects
  • Demonstrate your understanding of the company and its mission
  • Prepare questions to ask the interviewer about the role and the company

ATS Keywords: Brand development, market research, communication skills, attention to detail, organizational skills, team collaboration, campaign performance tracking, event coordination

ASSUMPTION: The application process is competitive, and applicants should highlight their relevant skills and experiences to increase their chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Design or branding software (e.g., Adobe Creative Suite, Sketch, Figma)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing analytics tools (e.g., Google Analytics, SEMrush, Hootsuite)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Data-driven decision making
  • Collaboration and teamwork
  • Client focus and excellence

Work Style:

  • Fast-paced and dynamic environment
  • Focus on teamwork and collaboration
  • Opportunities for professional growth and development
  • Supportive and mentoring work culture

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and conducting market research?
  • Do you have strong communication skills and the ability to present ideas clearly?
  • Are you adaptable and willing to learn new tools and technologies?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

  • Balancing creative and analytical aspects of the role
  • Meeting tight deadlines and managing multiple projects simultaneously
  • Adapting to a fast-paced work environment and learning new tools and technologies
  • Competing with more experienced candidates for the position

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Branding Specialist position, but with a focus on assisting in the development and execution of branding strategies
  • Unlike some marketing roles, this position requires a balance of creativity and analytical skills, with a strong emphasis on market research
  • Career progression may involve advancing to a Marketing Manager or Branding Manager role within the company

ASSUMPTION: Applicants should research similar roles and compare the responsibilities, required qualifications, and benefits to better understand the market and their fit for the position.

πŸ“ Sample Projects

  • Conducting a market analysis to identify trends and opportunities for a new product launch
  • Developing a branding strategy for a startup company, including logo design, color scheme, and messaging
  • Creating a presentation to pitch a rebranding campaign to a potential client

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • What are the most important priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional growth and development within the department?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for the interview by researching the company and practicing common interview questions
  • Follow up with the hiring manager after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.