📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting branding team with day-to-day operations
- Conducting market and competitor research
- Assisting in campaign execution and creative development
- Maintaining brand consistency across all touchpoints
- Tracking and reporting on branding performance metrics
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in a fast-paced creative environment.
📋 Key Responsibilities
✅ Assist in the planning and execution of branding and marketing campaigns
✅ Conduct market and competitor research to support brand strategy
✅ Help develop visual and written content for brand materials and presentations
✅ Coordinate with internal departments to ensure brand consistency across all touchpoints
✅ Track and report on branding performance metrics
✅ Maintain organized records of brand assets and marketing documentation
✅ Support branding team in preparing client-facing materials
ASSUMPTION: This role requires a proactive and detail-oriented individual who can manage multiple projects under tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Branding, Communications, or a related field
Experience: 1-2 years of experience in marketing, branding, or a related role (internships acceptable)
Required Skills:
- Strong organizational and communication skills
- Attention to detail and a proactive attitude
- Ability to manage multiple projects under tight deadlines
- Familiarity with branding principles and market analysis
- Proficiency in Microsoft Office and basic design tools (a plus)
Preferred Skills:
- Experience with Adobe Creative Suite
- Knowledge of SEO and content marketing strategies
ASSUMPTION: While not explicitly stated, having experience with design tools and knowledge of SEO could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $47,000 - $52,000 per year (based on industry standards for the role and location)
Benefits:
- Opportunities for professional growth and internal advancement
- Collaborative and creative work environment
- Skills development through on-the-job training and team workshops
- Paid time off and company holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing assistant role in Columbus, Ohio.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Branding Services
Company Size: 51-200 employees (Small to mid-sized company, offering a more intimate work environment with opportunities for growth)
Founded: 2019 (Relatively new company, likely to have a dynamic and innovative culture)
Company Description:
- Dedicated to delivering exceptional branding solutions tailored to modern business needs
- Based in Columbus, OH, with a strong team-oriented culture
- Built on innovation, precision, and professionalism, offering a collaborative environment for growth
Company Specialties:
- Branding
- Marketing
- Creative Services
Company Website: signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc appears to be a rebranded or renamed company, as the provided LinkedIn data does not match the job listing. The company description and specialties have been inferred based on the job listing and industry standards.
📊 Role Analysis
Career Level: Entry-level to Junior Marketing Associate
Reporting Structure: This role reports directly to the Branding Manager or Marketing Director
Work Arrangement: On-site, full-time position with opportunities for professional growth and internal advancement
Growth Opportunities:
- Potential advancement to Marketing Coordinator or Marketing Specialist roles
- Expanding skills and knowledge through on-the-job training and team workshops
- Gaining experience in a fast-paced creative environment
ASSUMPTION: Growth opportunities are likely to be available as the company continues to expand and the individual demonstrates strong performance.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): Columbus, Ohio
Geographic Context:
- Columbus is the capital and largest city in Ohio, with a diverse economy and a growing job market
- The city offers a mix of urban and suburban living, with various neighborhoods to choose from
- Columbus has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, 40 hours per week, with opportunities for overtime or flexible scheduling based on project demands
ASSUMPTION: The work schedule may vary depending on project deadlines and team needs, but the company offers a flexible and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and interpersonal skills
- Creativity and innovation
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of branding principles and market analysis in your application materials
- Showcase your proactive attitude and ability to manage multiple projects under tight deadlines
- Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities
ATS Keywords: Marketing, Branding, Assistant, Campaign Execution, Market Research, Creative Development, Brand Consistency, Performance Metrics, Microsoft Office, Design Tools
ASSUMPTION: The application process may vary based on the volume of applicants and the company's current hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic design tools (e.g., Canva, Adobe Spark, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Marketing analytics tools (e.g., Google Analytics, SEMrush, or similar)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Precision
- Professionalism
- Collaboration
- Growth
Work Style:
- Creative and dynamic
- Team-oriented and collaborative
- Fast-paced and adaptable
- Results-driven and detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you able to manage multiple projects under tight deadlines?
- Do you have strong organizational and communication skills?
- Are you passionate about branding and marketing?
ASSUMPTION: The company values and work style have been inferred based on the job listing and industry standards for marketing and branding agencies.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a dynamic and growing company with evolving needs
- Working collaboratively with various internal departments to maintain brand consistency
- Gaining experience in a new role and industry, potentially with limited guidance
ASSUMPTION: These challenges are common for entry-level and junior marketing roles, and the company offers opportunities for growth and professional development to help overcome them.
📈 Similar Roles Comparison
- Marketing Coordinator: More experienced, focusing on campaign management and team coordination
- Brand Manager: Higher level, overseeing brand strategy and team management
- Marketing Specialist: Focuses on specific marketing channels or tactics, such as social media or content marketing
ASSUMPTION: The comparison points are based on industry standards and typical career progression in marketing and branding roles.
📝 Sample Projects
- Assisting in the development of a comprehensive brand style guide
- Conducting market research to inform a new product launch
- Supporting the execution of a social media marketing campaign
- Creating visual content for a company blog or website
ASSUMPTION: The sample projects are based on typical responsibilities for a marketing assistant role and may vary depending on the specific needs of the team and the company.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the overall marketing and branding strategy for the company?
- What opportunities are there for professional growth and advancement within the company?
- How does the branding team collaborate with other departments, such as sales and product development?
- What is the company culture like, and how does the branding team contribute to it?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
