📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing and branding team in developing and executing branding strategies
- Conducting market research and competitor analysis to inform brand strategy
- Collaborating with design and content teams to ensure brand consistency
- Assisting in the development of presentations, reports, and marketing collateral
- Monitoring brand performance and providing insights and recommendations
- Coordinating events, brand activations, and promotional efforts
- Managing organized files and documentation for branding projects
ASSUMPTION: This role is ideal for individuals with a strong eye for detail, creative thinking, and a passion for branding, looking to gain hands-on experience in a team-driven environment.
📋 Key Responsibilities
✅ Assist in planning and executing branding campaigns and marketing initiatives
✅ Conduct market research and competitor analysis to support brand strategy
✅ Collaborate with design and content teams to ensure brand consistency across all materials
✅ Support in the development of presentations, reports, and marketing collateral
✅ Monitor brand performance and provide insights and recommendations
✅ Coordinate events, brand activations, and promotional efforts
✅ Maintain organized files and documentation for branding projects
ASSUMPTION: This role requires a balance of independent work and collaboration, with a strong attention to detail and the ability to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Branding, Business, or related field
Experience: 1-2 years of experience in a marketing or branding support role preferred
Required Skills:
- Strong communication and organizational skills
- Knowledge of brand development principles and market research techniques
- Ability to work both independently and collaboratively
- Proficiency in Microsoft Office; familiarity with Adobe Creative Suite is a plus
- Detail-oriented with the ability to manage multiple tasks and deadlines
Preferred Skills:
- Experience with Adobe Creative Suite
ASSUMPTION: While 1-2 years of experience is preferred, the company may consider candidates with less experience who demonstrate strong skills and a passion for learning.
💰 Compensation & Benefits
Salary Range: $54,000 - $60,000 per year (based on industry standards for entry-level marketing roles in Birmingham, AL)
Benefits:
- Opportunities for career growth and internal advancement
- Skill development through hands-on experience and mentorship
- Dynamic and collaborative team environment
Working Hours: Full-time, on-site position in Birmingham, AL
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Birmingham, AL. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2019
Company Description:
- Signal Tru Brand is a trusted retail and service provider committed to offering quality products and exceptional customer experiences.
- Their goal is to build strong connections with customers through dependable service and a consistent focus on excellence.
- With a team-driven culture, they aim to support individual growth while advancing their brand’s mission of reliability and care.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand is a dynamic and growing company that values individual growth and a collaborative team environment.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: This role reports directly to the Marketing and Branding Manager.
Work Arrangement: Full-time, on-site position in Birmingham, AL
Growth Opportunities:
- Opportunities for career growth and internal advancement
- Skill development through hands-on experience and mentorship
ASSUMPTION: This role offers growth opportunities for individuals looking to gain experience in marketing and branding, with the potential for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Birmingham, AL is the most populous city in Alabama, with a diverse economy and a growing job market.
- The city offers a mix of urban and suburban living, with a cost of living that is lower than the national average.
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The on-site work environment at Signal Tru Brand’s Birmingham office is dynamic and collaborative, with a strong focus on teamwork and individual growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing and Branding Manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Knowledge of brand development principles and market research techniques
- Attention to detail and ability to manage multiple tasks and deadlines
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of brand development principles and market research techniques in your application materials.
- Showcase your creativity and attention to detail through examples of your previous work.
ATS Keywords: Marketing, Branding, Campaign Coordination, Market Research, Competitor Analysis, Collaboration, Presentation Development, Report Writing, Brand Performance Monitoring, Event Coordination, Organizational Skills, Communication Skills, Detail-Oriented, Microsoft Office, Adobe Creative Suite
ASSUMPTION: The application process for this role is competitive, and candidates who demonstrate a strong understanding of the role and its requirements, as well as a passion for branding and marketing, will have the best chance of success.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (preferred)
ASSUMPTION: Familiarity with Adobe Creative Suite is a plus but not required, as the company values skills and a willingness to learn over specific software experience.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Strategic Thinking
Work Style:
- Dynamic and collaborative team environment
- Focus on individual growth and skill development
- Strong attention to detail and ability to manage multiple tasks and deadlines
Self-Assessment Questions:
- Do you have a strong eye for detail and a passion for branding?
- Are you comfortable working both independently and collaboratively in a dynamic team environment?
- Do you have a strong work ethic and the ability to manage multiple tasks and deadlines?
ASSUMPTION: Signal Tru Brand values candidates who are a strong cultural fit, with a passion for branding and a commitment to individual growth and collaboration.
⚠️ Potential Challenges
- This role may require working on multiple projects simultaneously, with tight deadlines.
- The company is growing, which may present challenges in terms of adapting to change and maintaining a strong work-life balance.
- The Birmingham, AL office may have a competitive work environment, with a strong focus on individual performance and growth.
ASSUMPTION: While there may be challenges associated with this role, the company offers opportunities for career growth, skill development, and a dynamic team environment to support individual success.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing and branding positions, but may offer more opportunities for hands-on experience and collaboration with a smaller team.
- Compared to other roles in the marketing and branding field, this position may have a stronger focus on event coordination and promotional efforts.
- Career paths for this role may include advancement to Marketing and Branding Manager, or other leadership positions within the company.
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain hands-on experience in marketing and branding, with the potential for career growth and advancement within the company.
📝 Sample Projects
- Developing and executing a branding campaign for a new product launch
- Conducting market research and competitor analysis to inform brand strategy
- Collaborating with design and content teams to create marketing collateral for a major event
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs of the company and its clients.
❓ Key Questions to Ask During Interview
- What are the most important qualities you’re looking for in a Marketing - Branding Assistant?
- How does this role fit into the overall marketing and branding strategy for the company?
- What opportunities are there for growth and advancement within the company?
- How does the company support the professional development of its employees?
- What is the work-life balance like for employees in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your previous work that demonstrate your creativity and attention to detail.
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
